mobile apps from idea to app store - a marketer's perspective
DESCRIPTION
Angela Kujava, Marketing Director Logic SolutionsTRANSCRIPT
VVV
Angela Kujava, Marketing Director
All Things Mobile Apps:
• The Smartphone device market is “the biggest platform in the history of mankind”
• Two basic types of apps compared
• Why your company will benefit from a mobile app
• Functionality and appearance
• Development process
Q&A
Founded in 1995 to provide full-service internet solutions with a focus on web applications
Headquartered in Ann Arbor with four offices in China and one in Irvine, CA.
Launched mobile development practice in late 2008 with several mobile applications released in 2009 and more planned for release in 2010.
Hundreds of successful web projects for clients, including strong social networking and eLearning practices
Profitable, certified (8a), minority-owned business
Imagine, if you will…
Courtesy of AdMob: http://metrics.admob.com/
http://www.businessinsider.com/chart-of-the-day-looks-like-google-is-selling-more-phones-every-day-than-apple-2010-5
Courtesy of Neilsen: http://blog.nielsen.com/nielsenwire/press/nielsen-fact-sheet-2010.pdf
http://blogs.forbes.com/velocity/2010/04/04/analyst-apple-sold-more-than-600000-ipads-saturday/
http://www.businessweek.com/news/2010-06-02/apple-ipad-sales-may-hit-5-5-million-analyst-says-update1-.html /
Why do I need
a mobile
strategy for
my company?
Mobile accessibility is quickly becoming a standard in any industry, one you cannot afford to ignore.
Info~Tech Research Group, June 17, 2010http://blog.infotech.com/new-research/why-you-should-build-a-mobile-app/
Differentiate yourself.***
Reason #1: Competitive Edge
Reason #2: Increased Efficiency and Enhanced Productivity
Other Reasons:
Increased Website Traffic
Increased Customer Feedback
Increased Sales/Revenue
Improved Customer Data/Analytics
Info~Tech Research Group, June 17, 2010http://blog.infotech.com/new-research/why-you-should-build-a-mobile-app/
WAP Site
(Mobile Web)
or Native
Application?
Developers do not have to code the operating system
Users are not required to download anything
No rigorous App Store vetting process
Can be used across all mobile platforms
Must be coded
Users must download to a device
Must complete rigorous App Store vetting process (for iPhone)
Must be completely redeveloped for each platform
FUNCTIONALITY—unique data and/or capabilities
Courtesy of iHandy Level
What will my
app look like,
and what will
it do?
You can’t have everything…but that’s the beauty of it!
Functionality (Extending the Enterprise)
Integrating Multiple Data Sources
Mobile eCommerce:
Ordering and Catalogs
Calendars and Group
Scheduling Solutions
GPS Location
Services
High-Quality
Streaming Video
Sales Training and
Sales Materials
Forms
Concierge Services
What else?
The first App Store application
Download a provisioning file with iPhone Configuration Utility
Emulators are “just no good”
Let your developer do the installation
Entire development process takes 4-14 weeks, depending on complexity
When you offer unique content or services that are not dependent upon your website.
Apple’s take is 30%, and there’s no getting around it.
Courtesy of Mobiata, LLC.
Apple will ask:
Who will use the app?
What is the app about?
What is the primary language?
What is the purpose of the application?
Will you charge a fee?
What color is your grandmother’s hair?
New and/or expanded features, revised web application, branding change
MUCH quicker to submit and get approved
Once you’re in, you’re in.
“Simply, our clients love it.”–Marc Hollerbach, President
