mobile dèjá vu

Mobile dèjá vu: the Web’s past and the future of Mobile

michel lentmanaging directorpereira & o’dell brasil

mobile today is like the web in 2000

Just getting started: advertising’s baby steps

Experimenting with formats:Animated GIF is back, rich media is innovation

Nurtured by experts: mobile evangelists

You have to do mobile. Everyone knows, but who’s doing it?

mobile today is NOT like the web in 2000

140 mobile devices in Brazil:everyone is at reach in mobile

0

38

75

113

150

Web 2000 Mobile 2013

Fixed broadband in 2000 x Mobile broadband today:90 times more users

0

23

45

68

90

BL Fixa em 2000 BL Móvel em 2013

Cross-over: mobile time spendstarting to dominate

No need to explain it:users learn new technologies a lot faster nowMas cada contexto de acesso é diferente

Using the crystal ball to view the future

Mobile will no longer be treated separate: like online and offline came together, mobile will be part of it

Usuários de um lado,marcas do outro e telas no meio

Advertisers and agencies will soon understand:mobile thinking will become native

Separation between strategy and craft:‘thinking’ apart from ‘developing’

Robust vendors: projects get more complex, production companies will get more structured

THANK YOUMICHEL LENT

michel.lent@pereiraodell.com

www.slideshare.net/mlent68

www.pereiraodell.com