mobile trends, web & native

Mobile trends, web & native

@robertnyman

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Mobile phone trends

iOS controls most of the high-end device market !Android almost every other area !Windows Phone gains developer interest, but not users

Vision Mobile, Developer Economics Q3 2014: State of the Developer Nation

IDC: Smartphone OS Market Share, Q2 2014

IDC: Smartphone OS Market Share, Q2 2014

255 million units shipped Nearly 85% of the market share

IDC: Smartphone OS Market Share, Q2 2014

Android fragmentation

Android Fragmentation Visualized (August 2014)

Users

Quartz - These are the 25 most popular mobile apps in America

Guardian - Women taking the lead when it comes to mobile

App types & usage

0

12,5

25

37,5

50

Health Entertainment Lifestyle Social networking Games

Men Women

Business Insider/Flurry

Business Insider/Flurry

Android Wear

Developer climate

Vision Mobile, Developer Economics Q3 2014: State of the Developer Nation

Programming languages, Mobile app developers

Other27

C#23

Objective-C24

C/C++26

Java (Android)38

HTML542

47% of iOS developers, 42% of Android developers !use something other than the native language

Vision Mobile, Developer Economics Q3 2014: State of the Developer Nation

Vision Mobile, Developer Economics Q3 2014: State of the Developer Nation

Vision Mobile, Developer Economics Q3 2014: State of the Developer Nation

Platform priority

13%

3%

10%

32%

42%

Android iOS Windows Phone BlackBerry 10 Others

Vision Mobile, Developer Economics Q3 2014: State of the Developer Nation

0

0,725

1,45

2,175

2,9

July 2013 July 2014

No of platform targets

Vision Mobile, Developer Economics Q3 2014: State of the Developer Nation

App revenue

Haves12%

Strugglers19%

Poverty stricken22%

Have nothings47%

Majority of app businesses not sustainable with current revenue 50% of iOS developers, 64% of Android developers below the ‘app poverty line” of $500 per app per month

Vision Mobile, Developer Economics Q3 2014: State of the Developer Nation

Games dominate app store revenues, yet most games developers struggle !33% of developers make games 57% of those games make less than $500 per month

Vision Mobile, Developer Economics Q3 2014: State of the Developer Nation

Vision Mobile, Developer Economics Q3 2014: State of the Developer Nation

0

17,5

35

52,5

70

Targets consumers Targets professionals Targets enterprise

Target users

Developers who target enterprises: !Twice as likely to be earning over $5k per app per month Almost 3 times as likely to earn more than $25k per app per month.

Vision Mobile, Developer Economics Q3 2014: State of the Developer Nation

Third party tools are a critical part of successful app businesses !The more tools a developer uses, the more money they make

Vision Mobile, Developer Economics Q3 2014: State of the Developer Nation

Emerging markets

IDC: Worldwide Smartphone Forecast by Region

IDC: Smartphone Average Selling Price

Google Plans to Spend ~$1 Billion on Android One in India

Vision Mobile, Developer Economics Q3 2014: State of the Developer Nation

Robert Nymanrobertnyman.comrobert@mozilla.comMozilla

@robertnyman