mobile apps from idea to app store - a marketer's perspective

VVV

Angela Kujava, Marketing Director

All Things Mobile Apps:

• The Smartphone device market is “the biggest platform in the history of mankind”

• Two basic types of apps compared

• Why your company will benefit from a mobile app

• Functionality and appearance

• Development process

Q&A

Founded in 1995 to provide full-service internet solutions with a focus on web applications

Headquartered in Ann Arbor with four offices in China and one in Irvine, CA.

Launched mobile development practice in late 2008 with several mobile applications released in 2009 and more planned for release in 2010.

Hundreds of successful web projects for clients, including strong social networking and eLearning practices

Profitable, certified (8a), minority-owned business

Imagine, if you will…

Courtesy of AdMob: http://metrics.admob.com/

http://www.businessinsider.com/chart-of-the-day-looks-like-google-is-selling-more-phones-every-day-than-apple-2010-5

Courtesy of Neilsen: http://blog.nielsen.com/nielsenwire/press/nielsen-fact-sheet-2010.pdf

http://blogs.forbes.com/velocity/2010/04/04/analyst-apple-sold-more-than-600000-ipads-saturday/

http://www.businessweek.com/news/2010-06-02/apple-ipad-sales-may-hit-5-5-million-analyst-says-update1-.html /

Why do I need

a mobile

strategy for

my company?

Mobile accessibility is quickly becoming a standard in any industry, one you cannot afford to ignore.

Info~Tech Research Group, June 17, 2010http://blog.infotech.com/new-research/why-you-should-build-a-mobile-app/

Differentiate yourself.***

Reason #1: Competitive Edge

Reason #2: Increased Efficiency and Enhanced Productivity

Other Reasons:

Increased Website Traffic

Increased Customer Feedback

Increased Sales/Revenue

Improved Customer Data/Analytics

Info~Tech Research Group, June 17, 2010http://blog.infotech.com/new-research/why-you-should-build-a-mobile-app/

WAP Site

(Mobile Web)

or Native

Application?

Developers do not have to code the operating system

Users are not required to download anything

No rigorous App Store vetting process

Can be used across all mobile platforms

Must be coded

Users must download to a device

Must complete rigorous App Store vetting process (for iPhone)

Must be completely redeveloped for each platform

FUNCTIONALITY—unique data and/or capabilities

Courtesy of iHandy Level

What will my

app look like,

and what will

it do?

You can’t have everything…but that’s the beauty of it!

Functionality (Extending the Enterprise)

Integrating Multiple Data Sources

Mobile eCommerce:

Ordering and Catalogs

Calendars and Group

Scheduling Solutions

GPS Location

Services

High-Quality

Streaming Video

Sales Training and

Sales Materials

Forms

Concierge Services

What else?

The first App Store application

Download a provisioning file with iPhone Configuration Utility

Emulators are “just no good”

Let your developer do the installation

Entire development process takes 4-14 weeks, depending on complexity

When you offer unique content or services that are not dependent upon your website.

Apple’s take is 30%, and there’s no getting around it.

Courtesy of Mobiata, LLC.

Apple will ask:

Who will use the app?

What is the app about?

What is the primary language?

What is the purpose of the application?

Will you charge a fee?

What color is your grandmother’s hair?

New and/or expanded features, revised web application, branding change

MUCH quicker to submit and get approved

Once you’re in, you’re in.

“Simply, our clients love it.”–Marc Hollerbach, President

www.logicsolutions.com

Angela Kujava

(734) 276-2661

angela.kujava@logicsolutions.com

www.logicsolutions.com/blog