mobile internet consumer united arab emirates

8/11/2019 Mobile Internet Consumer United Arab Emirates

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THE MOBILEINTERNET CONSUMERUNITED ARAB EMIRATES 2013AUDIENCE INSIGHTS ON MOBILE WEB AND APP USERS


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THE MOBILE INTERNET CONSUMER UN

Preface

The Mobile Internet Consumer United Arab Emirates 2013 report prby Vserv.mobi addresses the audience insights of the growing mobile

user base in United Arab Emirates. This report focuses on profiling thweb & app users, their purchasing power, lifestyle and consumption pThe findings and insights are drawn from a survey conducted in 36 coacross regions.

The Mobile Internet Consumer report is designed for media planners

advertisers. It is created with the objective to help brands plan their mstrategy for reaching the right target audience through Mobile Web &will also help app developers, content providers, OEMs & telecom ser

providers in understanding the evolving mobile consumer. The MobileConsumer report is available for India, China, Southeast Asia, Middle Africa, Latin America, North America and Europe.


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DEMOGRAPHICS



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7 out of 10 mobile inusers in UAE belong tyears age group

Less than 18 yrs 21%

MIDDLE EAS

18-24 yrs 39%

25-35 yrs 26%

more than 35 yrs 14%

Age

29%

39%

18%

14%


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Almost 2/3rd of mobile internet uUAE are men

Male F

35%*65%*

37%

63%

*MIDDLE EAST

Gender



1 out of 3 mobile internet users in UAE is a GraduatePost-graduate

Graduate / Post Graduate

Diploma / Undergraduate

Schooling upto 12 yrs

Education

34% 36%*

30% 30%*

35% 26%*

Uneducated

*MIDDLE EAST

2% 8%*



2 out ointerneUAE aemploy

Occupation

Business10%

Self Employed

Professional13%

Full-time job38%

Part-time job4%

24%*

20%*

9%*

5%*

Currently

not working7%

Housewife7%

Student21%31%*

4%*

7%*

*MIDDLE EAST



CONSUMPTION PATTERNTHE MOBILE INTERNET CONSUMER UN



67%

29%37%

30%

2/3rd of tinternet udownloadgame/ ap

last mont

Game / App Video Music Themes

Mobile content downloadedin the last month

65%* 51%* 44%* 38%*

*MIDDLE EAST


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Download mobile content

Find a good deal on something

Learn about a brand

Locate something nearby

Mobile Internet users enjoy getting content and deals through mobileBrands leveraging this consumption behavior drive higher engagemen

Users love mobile ads that help them...

45% 58%*

36% 45%*

43% 48%*

38% 40%*

*MIDDLE EAST


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PURCHASING POWER



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Consumer Durables Automobiles

2 out of 5 mobile internet UAE own a tablet

Connected Devices

Computers Tablets

Product Ownership

57%* 45%* 63%* 43%*

57% 43%38%49%

*MIDDLE EAST


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Restaurant

Movie Theatre

Shopping Mall / Market

3 out of 5 mobile internet users in UAE have been toshopping mall/ market in the last month

Affluent Lifestyle

15% 41%*

60

*MIDDLE EAST


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The Mobile Internet Consumer report produced by MMA & Vserv.mobon a primary survey of over 2500 mobile web & app users. The surve

conducted using random sampling for natural representation of the tagroup across 7 key countries in Middle East - Bahrain, Iraq, Jordan, Q

Saudi Arabia, Turkey and United Arab Emirates. The overall Middle Eaaverages were weighted as per the regional composition of mobile int

users in each focus country.

About the study

To know more about The Mobile Internet Consumer report, please [email protected] or visit vserv.mobi/insights


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The Mobile Marketing Association (MMA) is the premier global non-prassociation established to lead the growth of mobile marketing and it

technologies. The MMA is an action-oriented organization designed toobstacles to market development, establish mobile media guidelines a

practices for sustainable growth, and evangelize the use of the mobileThe more than 700 member companies, representing nearly fifty cou

around the globe, include all members of the mobile media ecosystemMobile Marketing Associations global headquarters are located in the

States and it has regional chapters including North America (NA), EurLatin American (LATAM) and Asia Pacific (APAC) branches.

About the Mobile Marketing Association (MMA

For more information, please visit www.mmaglobal.com. For informatto the MMAs Mobile Marketing Forum series, please visit

www.mobilemarketingforum.com.


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About Vserv.mobi

Visit www.vserv.mobifor more details or follow Vserv.mobi on: @vser

Vserv.mobi is an Award Winning Mobile Advertising Exchange focusedEmerging Markets, that maximizes value of mobile media for advertis

developers, publishers and telecom operators.

Powered by award winning AudiencePro and AppWrapper platforVserv.mobi has delivered mobile advertising experiences for leading F

brands & digital media companies, across 200 countries. AudienceProtargeting capabilities and AppWrappers "One Click" SDK integration f

Developers continue to empower the mobile ecosystem.The company has a global presence, with offices across USA, UK, SouIndia, Singapore, Indonesia, Malaysia & Vietnam. Funded by IDG venVserv.mobi was founded in January 2010.

mobile internet consumer united arab emirates

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