mobile 2.0 "are you ready for enterprise mobility?"

Mobile has changed the way we live, work & play…Wait until you see what’s

next!

@Mobil_Marketer

Mobile is…

The ability to communicate with a person or persons who are willing to be communicated to concerning relevant content from another person or company.

Text HANK to 78453

Why the Mobile channel?

The ubiquity of the mobile phone now offers businesses an unrivaled channel to reach and build

relationships with huge audiences.

• 93% of mobile device owners have their mobile phone within arm’s reach 24/7

• 40% of smartphone users and 42% of tablet users report using their device while watching TV on a daily basis

• 97% of all SMS marketing messages are opened

• 95% of those opened messages are read within 3 minutes.

• 24% of value-add messages are forwarded to friends.

• By the end of 2013, more people will access the internet on their mobile than on their PC.  

@Mobil_Marketer

How Businesses are Using Mobile to Grow Revenues

• Short Message Service (SMS)

• Optimized Mobile Web Sites

• Nearly 60% of Web users say they expect a site to load on their mobile phone in three seconds or less, and 74% are only willing to wait five seconds or less for a single Web page to load before leaving the site.

• Multimedia Message Service (MMS)

• Mobile Ads

• Location Based Mobile NFC, Bluetooth

• Mobile Apps

• QR Codes

*Create a positive user experience. @Mobil_Marketer

Paradigm Shift Mobile Re-Imagination

hank.mondaca@sonicmobile.com

What has mobile replaced so far?

Mobile Marketing & Advertising

@Mobil_Marketer

Mobile Marketing BenefitsCreates a robust lead generator for bringing in new customers

Text HANK to 78453

Builds An Current & Accurate Database

SMS, Text2Win Contests, Voting, Polling, Surveys & Trivia

Text HANK to 78453

“Opt-in” Demonstration

Text a Keyword (a unique address)to a Shortcode(a specified URL)

*Each campaign requires it’s own keyword.

*Several different keywords may go to a single shortcode.

Text:HANK(keyword)

To:78453(shortcode)

hank.mondaca@sonicmobile.com

Who is using Mobile Marketing?

• Retail• Restaurants• Hotels/Resorts/

Cruiselines• Trade Shows• Real Estate• Entertainment• Sports & Leisure• Insurance• Non-Profits• Property Management• Automotive Dealerships

• Event Planners• Travel Industry• Events• Golf• Casinos• Publications• Media• Trade Shows• Chambers of

Commerce• Staffing Agencies• Advertising Agencies

So Lo Mo Social Local Mobile

@Mobil_Marketer

Social on Mobile

hank.mondaca@sonicmobile.com

Mobile-Social Integration

@Mobil_Marketer

Local on Mobile

Text HANK to 78453

Mobile Engagement App or Mobile Site?

hank.mondaca@sonicmobile.com

What is Enterprise Mobility?The ability of an enterprise to connect to

people and control assets from any location.

Text HANK to 78453

Who is using Enterprise Mobility?

Text HANK to 78453

Who else is using Mobility?• Doctor/Dentist Offices

• Appointment Reminders

• Sports & Leisure• Scores & Updates

• Insurance• Policy Acknowledgements

• Non-Profits• Donations

• Property Management• Notifications• Payments• Reminders

• Municipalities• Pay Bills• Local Communications

• Travel Industry• Itineraries• Revised Plans• Emergencies

• Religious Groups• Prayer Times

• Government Agencies• Parole Reminders

• Chambers of Commerce• Meeting Notifications

• Staffing Agencies• Segment Targeting• Job Provisioning

• Experian• Data Mining

Text HANK to 78453

Contact Info:

Hank Mondaca714-699-4249

Text HANK to 78453Twitter: @mobil_marketer

LinkedIn: themobilemarketerFacebook: theemobilemarketer

Hank.Mondaca@sonicmobile.com

“If your plans don’t include mobile, your

plans are not finished.”-Wendy ClarkSenior VP, Integrated Marketing Coca-Cola Companies

@Mobil_Marketer