mobile design-seo-pubcon2014

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@jennyhalasz

Mobile SEO & DesignAre you In, or Out?

Presented by:Jenny HalaszJLH Marketing

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@jennyhalasz

14 years

in SEO

Writer for

Search Engine Land

Co-author of SEO

Like I’m 5

First spoke

on mobile

in 2007

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@jennyhalasz

RWD vs Dynamic Serving vs m-dot vs Apps…

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@jennyhalasz

RWD vs. Dynamic Serving

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@jennyhalasz

Desktop vs. Mobile

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@jennyhalasz

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@jennyhalasz

Are you In, or Out?

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@jennyhalasz

Renting a Car

• In:• Neo is preparing for a trip.• He needs:• Price• Loyalty• Car choice• Features

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@jennyhalasz

Renting a Car

•Out:• Trinity is stranded and needs a

car.• She needs:• Streamlined process• Simple choices• Closest location• Click to call

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@jennyhalasz

RWD vs. M-dot

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@jennyhalasz

RWD vs. RWD (on iPad)

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@jennyhalasz

Experience Matters(car selection)

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Experience Matters (layout)

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@jennyhalasz

Experience Matters (options)

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@jennyhalasz

Experience Matters (options)

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@jennyhalasz

Experience Matters (clickability)

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@jennyhalasz

Experience Matters (clickability)

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@jennyhalasz

Other Considerations for “Mobile”

• Auto-open the right feature – number pad or keyboard?

• Consider extras for “out” users:• Number to a cab company?• Default pickup date to current• Allow return date to be empty• Tel-tags and map links

• Don’t use pop ups. Ever.

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@jennyhalasz

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@jennyhalasz

Thank you!

Jenny Halaszjlh-marketing.com

@jennyhalasz