mobile postcard congres_2013
Post on 19-Oct-2014
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PRATEN MET JE KLANT VIA DIRECT MAIL Stéphane Verbrugge - bpost
CREATE WORD OF MOUTHVIA A SIMPLE POSTCARD
Loyalty starts with great stories…
In marketing we call this:
Product-centric versus people-centric
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OrientationSource of distinction
Focus & Startingpoint
People-centric Engagement Unique Satisfaction proposition CONNECT
Brand-Centric Personality Unique Sales Proposition PULL
Product-centric Features & Benefits Unique Product
Offer PUSH
Loyalty starts with great stories…
The value of storytelling:
Storytelling allows users to share productexperiences and feelings:
• To interact with co-users on a personal level
• To refine their product usage and enhance their user-experience
• To co-create their own stories
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Market insight : People trust above all friends and family
CREATE REAL CONVERSATIONSAND ABOVE ALL MAKE PEOPLE DO THINGS…
SOME SMART IDEAS…
Idea?
Invite them to share with friends how nice it is to shop in your new store.
Offer them an extra incentive / offer to make them act faster.
Present your customers with an exclusive offer in your Direct Mail, and measure the impact on sales.
Measure the word-of-mouth effect…
Idea
Measure
Target
Target your best customers…
Your next event! Make a story of it…
CREATEWord of mouth!
ILOVE
BRAND
ILOVE
BRAND
Your next event! Make a story of it…
MAXIRESPONSEMGM POSTCARD1
MOBILEPOSTCARD2
CREATEWord of mouth!
Your fans, clientscan send free postcardsto their friends…and they don’t need any stamp…easy!
ILOVE
BRANDI
LOVEBRAND
I’LLCHECK ITOUT ALSO
ILOVE
BRANDILOVE
BRAND
WAUW!I WANT IT TOO
Your next event! Make a story of it…
MAXIRESPONSEMGM POSTCARD1
CREATEWord of mouth!
1. As an advertiser you can offeryour fans a free postcardsthat allows to send it for freeto their peers.
2. Member Get Member gives you full control on your budget# cards. 3. You only pay for cards
that are send
EnjoyBrand xjust like me
ILOVEBRAND
Your next event! Make a story of it…
MAXIRESPONSEMGM POSTCARD1
CREATEWord of mouth!
Some existing examples!
MAXIRESPONSEMGM POSTCARD1
Your next event! Make a story of it…
CREATEWord of mouth!
MAXIRESPONSEMGM POSTCARD1
Your next event! Make a story of it…
More info: Contact your bpost Accountmanager or contact Nicolas Pevenage email: [email protected]
CREATEWord of mouth!
ILOVE
BRANDI’LL
CHECK ITOUT ALSO
WAUW!I WANT IT TOO
bpost prints photo on real postcardand send it to friends…
Your next event! Make a story of it…
MOBILEPOSTCARD2
CREATEWord of mouth! 1. App is free available for every
SMARTPHONE type
2. As an advertiser you can offeryour fans a free promo codethat allows to send it for freeto their peers.
3. Promo code gives you full control on your budget# cards, #credits is adaptable
4. Promo code gives you as advertiseralso the possibility to adda branded layer…
Your logo
EnjoyBrand xjust like me
Your next event! Make a story of it…
MOBILEPOSTCARD2
your logo
CREATEWord of mouth!
Your next event! Make a story of it…
MOBILEPOSTCARD2
Existing example
15
CREATEWord of mouth!
Your next event! Make a story of it…
More info & tarifs: Contact your bpost Accountmanager
Or go towww.bpost.be/mobilepostcard/pro
MOBILEPOSTCARD2
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Contact: [email protected]
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STÉPHANE VERBRUGGEDM EXPERT, BPOST
Thank you !