mobile app marketing

T: UK +44 (0) 20 71127100, US 1 800 282 0149 | E: contactus@apppli.com | www.apppli.com

Global Mobile App Marketing Services

Why App Marketing?

Fact 1: With 500k apps in the iTunes app Store and almost 200k in Android

marketplace, getting noticed and reaching top positions in the App Store is becoming more challenging for the developers

Fact 2: 62% of apps is discovered through the app store – need to optimize for

search to ensure visibility

Fact 3: 46% of apps are promoted trough a word of mouth/ word of „mouse‟ – need

to reach out to audiences through social media channels

Fact 4: Most apps are being downloaded, used once or twice and then deleted from phones

Fact 5: With over 500 mobile apps being launched daily, it is not enough to build an app and just throw it in to the app store

Why App Marketing? And most importantly… with 500k apps in the iTunes app Store and almost

200k in Android marketplace - everybody wants to get to the „TOP and HOT‟

Why Apppli? All-encompassing mobile app development and digital marketing

expertise

A pre-launch, launch and post-launch app marketing strategy and

execution

Monetization and pricing strategy development

Copywriting and content development for various channels

Solid analytics

Tailored approach to every client by:

App category

Geography

Industry

Audience

Why Apppli? With an ever increasing number of channels and

fragmented audiences, how do you ensure your message

is communicated clearly and cost-effectively?

Marketing is a Process We develop and support your mobile app throughout its lifecycle as

to achieve great results an app needs a steady support, not a „drop‟ marketing.

Pre-Launch Stage - Building a „teaser‟

campaign

- Reaching out to

influencers

- Generating interest

through social media

- Develop a marketing

message and

positioning

Launch Stage

- Announcing launch to

the audiences and influencers

- Optimizing app description

for search, developing meta

data

- Interlinking all the

channels

- Establishing KPIs

- Launching a public

relations campaign

Post-Launch Stage

- On-going communication

with influencers and

audiences via social media

- On-going public relations

- Campaign analysis and

optimization

Apppli‟s Unique Approach

Reason 1: We understand the mechanics of high rankings and algorithms thus

we strive to design our campaigns with this focus.

Reason 2: We have established relationship with bloggers and app reviewers

Reason 3: We have tools to ensure constant communications in social media

channels

Reason 4: We guarantee posting to the editorial terminals of Bloomberg and

Reuters as well as post your news to over 3,500 major news sites

including, Dow Jones, Yahoo!, Google News, and AOL; and is archived

on all major databases including Factiva and Lexis Nexis. We make your

release available to a proprietary database of 80,000 journalists. For

languages beside English, a translation would be required.

Success Story: Wall St Scanner - iPhone app

- Achieved nearly 50,000 downloads just within the first two weeks after the release

- Gaining from 1,000 to 4,000 new users a day

- No.8 in Top Free Finance Apps in the iTunes App Store ( US & Canada ),

ahead of Yahoo! Finance and CNBC

- No.1 Investment App in the iTunes App Store ( US & Canada )

Success Story: Cricket World Cup 2011 - Android App

- Achieved over 100,000 downloads in 2 months after its release

- Gaining from 1,000 to 4,000 new users a day

- Top ranks in “Hot today” and “Hot this week” on Appbrain, an app store and No. 6 “All-time

popular” in the Sports category on Appbrain

- Featured in “7 Hottest World Cup 2011 apps” in The Times of India

- Reviewed and featured on blogs and app review sites such as AndroidTapp, Android-apps, 101

Best Android Apps, GetAndroidStuff, and others…

Our Clients

Mireo’s Don’t Panic App

For further information, please contact:

Margarita Yakovleva

VP Sales and Marketing

margarita@apppli.com

UK +44 (0) 20 71127100

US +1 800 282 0149 (toll free)

www.apppli.com

Thank You & Happy Apppening!

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