mobile dèjá vu
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Mobile dèjá vu: the Web’s past and the future of MobileTRANSCRIPT
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Mobile dèjá vu: the Web’s past and the future of Mobile
michel lentmanaging directorpereira & o’dell brasil
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mobile today is like the web in 2000
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Just getting started: advertising’s baby steps
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Experimenting with formats:Animated GIF is back, rich media is innovation
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Nurtured by experts: mobile evangelists
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You have to do mobile. Everyone knows, but who’s doing it?
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mobile today is NOT like the web in 2000
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140 mobile devices in Brazil:everyone is at reach in mobile
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38
75
113
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Web 2000 Mobile 2013
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Fixed broadband in 2000 x Mobile broadband today:90 times more users
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23
45
68
90
BL Fixa em 2000 BL Móvel em 2013
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Cross-over: mobile time spendstarting to dominate
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No need to explain it:users learn new technologies a lot faster nowMas cada contexto de acesso é diferente
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Using the crystal ball to view the future
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Mobile will no longer be treated separate: like online and offline came together, mobile will be part of it
Usuários de um lado,marcas do outro e telas no meio
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Advertisers and agencies will soon understand:mobile thinking will become native
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Separation between strategy and craft:‘thinking’ apart from ‘developing’
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Robust vendors: projects get more complex, production companies will get more structured
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THANK YOUMICHEL LENT
www.slideshare.net/mlent68
www.pereiraodell.com