mining for untapped markets with social media; bizbuzz session 2011
TRANSCRIPT
presents
presented by
Mining for Untapped Markets With Social Media
Kevin RoweSenior Internet Marketing Specialist
Site-Seeker, Inc. 2011
“ ”Passive mining
Message Design
The Golden Circle
Why
HowWhat
Message Design
Verbals
Avenue
Evaluate
Top level elements
Who
Tim Ferris: @tferriss
Verbals
Avenue
Evaluate
Who
Tim Ferris: @tferriss
Who
Verbals
Avenue
Evaluate
Princeton graduate
Guru of self-teaching
Tango
Chinese kick boxing
Started BrainQUICKEN
Tim Ferris: @tferriss
Who
Verbals
Avenue
Evaluate
Greatest self-promoter of all time
–Wired magazine“ ”
Most innovative business people of 2007
–Fast Company“ ”
Tim Ferris: @tferriss
Who
Verbals
Avenue
Evaluate
Tim Ferris: @tferriss
Engineering a “Muse” – Volume 4: Case Studies of Successful Cash-Flow Businesses
8 Steps to Getting What You Want… Without Formal Credentials
How to Bulletproof (or Unf*%k) Your Mac
Looking to the Dietary Gods: Eating Well According to the Ancients
Who
Verbals
Avenue
Evaluate
Tim Ferris: @tferriss
Who
Verbals
Avenue
Evaluate
Tim Ferris: @tferriss
Who
Verbals
Avenue
Evaluate
Seth Godin: @ThisIsSethsBlog
Who
Verbals
Avenue
Evaluate
Seth Godin: @ThisIsSethsBlog
Who
Verbals
Avenue
Evaluate
“America’s Greatest Marketer” – American Way Magazine
Founder of dozens of companies, many have failed
Worked as VP of Marketing at Yahoo
MBA from Stanford
“ultimate entrepreneur for the information age”
– Business Week
Seth Godin: @ThisIsSethsBlog
Who
Verbals
Avenue
Evaluate
Seth Godin: @ThisIsSethsBlog
Who
Verbals
Avenue
Evaluate
Seth Godin: @ThisIsSethsBlog
Who
Verbals
Avenue
Evaluate
Booz & Company: @stratandbiz
Who
Verbals
Avenue
Evaluate
Booz & Company: @stratandbiz
Who
Verbals
Avenue
Evaluate
“one of the most prestigious management consulting firms in the world”
- Vault.com
75 of the worlds largest 100 companies are Booz&co. clients
Coined terms like “supply chain,” “supply chain management,” and the “PERT chart”
Editor-in-Chief, Joel Kurtzman coined the phrase “thought leader”
Booz & Company: @stratandbiz
Who
Verbals
Avenue
Evaluate
Booz & Company: @stratandbiz
Who
Verbals
Avenue
Evaluate
Booz & Company: @stratandbiz
Who
Verbals
Avenue
Evaluate
Booz & Company: @stratandbiz
Who
Verbals
Avenue
Evaluate
Booz & Company: @stratandbiz
Who
Verbals
Avenue
Evaluate
Over 100,000 readers, including senior
executives at Fortune 1000 corporations
in a wide range of industries
Be Amazing