minedshare 12 10 08: trans-media trends

Opus Creative

Minedshare 12.10.08

keith.gerr@opuscreative.com

• Trends in trans-media

The eCONOMY: The overall marketing pie will shrink, but interactive media appears to benefit from a spending shift

The eCONOMY

The eCONOMY

Source: Economist Global CMO report

CMOs wanna get real with their audience, but don’t seem to think the web can replace paid media

Black Friday and Cyber Monday

“Consumers continue to view the online channel's principal value proposition as convenience, more than price, allowing retailers the opportunity to differentiate on service and selection.“

Ken Cassar, VP of industry insights, Nielsen Online

NY Times

Source: signal vs noise

“a new take on car design, materials, and flexibility. The GINA replaces the traditional metal/plastic skin with a textile fabric skin that’s pulled taut around a frame of metal and carbon fiber

wires. Even the shape of the car can change.”

BMW GINA

See: http://www.youtube.com/watch?v=kTYiEkQYhWY

Baby sleeping bag from coolhunters.net

Taka-Tuka-Land Kindergarten – Berlin

Design by Baupiloten

Source: coolhunter.net

Drip Bike 4 Sick Kids

Design team, Jetske Verdonk

Designs by Carve.nl

PLAYGROUNDS

Buccella Wines

Storytlr.com: Creates a lifestream

out of your 2.0 artifacts

stream live video from your cell phone

Mo’bility

“Loopt users can opt in to create a customized public profile and browse profiles of others near their physical space. If they want to engage a fellow Loopt-er they see on the map near them, they can anonymously email that person, kind of like posting a Craigslist Missed Connection in real time.” Trendcentral

Mo’bility

SnapTellExplorer: “snap a

picture of the cover of any Book, DVD, CD or Video game and within seconds see a rating, description and links to Wikipedia, IMDb, Barnes & Noble, Google and more.”

Free iphone app

Mo’bility

Mo’bility

Screen grab from MobileStorm webinar narrated by CEO Jared Reitzen (hope you don’t mind ☺)

Mo’bility

Screen grab from MobileStorm webinar narrated by CEO Jared Reitzen (hope you don’t mind ☺)

Mo’bilityScreen grab from MobileStorm webinar narrated by CEO Jared Reitzen (hope you don’t mind ☺)

By using ultra-fine polymer fibers, military researchers have been able to regrowdamaged or missing organs and limbs.

Nanoscafoldingregrows limbs, organs

Source: TechCrunch

One example given by John Parmentola , a director of research and lab management, involved a man who lost the entire tip of his finger while starting up a model airplane.

“That has been completely regrown . . . the nail, the bone, the tissue,” he said.

Gaia Online, a youth world with seven million monthly visitors, sells more than $1 million a month of virtual goods and expects a record month in December, said its chief executive, Craig Sherman. NY Times

Email, News and Paying the man are tops for online U.S. Adult behavior

Corbis

“Tradional adult brands need to adopt a more youthful tone to avoid being seen as irrelevant” Viacom Brand Solutions International

Sampling Salons: Subscription-based sampling as market research

Methodology For a two-week period, we measured viewed-seconds for a sample of 188,055 videos, totaling 22,724,606 streams, on six top video sites (due to partnership limitations, we cannot disclose which sites). Limitations of this approach include the fact that we are only studying short-form content (full television episodes being streamed on sites like Hulu were not included), and that, because our code is not yet in their player, YouTube was not included (although many of the videos in the sample mirror identical videos on YouTube).

How Much of a Typical Video Online Is Actually Watched? Most videos steadily lose viewers once "play" is clicked, with an average 10.39% of viewers clicking away after ten seconds and

53.56% leaving after one minute. Tubemogul

Collective intelligence: “Reality Mining”

“Privacy may turn out to have become an anomaly.” Thomas W. Malone, Director

MIT Center for Collective Intelligence

Did he really just say that?

"If the BBC doesn't want the cynicism to grow, it should be a bit more careful about blurring the boundary between twittering and serious reporting." Tom

Sutcliffe of The Independent commenting on the BBC’s broadcast of unsubstantiated tweets during the Mumbiaterrorist attack Marketing VOX

The study by Bradley University, which began in 2005 and is still being analyzed, was conducted using anonymous questionnaires collected from 14,000 people in 48 countries.

Sociosexuality

“Historically we have repressed women’s short-term mating and there are all sorts of double standards out there where men’s short-term mating was sort of acceptable but women’s wasn’t,”

David Schmitt, Professor of Psychology, Bradley University

Be a partici-being

blog.opuscreative.com Keith.gerr@opuscreative.com