mobile twin cities
Post on 24-May-2015
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To App
- or -Not to App?
Janine Warner & David LaFontaineDigitalFamily.com
The trouble with apps
• What are the challenges with apps?– Not cross-
platform– Approval by
Apple – Changeability
The Mobile Web – “The refreshing alternative”
1. Do Nothing
2. Design for high-end
• …if all you care about are “superphones” they already do a pretty good job of supporting most websites
• Can use HTML5 & CSS3 to create fully interactive & rich media experiences that rival many apps
3. One simple low-end version
• Auto-detect script to send users to the correct site
• Hardest part is limiting what you put on the site – choosing content
• TIP: Always include a link back to the main site
4. Multiple versions
• Content adaptation vs. distinct sites
• Key to making this work: a really good device database and really smart scripting to send the right version to the right device
Multiple Versions
Design Tips - Facebook
BBC
Dictionary.com
Discovery
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