mobile trends 2016

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MOBILE TRENDS 2016

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Page 1: Mobile Trends 2016

MOBILE TRENDS2016

Page 2: Mobile Trends 2016

13 hottest

mobile predictions

for the upcoming year

Why Mobile Will RuleThe 2016?

Page 3: Mobile Trends 2016

TREND #1Mobile is eating the world very fast

Page 4: Mobile Trends 2016

more Google searches

on MOBILE

Page 5: Mobile Trends 2016

more Google searches

on MOBILE than on computers

Page 6: Mobile Trends 2016

more Google searches

on MOBILE than on computers

in 10 countries

(including the US and Japan)

Page 7: Mobile Trends 2016

Mobile-Only Users vs Desktop-Only Users

11,3%

Page 8: Mobile Trends 2016

Mobile-Only Users vs Desktop-Only Users

11,3% 10,6%

Page 9: Mobile Trends 2016

TREND #2Mobile apps overtook our daily life

Page 10: Mobile Trends 2016

54% of time in digital media is spend in apps

Page 11: Mobile Trends 2016

54% of time in digital media is spend in apps

$70B in revenues from apps by 2017

Page 12: Mobile Trends 2016

54% of time in digital media is spend in apps

$70B in revenues from apps by 2017

average person spends 68h per month on his smartphone

Page 13: Mobile Trends 2016

TREND #3Internet of Things: your fridge will get talkative

Page 14: Mobile Trends 2016

home devices connected

in one app

Page 15: Mobile Trends 2016

MOBILE DEVICES AS...

Page 16: Mobile Trends 2016

MOBILE DEVICES AS...

remote controls

Page 17: Mobile Trends 2016

MOBILE DEVICES AS...

remote controls

interface for social media

Page 18: Mobile Trends 2016

MOBILE DEVICES AS...

remote controlsway of updating, ordering services for all household

interface for social media

Page 19: Mobile Trends 2016

TREND #4Virtual Reality can replace the reality

Page 20: Mobile Trends 2016
Page 21: Mobile Trends 2016

TREND #5Wearables boom - becoming a super-human

Page 22: Mobile Trends 2016

cheaper

more alternatives

smart watches

on-body health care sensors

smart jewellery

display devices (e.g. Google

Glass)

Page 23: Mobile Trends 2016

TREND #6Everyone will become an UX Designer - you’d better learn it too!

Page 24: Mobile Trends 2016
Page 25: Mobile Trends 2016

TREND #7More gift hunts thanks to precise indoor location

Page 26: Mobile Trends 2016

imaging

Wi-Fi

NFC

ultrasonic beacons

geomagnetics

Page 27: Mobile Trends 2016

TREND #8Awesome new Wi-Fi standards & Li-Fi as a gamechangers in usage of the internet

Page 28: Mobile Trends 2016

11ad

802.11ac

telemetry

11ah

Li-Fi

Wi-Fi in the

lightbulb

Page 29: Mobile Trends 2016

TREND #9Application performance monitoring for all who loves advanced statistic

Page 30: Mobile Trends 2016

mobile metrics

monitoring tools

statistics on mobile

monitoring of user behaviour

Page 31: Mobile Trends 2016

TREND #10It’s video, video everywhere!

Page 32: Mobile Trends 2016

VIDEO ADS ON MOBILE

Page 33: Mobile Trends 2016

VIDEO ADS ON MOBILE

more eye-catching

Page 34: Mobile Trends 2016

VIDEO ADS ON MOBILE

more eye-catching

compelling

Page 35: Mobile Trends 2016

VIDEO ADS ON MOBILE

on social media

more eye-catching

compelling

Page 36: Mobile Trends 2016

VIDEO ADS ON MOBILE

on social media

in search results

more eye-catching

compelling

Page 37: Mobile Trends 2016

auto-play video spots

(like on Facebook)

Page 38: Mobile Trends 2016

auto-play video spots

(like on Facebook)

will become common

in all apps

Page 39: Mobile Trends 2016

TREND #11eCommerce is going mobile

Page 40: Mobile Trends 2016

66% of time on eCommerce is on mobile devices

Page 41: Mobile Trends 2016

66% of time on eCommerce is on mobile devices

consumers will spend US$327 billion on online shopping in 2016

Page 42: Mobile Trends 2016

TREND #12Our heads in the clouds at work and at home

Page 43: Mobile Trends 2016

93% of Respondents are using clouds

Page 44: Mobile Trends 2016

58%30%

7%5%

Public and Private Clouds

Only Public Clouds

Not using cloudOnly Private Clouds

Page 45: Mobile Trends 2016

collaboration

object

storage

monitoring

communication

database

Page 46: Mobile Trends 2016

TREND #13Android vs iOS vs Windows war will continue

Page 47: Mobile Trends 2016

MORE:2016 Predictions For Open Source eCommerce Platforms, Jeffrey Wisard, Speckyboy6 Mobile Marketing Trends to Expect in 2016, Emma Sarran Webster, Business 2 CommunityApps, represents 54% of the time spent consuming digital media, Shane Schick, comScoreBuilding for the next moment, Jerry Dischler, AdWordsCloud computing trends, Kim Weins, Right ScaleNumber of Mobile-Only Internet Users..., Adam Lella, comScoreThe “Internet of Things” will be the world’s most..., John Greenough, Business InsiderThe Top 7 Online Marketing Trends That Will Dominate 2016, Jayson DeMers, Forbes

Page 49: Mobile Trends 2016

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