mitten deck (seed)
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www.mittenpay.comCUSTOMER ORIENTED CRM & DATA PLATFORM FOR BEAUTY SALONS
Currently, the solutions are oriented on making business processes easier and more efficient. But few solutions put the customer in the center of the attention.
Hence, business owners lose money on each customer.
PROBLEM
give the right tools to the staff on the floor to drive more sales and provide better customer experience
client gallery menu with photos individual cosmetic online booking
CRM with up-sales tips POS with cross-sales tips
SOLUTION:
Monetization: monthly subscription fee. Starts from 1$ up to 100$ / month / salon
Ukraine
Target markets today
Potential target markets
USA$20bn. market100K+ salons
Russia$2,5bn. market40K+ salons
Poland
Slovakia
Ukraine$0,5bn. market 12K+ salons
MARKET GEOGRAPHY
We built cross-languages product. To scale our company in a new country we need only new sales & marketing people focusing on the new country.
We can, they can’t They can, we can’t
Mindbody (USA) Client-oriented CRM; tips Inventory management
Vagaro (USA) Client-oriented CRM; tips Inventory management
1C Salon (CIS) Cloud; intuitive UI; client-oriented Inventory management
COMPETITION
FINANCIAL FORECAST
3679
160
510
- # of clients
-Wages
CashFlow $(-10 750) $(-9 550) $(-9 650) $(-4 800)
Year 2015 2016 2017 2018 2019
# of clients 500 1000 3000 4000 5000
Sales/customer average annual 200 300 500 1000 1500
Revenue 100 K 300 K 1.5 M 4 M 7.5 M
# of employees 6 20 25 30 30
Wages (-400 K) (-800 K) (-2.5 M) (-3 M) (-3 M)
Profit -300 K -500 K -1 M 1 M 4.5 M
MANAGEMENT TEAM
co-founder Punchey.com (USA), Stevens Ventures associate
INVESTORS & ADVISORSYuliya Sychikova | CEO
Yaroslav Mudryi | COO
Nickolas Olazabal | CTO
ex Regional Director Groupon UA
12+ years experience, ORACLE, CISCO
MA Air navigation Systems; MA International Economics; Military officer
University of Pennsylvania, BA Economics
Garden Ventures ; FidobankMikhail Miroshnichenko | angel investor
Monexy; Finovate Studio
Yuriy Chayka | angel investor
Imperious Group VC | pre-seed investor
Nate Stevens | advisorFounder of Yodle.com ; CEO&founder Punchey.comKen Leaver | advisorRocket Internet; ex. partner EastLab business Incubator.com ; ex CEO Groupon UA
Dariya Kolodiy | advisorBeauty salon owner
2014 2015 2016 - ...
Low
Hig
h
Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 ‘17 ‘18 ‘19 ‘...
Found the right team | Raised per-seed fundsBuilt the MVP | Tested it in Ukraine | Found competitive advantage in USA
Did the Product | Shipped it to the first customers
Scale abroad | Customize the productBuild the algorytm
Increase average priceIncrease profit
M&A
Increase profit
Boost the traction | Built a “wizard”Today
Did the research in Ukraine | Found “early-bird” customersR
isk
FUNDRAISINGInvestment ask:300 000 USD - 10% equity
Investment requirements:- local B2B (SMB) market experience- local legal knowledges- international VC network
Advantages:- experienced team- product with traction- fast-growing market- easily scalable product
- business verticals (retail, fitness, yoga, medicine..) - other countries
www.mittenpay.com
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