mobile postcard congres_2013

PRATEN MET JE KLANT VIA DIRECT MAIL Stéphane Verbrugge - bpost

CREATE WORD OF MOUTHVIA A SIMPLE POSTCARD

Loyalty starts with great stories…

In marketing we call this:

Product-centric versus people-centric

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OrientationSource of distinction

Focus & Startingpoint

People-centric Engagement Unique Satisfaction proposition CONNECT

Brand-Centric Personality Unique Sales Proposition PULL

Product-centric Features & Benefits Unique Product

Offer PUSH

Loyalty starts with great stories…

The value of storytelling:

Storytelling allows users to share productexperiences and feelings:

• To interact with co-users on a personal level

• To refine their product usage and enhance their user-experience

• To co-create their own stories

3

4

Market insight : People trust above all friends and family

CREATE REAL CONVERSATIONSAND ABOVE ALL MAKE PEOPLE DO THINGS…

SOME SMART IDEAS…

Idea?

Invite them to share with friends how nice it is to shop in your new store.

Offer them an extra incentive / offer to make them act faster.

Present your customers with an exclusive offer in your Direct Mail, and measure the impact on sales.

Measure the word-of-mouth effect…

Idea

Measure

Target

Target your best customers…

Your next event! Make a story of it…

CREATEWord of mouth!

ILOVE

BRAND

ILOVE

BRAND

Your next event! Make a story of it…

MAXIRESPONSEMGM POSTCARD1

MOBILEPOSTCARD2

CREATEWord of mouth!

Your fans, clientscan send free postcardsto their friends…and they don’t need any stamp…easy!

ILOVE

BRANDI

LOVEBRAND

I’LLCHECK ITOUT ALSO

ILOVE

BRANDILOVE

BRAND

WAUW!I WANT IT TOO

Your next event! Make a story of it…

MAXIRESPONSEMGM POSTCARD1

CREATEWord of mouth!

1. As an advertiser you can offeryour fans a free postcardsthat allows to send it for freeto their peers.

2. Member Get Member gives you full control on your budget# cards. 3. You only pay for cards

that are send

EnjoyBrand xjust like me

ILOVEBRAND

Your next event! Make a story of it…

MAXIRESPONSEMGM POSTCARD1

CREATEWord of mouth!

Some existing examples!

MAXIRESPONSEMGM POSTCARD1

Your next event! Make a story of it…

CREATEWord of mouth!

MAXIRESPONSEMGM POSTCARD1

Your next event! Make a story of it…

More info: Contact your bpost Accountmanager or contact Nicolas Pevenage email: nicolas.pevenage@bpost.be

CREATEWord of mouth!

ILOVE

BRANDI’LL

CHECK ITOUT ALSO

WAUW!I WANT IT TOO

bpost prints photo on real postcardand send it to friends…

Your next event! Make a story of it…

MOBILEPOSTCARD2

CREATEWord of mouth! 1. App is free available for every

SMARTPHONE type

2. As an advertiser you can offeryour fans a free promo codethat allows to send it for freeto their peers.

3. Promo code gives you full control on your budget# cards, #credits is adaptable

4. Promo code gives you as advertiseralso the possibility to adda branded layer…

Your logo

EnjoyBrand xjust like me

Your next event! Make a story of it…

MOBILEPOSTCARD2

your logo

CREATEWord of mouth!

Your next event! Make a story of it…

MOBILEPOSTCARD2

Existing example

15

CREATEWord of mouth!

Your next event! Make a story of it…

More info & tarifs: Contact your bpost Accountmanager

Or go towww.bpost.be/mobilepostcard/pro

MOBILEPOSTCARD2

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Contact: dmsolutions@bpost.be

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STÉPHANE VERBRUGGEDM EXPERT, BPOST

Thank you !