mobile trends 2016

MOBILE TRENDS2016

13 hottest

mobile predictions

for the upcoming year

Why Mobile Will RuleThe 2016?

TREND #1Mobile is eating the world very fast

more Google searches

on MOBILE

more Google searches

on MOBILE than on computers

more Google searches

on MOBILE than on computers

in 10 countries

(including the US and Japan)

Mobile-Only Users vs Desktop-Only Users

11,3%

Mobile-Only Users vs Desktop-Only Users

11,3% 10,6%

TREND #2Mobile apps overtook our daily life

54% of time in digital media is spend in apps

54% of time in digital media is spend in apps

$70B in revenues from apps by 2017

54% of time in digital media is spend in apps

$70B in revenues from apps by 2017

average person spends 68h per month on his smartphone

TREND #3Internet of Things: your fridge will get talkative

home devices connected

in one app

MOBILE DEVICES AS...

MOBILE DEVICES AS...

remote controls

MOBILE DEVICES AS...

remote controls

interface for social media

MOBILE DEVICES AS...

remote controlsway of updating, ordering services for all household

interface for social media

TREND #4Virtual Reality can replace the reality

TREND #5Wearables boom - becoming a super-human

cheaper

more alternatives

smart watches

on-body health care sensors

smart jewellery

display devices (e.g. Google

Glass)

TREND #6Everyone will become an UX Designer - you’d better learn it too!

TREND #7More gift hunts thanks to precise indoor location

imaging

Wi-Fi

NFC

ultrasonic beacons

geomagnetics

TREND #8Awesome new Wi-Fi standards & Li-Fi as a gamechangers in usage of the internet

11ad

802.11ac

telemetry

11ah

Li-Fi

Wi-Fi in the

lightbulb

TREND #9Application performance monitoring for all who loves advanced statistic

mobile metrics

monitoring tools

statistics on mobile

monitoring of user behaviour

TREND #10It’s video, video everywhere!

VIDEO ADS ON MOBILE

VIDEO ADS ON MOBILE

more eye-catching

VIDEO ADS ON MOBILE

more eye-catching

compelling

VIDEO ADS ON MOBILE

on social media

more eye-catching

compelling

VIDEO ADS ON MOBILE

on social media

in search results

more eye-catching

compelling

auto-play video spots

(like on Facebook)

auto-play video spots

(like on Facebook)

will become common

in all apps

TREND #11eCommerce is going mobile

66% of time on eCommerce is on mobile devices

66% of time on eCommerce is on mobile devices

consumers will spend US$327 billion on online shopping in 2016

TREND #12Our heads in the clouds at work and at home

93% of Respondents are using clouds

58%30%

7%5%

Public and Private Clouds

Only Public Clouds

Not using cloudOnly Private Clouds

collaboration

object

storage

monitoring

communication

database

TREND #13Android vs iOS vs Windows war will continue

MORE:2016 Predictions For Open Source eCommerce Platforms, Jeffrey Wisard, Speckyboy6 Mobile Marketing Trends to Expect in 2016, Emma Sarran Webster, Business 2 CommunityApps, represents 54% of the time spent consuming digital media, Shane Schick, comScoreBuilding for the next moment, Jerry Dischler, AdWordsCloud computing trends, Kim Weins, Right ScaleNumber of Mobile-Only Internet Users..., Adam Lella, comScoreThe “Internet of Things” will be the world’s most..., John Greenough, Business InsiderThe Top 7 Online Marketing Trends That Will Dominate 2016, Jayson DeMers, Forbes

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