mobext mobile marketing

20082008

HAVAS DIGITAL Mobile Marketing Division

Expertise and cases

www.mobext.mobi

11/11/2008 ::2

More info: Diana García

diana.garcia@mobext.mobi

"NOTICE: Proprietary and Confidential. All the content of this document (text, figures, lists, financial

information, graphics, design, diagrams, as well as other graphic elements and/or audio and videos),

whichever is the format used (paper or electronic), is confidential and proprietary to Havas Digital. This

document includes ideas and information based on the experience, know-how, intellectual/creative effort

of Havas Digital. For these reasons, this material shall not be used, reproduced, copied, disclosed,

transmitted, transformed, commercialised or communicated, in whole or in part, neither to third parties

to the public, without the express and written consent of Havas Digital"

Havas Digital© & Artemis®. All rights reserved

Feel free to use these slides and flaunt your style by quoting Mobext as your source

11/11/2008 ::3

More info: Diana García

diana.garcia@mobext.mobi

About Mobext

• Mobile Marketing Consultancy within the HAVAS Group. Mobext aims to:

� Help its Clients make better use of the great possibilities of new media.

� Gain additional business.

� Differentiate from competitors through new marketing actions.

• Mobext Locations: Argentina, Brazil, France, Mexico, Spain,

UK, US and Portugal

• Services

� WAP development and advertising (Mobile Internet)

� 3G Videoportals

� Advanced messaging services (SMS, MMS)

� Bluetooth (proximity)

� M-commerce strategy

� Mobile applications

11/11/2008 ::4

More info: Diana García

diana.garcia@mobext.mobi

What is Mobile Marketing?

• Mobile Marketing is the use of mobile phones as a content broadcasting and direct response channel, integrated with other media or as a unique channel for a campaign.

• Mobile marketing includes:

MOBILE INTERNET

• WAP Sites

• WAP Advertising

�Display

�Search

MESSAGING

• SMS

• MMS

PROXIMITY

• Bluetooth

• Geomarketing (LBS)

COUPONING

• On the phone

• Read by the phone

CONTENT

• JAVA Applications

• Advergaming

11/11/2008 ::5

More info: Diana García

diana.garcia@mobext.mobi

Mobile InternetMobext Cases:

11/11/2008 ::6

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diana.garcia@mobext.mobi

Mobile InternetMobext Cases:

11/11/2008 ::7

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diana.garcia@mobext.mobi

Mobile InternetMobext Cases:

11/11/2008 ::8

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diana.garcia@mobext.mobi

JAVA ApplicationsMobext Cases:

11/11/2008 ::9

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diana.garcia@mobext.mobi

JAVA ApplicationsMobext Cases:

11/11/2008 ::10

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diana.garcia@mobext.mobi

JAVA ApplicationsMobext Cases:

11/11/2008 ::11

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diana.garcia@mobext.mobi

JAVA ApplicationsMobext Cases:

11/11/2008 ::12

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diana.garcia@mobext.mobi

MMS and AdvergamingMobext Cases:

5881

YOSPORT

“Logohunter” of Yosport (Pascual)

11/11/2008 ::13

More info: Diana García

diana.garcia@mobext.mobi

MMS and AdvergamingMobext Cases:

http://www.mobext.mobi/yosport/

11/11/2008 ::14

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diana.garcia@mobext.mobi

Bluetooth and JAVA ApplicationMobext Cases:

11/11/2008 ::15

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diana.garcia@mobext.mobi

Bluetooth and JAVA ApplicationMobext Cases:

11/11/2008 ::16

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diana.garcia@mobext.mobi

Bluetooth and JAVA ApplicationMobext Cases:

11/11/2008 ::17

More info: Diana García

diana.garcia@mobext.mobi

Te ofrece gratis el vídeo 3D

contigo como protagonista:

www.download... Envía MMS

al 5884

MMS Mobext Cases:

11/11/2008 ::18

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diana.garcia@mobext.mobi

Mobile couponingMobext Cases – BIDI Codes:

11/11/2008 ::19

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diana.garcia@mobext.mobi

Mobile couponingMobext Cases – BIDI Codes:

11/11/2008 ::20

More info: Diana García

diana.garcia@mobext.mobi

According to McKinsey & Co

EFFECTIVENESS OF TV CAMPAIGNS IN

2010 WILL BE A THIRD OF WHAT IT

WAS IN THE 90’s

11/11/2008 ::21

More info: Diana García

diana.garcia@mobext.mobi

MYSPACE MOBILE : 7 MILLION UU IN 6 MONTHS

11/11/2008 ::22

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diana.garcia@mobext.mobi

1 MILLION IPHONES SOLD IN

JUST ONE WEEKEND

11/11/2008 ::23

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diana.garcia@mobext.mobi

1 MILLION IPHONE SOLD IN JUST ONE WEEKEND

THERE ARE MORE MOBILE DEVICES THAN:

� Mp3 players

� PC’s

� TVs

11/11/2008 ::24

More info: Diana García

diana.garcia@mobext.mobi

WHAT ELSE

ARE YOU WAITING FOR ?

11/11/2008 ::25

More info: Diana García

diana.garcia@mobext.mobi

diana.garcia@ .mobi

! ! T H A N K S ! !