[mobile monday t7] - 4 secrets to successful app monetization

App Monetization4 Secrets to

SuccessDavid Yin

GLOBAL INNOVATION

FOCUSED

A Global Mobile

Advertising Network

31+ BN AD REQUESTS / MONTH

10% SOUTH AMERICA

7% NORTH AMERICA

11% EUROPE

33% INDIA

14% MIDDLE EAST & AFRICA

11% REST OF ASIA

14% SE ASIA

GLOBAL AUDIENCE

World’s SIMPLEST

App Monetization Platform for Developers

1 2 3AppWrapped!Any App AppWrapperTM

APP FILE

Works with existing app file

One Click ToolNo Coding Needed!

App with Monetization

$

ONE CLICK, Zero Coding!

More than 1500

campaigns live

across 150

countries at any

given time

Smart FeaturePhones

Smart FeaturePhones

THE ONLY AD NETWORK WITH APP AND WAP INVENTORY ACROSS

TabletsTablets

Smart PhonesSmart Phones

LAUNCH AD:Featured before App starts

LAUNCH AD:Featured before App starts

EXIT AD:Featured on exiting the App

EXIT AD:Featured on exiting the App

PREMIUM AD UNITS

Monetize with AppWrapperTM20,000+ APPS

Developer Partners (Global)

Developer Partners (Vietnam)

Advertiser Partners

App Monetization4 Secrets to

Success

CREATE “HYBRID” MODEL

1

PAID:In-App

Payment

FREE:Ads based revenue

PAID:In-App

Payment

FREE:Ads based revenue

Combine Free and Paid Models

Ads

MONETIZE USERS WITH BOTH APPROACHESMONETIZE USERS WITH BOTH APPROACHES

App

User Choice

User downloads App

Pay

Advertising

Micro Transactions: Try & Buy /

Subscriptions / Pay per Play

~10-20%

USE POWERFUL AD FORMATS

2

COVER PAGE BACK PAGE

ANYAPP

RICH MEDIA FORMAT+

RIGHT PLACEMENTLAUNCH AD EXIT AD

AD MEDIATIONCHOICE + CONTROL

3

HIGH FILLBUT

LOW eCPM

REGULAR MEDIATION TAKES AWAY MONEY

60% share 60% share

€ 100€ 60 € 36

OWN AD SALESDirect Ad Sales Team

1

CHOOSE NETWORKSSetup & get paid directly by Ad Networks of your choice

2

REST OF NETWORKSAggregation of long tail Ad Networks

3

HOUSE ADSLeverage your user base to promote your new apps

4

eCPMHIGH FILL+

HIGH eCPM

MAXIMIZE DISTRIBUTION

4

OTHER APP STORES

OEM DEALS

Summary

CREATE “HYBRID” MODELS

USE POWERFUL AD FORMATS

1

23

4

AD MEDIATION : CHOICE + CONTROL

MAXIMIZE DISTRIBUTION

Awards & RecognitionWe have been awarded:•Media Company of the Year 2012- MMA Smarties•Red Herring Top 100 - Asia•Fastrack Top 20 Startup – Techcircle•Fastest Growing Company in the Portfolio – IDG Ventures

Our CEO has been recognized:•Mobile Professional of the Year - Mobbys•#22 on India’s First Digital Power 100 – Impact•WAT Award – Mobile Entrepreneur of the Year

David Yin General Manager david.y@vserv.mobi