mobile developer roadshow

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Aaron GoldenCRO, VentureBeat

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Event hashtag: #vbroadshowJoin the conversation

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Ian AtkinsonVP, Business Development, AdColony

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John KoetsierVP Research, VentureBeat, @johnkoetsier

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In other words, mobile is a normal marketplace.

The winners win big, and the losers lose big.

We will not talk about

the most important part of mobile

tonight

(you know that already)

mostly because you’re mostly rock stars

so you know the only path to success

here’s the problem …

Small data

Big data

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Mobile userAcquisition

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User acquisition methods

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So you like CPI, do you?

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How much to spend

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Facebook rocks

(Twitter mostly sucks)

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User acquisition partners

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42(out of hundreds)

five hidden horsemen

MobileApp analytics

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Which solutions are most popular?

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Beyond GA and flurry

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MobileMarketing automation

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Mobile marketing automationWho uses it

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Mobile marketing automationFeatures

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Mobile marketing automationResults

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Mobile marketing automationPlayers

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MobileMonetization

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Methods

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Top monetization vendors: share across 3 key features

Vendor Usage Banner ads Interstitials Video ads

(percentage using each feature)

Google 43.2 74 32 6

Flurry 33.1 47.1 32.4 32.4

Chartboost 30.9 21.1 76.3 2.6

Tapjoy 27.3 60.6 21. 15.2

AdColony 23 3.3 6.7 96.7

Apple (iAd) 18 94.4 27.8 0

Upsight 16.6 19.9 71.4 4.8

NativeX 15.8 5.9 58.8 23.5

Least effective

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Mo

stp

op

ula

r

• Freemium• Interstitials• Video ads• Banner ads

Leas

tp

op

ula

r

• Surveys• Real-world rewards• Lock screen ads• Subscriptions• Paid download• Affiliate/e-commerce• Notification ads

• Text ads• Offer walls• App walls

Least effective Most effective

Monetization companies

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49

most effective

Try stuff

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Summing up

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MTLresearch@venturebeat.com

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Thanks for your time!

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Fireside Chat

Speakers

Ian Jeffrey, VP of product marketing, PasswordBox

Stephane Marceau, co-founder and CEO, Omsignal

Louis René Auclair, VP and CBO, Hibernum

Moderator

Jon Cifuentes, Research Analyst, VentureBeat

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Questions?

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Aaron GoldenCRO, VentureBeat

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Roadshows are brought to you by our partner:

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And thank you to our supporting partners:

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Thank you!

Please join us for some cocktails!

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