mobile marketing on youtube

MOBILE MARKETING

ON YOUTUBEKen Chang

612-310-8413 ken@ajmonkey.com

!@LSystem

#mobilemarchtc

AGENDA• About Me/YouTube

• Getting Started

• Mobile VS Desktop

• Which Mobile Device to Target

• Mobile Engagement

• Mobile Monetization

• Mobile ROI

70% FEMALE VIEWERSHIP

MOVING THE NEEDLE

COMPETING AGAINST 24 HOUR/ANYTIME/CROSSFIT

SPIN OFF BRAND & GYM

USING YOUTUBE TO CREATE A SALES TOOL

BEFORE A.J. MONKEY

AFTER A.J. MONKEY

TARGETING VIEWERS

TARGETING THE VIEWER BY 3 FACTORS

• Products

• Income Level

• Behavior

MOBILE VS DESKTOP NOVEMBER 2013

MOBILE VS DESKTOP TODAY

MOBILE PHONES LAST NOVEMBER

MOBILE PHONES TODAY

TABLETS LAST NOVEMBER

TABLETS USED TODAY

ENGAGING THE 99% LAST NOVEMBER

ENGAGING THE 99% TODAY

MOBILE ENGAGEMENT

• Capturing and identifying your audience is crucial

• Simple content and messaging

• Thumbnails matter

• 5 second rule — Attention spans are now even shorter!

COLORS MATTER

MONETIZATION

ADS IN VIDEOVendor Slotted ads

TrueView in-stream ads Overlay in-video ads

AD NETWORKS STYLEHAUL & MACHINIMA

GEAR

GOOGLE GLASS

• Makes everyday moments fun and interesting

• Captures spur of the moment events

• A great tool that lets you tell interesting stories quickly and effectively

A PHOTO FROM GOOGLE GLASS

A PHOTO FROM A DSLR

PROS & CONS

• Glass Tells Your Story Exactly How It Looks

• A Great Portrayal of Reality

• Doesn’t Play Well With Off Camera Flash Strobes—Not For Artistic or Commercial Photos

VIDEO FOR MOBILE CONSIDERATIONS

• HD vs Standard Definition

• Video Editing Software

• 5 second Impact

• Talent Trumps Equipment

ROI

• Increased Foot Traffic or Lead Generation

• Increased Web Page Hits

• Increased Facebook Page Likes

• Adobe Marketing Cloud

–Pablo Picasso

“Good artists copy. Great artists steal.”

RESOURCESMobile Playbook

www.themobileplaybook.com !

Crush It! GaryVaynerchuk

QUESTIONS

MOBILE MARKETING

ON YOUTUBEKen Chang

612-310-8413 ken@ajmonkey.com

!@LSystem

#mobilemarchtc