mobile: the opportunity for charities | ilicco elia – head of mobile at lbi

Mobile.It’s emotional

ilicco elia Head of Mobile LBi

@ilicco

TECHNOLOGY HAS CHANGED

EVERYTHING

Mobile is more important than you would believe

Mobile usage has already exploded

55% of Twitter & Facebook traffic comes from smartphones

83% of Twitter users have browsed by mobile

The need for a mobile optimised site is greater than everEven though apps are all the rage.

Mobile is now 2/3rds of all connected devices

MOBILE ISTHE MOST PERSONAL

OF DEVICES

The most personal of device

Everything you do on a mobile phone is inherently personal; you call people you know; send SMS to friends; email colleagues; organize social events.

You do this all day, every day, over 150 times a dayThat’s every 7 minutes while you’re awake

HOW CAN WE GO FROM

PAYING TO GIVING

Use Emotion

Link a giving moment to an emotional event or response – e.g. “I saw a picture my mum would have liked… I will upload it and pay 10p to charity”

HOW DO WE MAKE GIVING REPEATABLE

Direct DebitsRepeatRegular

and hence are associated with

a utility bill

Direct Debitsare about paying

for things

Should we try to separate giving from paying?

Could we link repeat donations

to emotional moments?

NEXT STEPS

SMS giving is easy and gaining wider acceptance

This is all you need to start collecting payments via SMS

<a href=“sms://84040”>Click and Type “Donate £5”

</a>

MAKE YOUR EMAILS MOBILE FRIENDLY

MAKE YOUR WEBSITES MOBILE

FRIENDLY

MAKE IT PERSONAL

MAKE IT RELEVANT

THINK ABOUT THE CONTEXT OF THE

DONATION

ATTACH A FEELING TO GIVING

Mobile.It’s emotional

ilicco elia Head of Mobile LBi

@ilicco