mobile developer roadshow
TRANSCRIPT
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Aaron GoldenCRO, VentureBeat
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Event hashtag: #vbroadshowJoin the conversation
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Ian AtkinsonVP, Business Development, AdColony
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John KoetsierVP Research, VentureBeat, @johnkoetsier
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In other words, mobile is a normal marketplace.
The winners win big, and the losers lose big.
We will not talk about
the most important part of mobile
tonight
(you know that already)
mostly because you’re mostly rock stars
so you know the only path to success
here’s the problem …
Small data
Big data
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Mobile userAcquisition
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User acquisition methods
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So you like CPI, do you?
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How much to spend
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Facebook rocks
(Twitter mostly sucks)
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User acquisition partners
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42(out of hundreds)
five hidden horsemen
MobileApp analytics
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Which solutions are most popular?
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Beyond GA and flurry
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MobileMarketing automation
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Mobile marketing automationWho uses it
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Mobile marketing automationFeatures
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Mobile marketing automationResults
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Mobile marketing automationPlayers
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MobileMonetization
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Methods
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Top monetization vendors: share across 3 key features
Vendor Usage Banner ads Interstitials Video ads
(percentage using each feature)
Google 43.2 74 32 6
Flurry 33.1 47.1 32.4 32.4
Chartboost 30.9 21.1 76.3 2.6
Tapjoy 27.3 60.6 21. 15.2
AdColony 23 3.3 6.7 96.7
Apple (iAd) 18 94.4 27.8 0
Upsight 16.6 19.9 71.4 4.8
NativeX 15.8 5.9 58.8 23.5
Least effective
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Mo
stp
op
ula
r
• Freemium• Interstitials• Video ads• Banner ads
Leas
tp
op
ula
r
• Surveys• Real-world rewards• Lock screen ads• Subscriptions• Paid download• Affiliate/e-commerce• Notification ads
• Text ads• Offer walls• App walls
Least effective Most effective
Monetization companies
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49
most effective
Try stuff
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Summing up
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Thanks for your time!
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Fireside Chat
Speakers
Ian Jeffrey, VP of product marketing, PasswordBox
Stephane Marceau, co-founder and CEO, Omsignal
Louis René Auclair, VP and CBO, Hibernum
Moderator
Jon Cifuentes, Research Analyst, VentureBeat
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Questions?
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Aaron GoldenCRO, VentureBeat
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Roadshows are brought to you by our partner:
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And thank you to our supporting partners:
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Thank you!
Please join us for some cocktails!
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