mobile internet consumer united arab emirates
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THE MOBILEINTERNET CONSUMERUNITED ARAB EMIRATES 2013AUDIENCE INSIGHTS ON MOBILE WEB AND APP USERS
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THE MOBILE INTERNET CONSUMER UN
Preface
The Mobile Internet Consumer United Arab Emirates 2013 report prby Vserv.mobi addresses the audience insights of the growing mobile
user base in United Arab Emirates. This report focuses on profiling thweb & app users, their purchasing power, lifestyle and consumption pThe findings and insights are drawn from a survey conducted in 36 coacross regions.
The Mobile Internet Consumer report is designed for media planners
advertisers. It is created with the objective to help brands plan their mstrategy for reaching the right target audience through Mobile Web &will also help app developers, content providers, OEMs & telecom ser
providers in understanding the evolving mobile consumer. The MobileConsumer report is available for India, China, Southeast Asia, Middle Africa, Latin America, North America and Europe.
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THE MOBILE INTERNET CONSUMER UN
DEMOGRAPHICS
THE MOBILE INTERNET CONSUMER UN
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THE MOBILE INTERNET CONSUMER UN
7 out of 10 mobile inusers in UAE belong tyears age group
Less than 18 yrs 21%
MIDDLE EAS
18-24 yrs 39%
25-35 yrs 26%
more than 35 yrs 14%
Age
29%
39%
18%
14%
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Almost 2/3rd of mobile internet uUAE are men
Male F
35%*65%*
37%
63%
*MIDDLE EAST
Gender
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1 out of 3 mobile internet users in UAE is a GraduatePost-graduate
Graduate / Post Graduate
Diploma / Undergraduate
Schooling upto 12 yrs
Education
34% 36%*
30% 30%*
35% 26%*
Uneducated
*MIDDLE EAST
2% 8%*
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2 out ointerneUAE aemploy
Occupation
Business10%
Self Employed
Professional13%
Full-time job38%
Part-time job4%
24%*
20%*
9%*
5%*
Currently
not working7%
Housewife7%
Student21%31%*
4%*
7%*
*MIDDLE EAST
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CONSUMPTION PATTERNTHE MOBILE INTERNET CONSUMER UN
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67%
29%37%
30%
2/3rd of tinternet udownloadgame/ ap
last mont
Game / App Video Music Themes
Mobile content downloadedin the last month
65%* 51%* 44%* 38%*
*MIDDLE EAST
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THE MOBILE INTERNET CONSUMER UN
Download mobile content
Find a good deal on something
Learn about a brand
Locate something nearby
Mobile Internet users enjoy getting content and deals through mobileBrands leveraging this consumption behavior drive higher engagemen
Users love mobile ads that help them...
45% 58%*
36% 45%*
43% 48%*
38% 40%*
*MIDDLE EAST
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THE MOBILE INTERNET CONSUMER UN
PURCHASING POWER
THE MOBILE INTERNET CONSUMER UN
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THE MOBILE INTERNET CONSUMER UN
Consumer Durables Automobiles
2 out of 5 mobile internet UAE own a tablet
Connected Devices
Computers Tablets
Product Ownership
57%* 45%* 63%* 43%*
57% 43%38%49%
*MIDDLE EAST
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THE MOBILE INTERNET CONSUMER UN
Restaurant
Movie Theatre
Shopping Mall / Market
3 out of 5 mobile internet users in UAE have been toshopping mall/ market in the last month
Affluent Lifestyle
15% 41%*
60
*MIDDLE EAST
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The Mobile Internet Consumer report produced by MMA & Vserv.mobon a primary survey of over 2500 mobile web & app users. The surve
conducted using random sampling for natural representation of the tagroup across 7 key countries in Middle East - Bahrain, Iraq, Jordan, Q
Saudi Arabia, Turkey and United Arab Emirates. The overall Middle Eaaverages were weighted as per the regional composition of mobile int
users in each focus country.
About the study
To know more about The Mobile Internet Consumer report, please wrinsights@vserv.mobi or visit vserv.mobi/insights
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The Mobile Marketing Association (MMA) is the premier global non-prassociation established to lead the growth of mobile marketing and it
technologies. The MMA is an action-oriented organization designed toobstacles to market development, establish mobile media guidelines a
practices for sustainable growth, and evangelize the use of the mobileThe more than 700 member companies, representing nearly fifty cou
around the globe, include all members of the mobile media ecosystemMobile Marketing Associations global headquarters are located in the
States and it has regional chapters including North America (NA), EurLatin American (LATAM) and Asia Pacific (APAC) branches.
About the Mobile Marketing Association (MMA
For more information, please visit www.mmaglobal.com. For informatto the MMAs Mobile Marketing Forum series, please visit
www.mobilemarketingforum.com.
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About Vserv.mobi
Visit www.vserv.mobifor more details or follow Vserv.mobi on: @vser
Vserv.mobi is an Award Winning Mobile Advertising Exchange focusedEmerging Markets, that maximizes value of mobile media for advertis
developers, publishers and telecom operators.
Powered by award winning AudiencePro and AppWrapper platforVserv.mobi has delivered mobile advertising experiences for leading F
brands & digital media companies, across 200 countries. AudienceProtargeting capabilities and AppWrappers "One Click" SDK integration f
Developers continue to empower the mobile ecosystem.The company has a global presence, with offices across USA, UK, SouIndia, Singapore, Indonesia, Malaysia & Vietnam. Funded by IDG venVserv.mobi was founded in January 2010.
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