mobile killer app

3sheep.co.uk

The Killer Mobile App

3sheep.co.uk

Digital Strategy and InnovationMobileWebConvergence

Founded on international award winning mobile services design and development and part of the Manchester Business School Incubator and NWDA High Growth Programme

TrainingProject ManagementTechnical ArchitectureDevelopment

3 Sheep

3sheep.co.uk

In the near future… “the Mobile will be the Primary Computing device.”

Jason DaPonte, Managing Editor for the BBC's Mobile Platforms

3sheep.co.uk

49% Adults using the Mobile Web 50 Millions Phones with access to Ovi (Nokia App store)40 Million iPhones4 births and 25 Mobile Phones every second

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…but Apps fix everything right?

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Device SpecificPlatform SpecificNetwork Specific

…but Apps fix everything right?

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ApprovalMarketing

…but Apps fix everything right?

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Higher Development Costs

…but Apps fix everything right?

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What is the Mobile Web?

• Accessing the web via your mobile phone and other small digital devices

• Can be specific mobile sites or “full” websites?

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Why bother?• At least 30% of websites will

not display on iPhone and other handsets

• Many more render badly on almost all handsets

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Engage the User?

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The Mobile Web

Flawed Solution?

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Advantages

• Preloaded Baby!• No installs• Tested• Robust?• Can reuse existing content• Cost effective

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Disadvantage

• Hard to use Web Addresses• Standards not quite Standard• Device variation

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Open to all

• Mobile Web services work across every web platform

• Well designed sites cheap to access• Real World Wide communication

3sheep.co.uk

In the near future… “the Mobile will be the Primary Computing device.”

Jason DaPonte, Managing Editor for the BBC's Mobile Platforms

The Web Browser will be the app on all of them!!

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Widgets

• Nice half-way house?• Mobile web on steroids?

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A little bit of everything

• Mobile Web is app that is on everything.BUT

• Mobile Apps give you access to a richer native experience.

• Actually need to consider both in your strategy

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Don’t Toy

Iphone App Development Training Manchester Hackspace November 16 -18

guerillatraining.co.uk

Mobile Websites Design and Development Training

stuart@3sheep.co.uk

3sheep.co.uk

Creditshttp://farm1.static.flickr.com/94/212339449_2b4bd484a3.jpg Faisal.Saeedhttp://farm3.static.flickr.com/2426/3958637561_7b76bfe511.jpg apdkhttp://farm3.static.flickr.com/2332/2196315307_dcd0ba4450.jpg NATALIA PHOTOSMatthew Couper Photography

3sheep.co.uk

Digital Strategy and InnovationMobileWebConvergence

3sheep.co.uk07890 290 875stuart@3sheep.co.uk