mining for untapped markets with social media; bizbuzz session 2011

presents

presented by

Mining for Untapped Markets With Social Media

Kevin RoweSenior Internet Marketing Specialist

Site-Seeker, Inc. 2011

“ ”Passive mining

Message Design

The Golden Circle

Why

HowWhat

Message Design

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Top level elements

Who

Tim Ferris: @tferriss

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Tim Ferris: @tferriss

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Princeton graduate

Guru of self-teaching

Tango

Chinese kick boxing

Started BrainQUICKEN

Tim Ferris: @tferriss

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Greatest self-promoter of all time

–Wired magazine“ ”

Most innovative business people of 2007

–Fast Company“ ”

Tim Ferris: @tferriss

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Tim Ferris: @tferriss

Engineering a “Muse” – Volume 4: Case Studies of Successful Cash-Flow Businesses

8 Steps to Getting What You Want… Without Formal Credentials

How to Bulletproof (or Unf*%k) Your Mac

Looking to the Dietary Gods: Eating Well According to the Ancients

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Tim Ferris: @tferriss

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Tim Ferris: @tferriss

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Seth Godin: @ThisIsSethsBlog

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Seth Godin: @ThisIsSethsBlog

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“America’s Greatest Marketer” – American Way Magazine

Founder of dozens of companies, many have failed

Worked as VP of Marketing at Yahoo

MBA from Stanford

“ultimate entrepreneur for the information age”

– Business Week

Seth Godin: @ThisIsSethsBlog

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Seth Godin: @ThisIsSethsBlog

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Seth Godin: @ThisIsSethsBlog

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Booz & Company: @stratandbiz

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Booz & Company: @stratandbiz

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“one of the most prestigious management consulting firms in the world”

- Vault.com

75 of the worlds largest 100 companies are Booz&co. clients

Coined terms like “supply chain,” “supply chain management,” and the “PERT chart”

Editor-in-Chief, Joel Kurtzman coined the phrase “thought leader”

Booz & Company: @stratandbiz

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Booz & Company: @stratandbiz

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Booz & Company: @stratandbiz

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Booz & Company: @stratandbiz

Who

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Booz & Company: @stratandbiz

Who

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Over 100,000 readers, including senior

executives at Fortune 1000 corporations

in a wide range of industries

Be Amazing