mobile app localization with acclaro

Presented by: Lydia Clarke & Jon RitzdorfApril 13, 2011

Webinar: Take Your Mobile App Global

Presenters

Lydia ClarkeProgram Manager

Jon RitzdorfGlobalization Architect

Take Your Mobile App Global

> Preparation > Internationalization> Localization > Q&A / Resources

PREPARATION

Assess marketAssess market

Determine

strategy

Determine

strategy

Determine release schedule

Determine release schedule

Get Ready to Go Global

Assess Market

>Trends

Assess Market

>Trends

Assess Market

>Trends

Assess Market

>Trends>Potential>Restrictions

Assess Market – Think About…>Countries>Languages>Devices & platforms>Carriers

Assess Market – Example

FrenchGermanItalian

iOS

FrenchGermanItalian

Android

FrenchGermanItalian

Blackberry

FrenchGermanItalian

Swisscom

iOS

Blackberry

Android

FrenchGermanItalian

FrenchGermanItalian

FrenchGermanItalian

iOS

Blackberry

Android

FrenchGermanItalian

FrenchGermanItalian

FrenchGermanItalian

Sunrise

iOS

Blackberry

Android

FrenchGermanItalian

FrenchGermanItalian

FrenchGermanItalian

Orange

Switzerland

1 Country

x 3 Languages

x 3 Platforms

x 3 Carriers

= 27 Test Instances

Determine Strategy and Release Schedule

German finalized

and released

English released

French finalized and

released

Staggered/Consecutive Release

French, German and Italian released with the English

Simultaneous Release – “Simship”

French, German and Italian released

English released

French, German and

Italian started

Delayed Release

1 month

1 week 1 week

Italianfinalized

and released

1 week

Interested in the full webinar?

>Visit our website: http://www.acclaro.com/webinars

>Send us an email with a request for the pdf version: aparis@acclaro.com

>Request a presentation for your staff: sengelsen@acclaro.com

>Read our blog for more tips on mobile app localization: http://www.acclaro.com/translation-localization-blog