mindshare - 13 may 2011
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The objective of the brand campaign is to encourage the Mazda audience to visit mazdaiestories to view and discover real story videos about how Mazda has borrowed from Japanese history and culture to think differently achieve excellence and to lsquoChallenge Convention To Make Things Betterrsquo to build better cars
From a media point of view we were seeking out media channels that delivered on the brief ldquoDefy Conventionsrdquo While the creative produced was excellent we required a media solution that expressed lsquoDefy Conventionsrsquo as much as the creative
Metro Herald was chosen as the ideal partner as their audience profile was in line with Mazdarsquos target audience Metro Herald are increasingly looking at ways to bridge the gap between print and digital through smart phone technology therefore to defy conventions through a media channel Metro Herald were the ideal fit and Augmented Reality technology a print first in the Irish market employed to lead the campaign To engage with the audience further a competition to win a new Mazda2 on Facebook is being promoted in Metro Herald and through the AR microsite
The campaign kicked off in Metro Herald on the 3rd May announcing that something exciting was launching on May 11th (the competition and AR) As the countdown went on each readers were encouraged to familiarise themselves with AR app Junaio and how to use it A Mazda demo of a 3D Mazda car model was in the paper each day so users could familiarise themselves with using AR Metro Herald Mazda and Mindshare teamed up AR experts Motive NYC who had the idea to create the existing Mazda website into an 3D AR microsite - a world first
On May 11th after a 6 day countdown a Mazda edition of Metro Herald was produced (quarter fold with the paper being dominated by Mazda creative adverts enhanced by the Metro Herald creative team) This edition of the paper launched the AR microsite where readers could view each video and the questions to enter the competition
Read the full article and check out the extensive global coverage here
This week
The latest insights and analysis of search
twittercomMindshareIRL
blogmindshareie
13th May 2011
youtubecomMindshareIRL
Augmenting Consumersrsquo Reality with Mazdaby Hilary Tracey
The blog A Global First Mazdarsquos new campaign
Media Agency of the Year 2011
from the blog
Mind over Chatter Buzz Tracking
by Andy Pierce
Read more
How to Get Ahead in Advertising
by Rachel Ray
Read more
blogmindshareie
Jedward fans
kelly brook
roger hargreaves
seve ballesteros
super injunction twitter
mothers day
eurovision
eurovision 2011
oxegen
euromillions
chelsea 70
140
200
200
250
400
4000
4000
4000
4000
INSIGHTS amp ANALYSISGOOGLE TRENDS
6TH MAY 2011
Rising Searches (last 7 days)
4th - 11th May rsquo11
Search TrendsThis week we have been googling the sad news the actress and model Kelly Brook lost her child 5 months into her pregnancy The story has received a lot of interest and is one of a succession of celebrity pregnancy issues It follows the still births of Amanda Holdenrsquos baby at 7 months in February and Lily Allenrsquos at 6 months in November Perhaps the events will at least help further lift the taboo amongst women about talking about such issues
Roger Hargreaves (of Mr Men fame) was top of Google Searches The death of golfing legend Seve Ballesteros caused his name to appear in the searches too Many Irish sons were confused by the US lsquoMothers Dayrsquo as there was a 400 increase in searches for this term
In entertainment wersquove been googling the Eurovision (of course) and the Oxegen - line up for which is now available here Oxegen is in association with our clients Heineken Music
Top rising programmes in entertainment to have been googled were The Eurovision The Apprentice Criminal Minds The X Factor and Family Guy
Mindshare analyses the search volume within Ireland to establish patterns and trends of information people are searching for over certain time periods
Rising Image Searches (last 7 days)
12th April - 11th May 2011
pippa middleton
funny
Seve BallesterosOxegen
bin laden
osama dead
Rising searches are based on the increase in volume from a base volume seven days ago When lsquoBreakoutrsquo is recorded the base figure was too low to record them
kate middleton facebook
Breakout
Eurovision
osama bin ladenbin laden dead
ireland
Breakout
Breakout
Breakout
Rising News Searches (last 30 days)
12th April - 11th May 2011
wedding
bin laden
tom humphries
royal weddingpsn kate
bin laden deadplaystation
playstationkate middleton
Mindshare - never missing a trend
If the Eurovision semi-finals proved anything last night it is that twins are
so hot right now Theyrsquore right up there with top knots Zumba classes
and Justin Beiberrsquos latest haircut In honour of Jedwardrsquos success in
Europe Jack Rhona Emma Eoghan SallyAnn and Gemma all twinned
up for the occasion
lottery1
donedeal2
rte player3
translate
4 tesco
5
done deal
6 bbc
7 twitter
8 bbc sport
9
apple10
Top Ten of All Searches in last 12 Months
Rising Entertainment
last 7 days vs previous 7 days
jedward
+450
The Google Trends report is published weekly by Mindshare Dublin based on search volumes according
to Google Insights The data is owned and curated by Google but available for public access
For more information contact Finian Murphy (finianmurphymindshareworldcom) or +353 1 415 0300
eurovision 2011
+300
kelly brook
Breakout
ebay
donedeal
argos
shoes
dresses
boots
next
river island
debenhams
ticketmaster
Top Ten Shopping Searches in 12 Months
eurovision
+300
apprentice
+140
cheryl cole
+160
beyonce
+90
family guy
+100
+170
+120
+130
+60
+80
+80
+60
+60
+70
+70
criminal minds
+130
x factor
+130
PampG
Unilever
Coca Cola
Reckitt B
enckise
rEirco
m
Vodafone
Masterfo
odsDiageo
Glaxosmithk
line
Nintendo
423435436472544580614747
11021108
HW + CH (Multichannel TVRs)
Top Rated Programmes
Adults 15-34 (Multichannel TVRs)
Top TV Advertisers 25th April - 1st May
Vodafone
Budweiser
O2 Bil Pay
McDonalds
UPC
Permanen
t tsb
Forfocus
Sky Atlantic
HD
Bord Bia - Chic
ken
Cost Plus
Sofas
228228234269285292302336436
544
The TV report is published weekly by Mindshare Dublin based on TV ratings from Nielsen data
For more information contact Jill Robinson (jillrobinsonmindshareworldcom) or +353 1 415 0300
Desperate Housewives
Fair city
Coronation Street
Bride Wars
The Late Late
Eastenders
RTE News
The Consumer Show
Champions League live
UEFA Championship 6772727476777782
95132
Off the Rails is available for sponsorship from 1st July 2011
Desperate Housewives
Fair city
RTE News
The Late Late
Eastenders
Coronation Street
The Consumer Show
Bride wars
Saturday Night Show
Roomers 120127133136141
159160160169
232
The EurovisionThe Apprentice
Sponsorship Availability
Live coverage of the Eurovision song contest final will
be on RTE2 at 8PM on Saturday
Munster V Ospreys in Magners League is on the
same day with RTE covering it at 6PM
Bring Back Bosco started on TV3 at 9PM on Monday
Kitchen Hero is a cook show for beginners and
presented by Donal Skehan It will begin on RTE1 at
830PM
Queen Elizabeth in Ireland will be on RTE on
Wednesday at 730PM
Top TV Brands 25th April - 1st May
TV News
kelly brook
roger hargreaves
seve ballesteros
super injunction twitter
mothers day
eurovision
eurovision 2011
oxegen
euromillions
chelsea 70
140
200
200
250
400
4000
4000
4000
4000
INSIGHTS amp ANALYSISGOOGLE TRENDS
6TH MAY 2011
Rising Searches (last 7 days)
4th - 11th May rsquo11
Search TrendsThis week we have been googling the sad news the actress and model Kelly Brook lost her child 5 months into her pregnancy The story has received a lot of interest and is one of a succession of celebrity pregnancy issues It follows the still births of Amanda Holdenrsquos baby at 7 months in February and Lily Allenrsquos at 6 months in November Perhaps the events will at least help further lift the taboo amongst women about talking about such issues
Roger Hargreaves (of Mr Men fame) was top of Google Searches The death of golfing legend Seve Ballesteros caused his name to appear in the searches too Many Irish sons were confused by the US lsquoMothers Dayrsquo as there was a 400 increase in searches for this term
In entertainment wersquove been googling the Eurovision (of course) and the Oxegen - line up for which is now available here Oxegen is in association with our clients Heineken Music
Top rising programmes in entertainment to have been googled were The Eurovision The Apprentice Criminal Minds The X Factor and Family Guy
Mindshare analyses the search volume within Ireland to establish patterns and trends of information people are searching for over certain time periods
Rising Image Searches (last 7 days)
12th April - 11th May 2011
pippa middleton
funny
Seve BallesterosOxegen
bin laden
osama dead
Rising searches are based on the increase in volume from a base volume seven days ago When lsquoBreakoutrsquo is recorded the base figure was too low to record them
kate middleton facebook
Breakout
Eurovision
osama bin ladenbin laden dead
ireland
Breakout
Breakout
Breakout
Rising News Searches (last 30 days)
12th April - 11th May 2011
wedding
bin laden
tom humphries
royal weddingpsn kate
bin laden deadplaystation
playstationkate middleton
Mindshare - never missing a trend
If the Eurovision semi-finals proved anything last night it is that twins are
so hot right now Theyrsquore right up there with top knots Zumba classes
and Justin Beiberrsquos latest haircut In honour of Jedwardrsquos success in
Europe Jack Rhona Emma Eoghan SallyAnn and Gemma all twinned
up for the occasion
lottery1
donedeal2
rte player3
translate
4 tesco
5
done deal
6 bbc
7 twitter
8 bbc sport
9
apple10
Top Ten of All Searches in last 12 Months
Rising Entertainment
last 7 days vs previous 7 days
jedward
+450
The Google Trends report is published weekly by Mindshare Dublin based on search volumes according
to Google Insights The data is owned and curated by Google but available for public access
For more information contact Finian Murphy (finianmurphymindshareworldcom) or +353 1 415 0300
eurovision 2011
+300
kelly brook
Breakout
ebay
donedeal
argos
shoes
dresses
boots
next
river island
debenhams
ticketmaster
Top Ten Shopping Searches in 12 Months
eurovision
+300
apprentice
+140
cheryl cole
+160
beyonce
+90
family guy
+100
+170
+120
+130
+60
+80
+80
+60
+60
+70
+70
criminal minds
+130
x factor
+130
PampG
Unilever
Coca Cola
Reckitt B
enckise
rEirco
m
Vodafone
Masterfo
odsDiageo
Glaxosmithk
line
Nintendo
423435436472544580614747
11021108
HW + CH (Multichannel TVRs)
Top Rated Programmes
Adults 15-34 (Multichannel TVRs)
Top TV Advertisers 25th April - 1st May
Vodafone
Budweiser
O2 Bil Pay
McDonalds
UPC
Permanen
t tsb
Forfocus
Sky Atlantic
HD
Bord Bia - Chic
ken
Cost Plus
Sofas
228228234269285292302336436
544
The TV report is published weekly by Mindshare Dublin based on TV ratings from Nielsen data
For more information contact Jill Robinson (jillrobinsonmindshareworldcom) or +353 1 415 0300
Desperate Housewives
Fair city
Coronation Street
Bride Wars
The Late Late
Eastenders
RTE News
The Consumer Show
Champions League live
UEFA Championship 6772727476777782
95132
Off the Rails is available for sponsorship from 1st July 2011
Desperate Housewives
Fair city
RTE News
The Late Late
Eastenders
Coronation Street
The Consumer Show
Bride wars
Saturday Night Show
Roomers 120127133136141
159160160169
232
The EurovisionThe Apprentice
Sponsorship Availability
Live coverage of the Eurovision song contest final will
be on RTE2 at 8PM on Saturday
Munster V Ospreys in Magners League is on the
same day with RTE covering it at 6PM
Bring Back Bosco started on TV3 at 9PM on Monday
Kitchen Hero is a cook show for beginners and
presented by Donal Skehan It will begin on RTE1 at
830PM
Queen Elizabeth in Ireland will be on RTE on
Wednesday at 730PM
Top TV Brands 25th April - 1st May
TV News
Mindshare - never missing a trend
If the Eurovision semi-finals proved anything last night it is that twins are
so hot right now Theyrsquore right up there with top knots Zumba classes
and Justin Beiberrsquos latest haircut In honour of Jedwardrsquos success in
Europe Jack Rhona Emma Eoghan SallyAnn and Gemma all twinned
up for the occasion
lottery1
donedeal2
rte player3
translate
4 tesco
5
done deal
6 bbc
7 twitter
8 bbc sport
9
apple10
Top Ten of All Searches in last 12 Months
Rising Entertainment
last 7 days vs previous 7 days
jedward
+450
The Google Trends report is published weekly by Mindshare Dublin based on search volumes according
to Google Insights The data is owned and curated by Google but available for public access
For more information contact Finian Murphy (finianmurphymindshareworldcom) or +353 1 415 0300
eurovision 2011
+300
kelly brook
Breakout
ebay
donedeal
argos
shoes
dresses
boots
next
river island
debenhams
ticketmaster
Top Ten Shopping Searches in 12 Months
eurovision
+300
apprentice
+140
cheryl cole
+160
beyonce
+90
family guy
+100
+170
+120
+130
+60
+80
+80
+60
+60
+70
+70
criminal minds
+130
x factor
+130
PampG
Unilever
Coca Cola
Reckitt B
enckise
rEirco
m
Vodafone
Masterfo
odsDiageo
Glaxosmithk
line
Nintendo
423435436472544580614747
11021108
HW + CH (Multichannel TVRs)
Top Rated Programmes
Adults 15-34 (Multichannel TVRs)
Top TV Advertisers 25th April - 1st May
Vodafone
Budweiser
O2 Bil Pay
McDonalds
UPC
Permanen
t tsb
Forfocus
Sky Atlantic
HD
Bord Bia - Chic
ken
Cost Plus
Sofas
228228234269285292302336436
544
The TV report is published weekly by Mindshare Dublin based on TV ratings from Nielsen data
For more information contact Jill Robinson (jillrobinsonmindshareworldcom) or +353 1 415 0300
Desperate Housewives
Fair city
Coronation Street
Bride Wars
The Late Late
Eastenders
RTE News
The Consumer Show
Champions League live
UEFA Championship 6772727476777782
95132
Off the Rails is available for sponsorship from 1st July 2011
Desperate Housewives
Fair city
RTE News
The Late Late
Eastenders
Coronation Street
The Consumer Show
Bride wars
Saturday Night Show
Roomers 120127133136141
159160160169
232
The EurovisionThe Apprentice
Sponsorship Availability
Live coverage of the Eurovision song contest final will
be on RTE2 at 8PM on Saturday
Munster V Ospreys in Magners League is on the
same day with RTE covering it at 6PM
Bring Back Bosco started on TV3 at 9PM on Monday
Kitchen Hero is a cook show for beginners and
presented by Donal Skehan It will begin on RTE1 at
830PM
Queen Elizabeth in Ireland will be on RTE on
Wednesday at 730PM
Top TV Brands 25th April - 1st May
TV News
PampG
Unilever
Coca Cola
Reckitt B
enckise
rEirco
m
Vodafone
Masterfo
odsDiageo
Glaxosmithk
line
Nintendo
423435436472544580614747
11021108
HW + CH (Multichannel TVRs)
Top Rated Programmes
Adults 15-34 (Multichannel TVRs)
Top TV Advertisers 25th April - 1st May
Vodafone
Budweiser
O2 Bil Pay
McDonalds
UPC
Permanen
t tsb
Forfocus
Sky Atlantic
HD
Bord Bia - Chic
ken
Cost Plus
Sofas
228228234269285292302336436
544
The TV report is published weekly by Mindshare Dublin based on TV ratings from Nielsen data
For more information contact Jill Robinson (jillrobinsonmindshareworldcom) or +353 1 415 0300
Desperate Housewives
Fair city
Coronation Street
Bride Wars
The Late Late
Eastenders
RTE News
The Consumer Show
Champions League live
UEFA Championship 6772727476777782
95132
Off the Rails is available for sponsorship from 1st July 2011
Desperate Housewives
Fair city
RTE News
The Late Late
Eastenders
Coronation Street
The Consumer Show
Bride wars
Saturday Night Show
Roomers 120127133136141
159160160169
232
The EurovisionThe Apprentice
Sponsorship Availability
Live coverage of the Eurovision song contest final will
be on RTE2 at 8PM on Saturday
Munster V Ospreys in Magners League is on the
same day with RTE covering it at 6PM
Bring Back Bosco started on TV3 at 9PM on Monday
Kitchen Hero is a cook show for beginners and
presented by Donal Skehan It will begin on RTE1 at
830PM
Queen Elizabeth in Ireland will be on RTE on
Wednesday at 730PM
Top TV Brands 25th April - 1st May
TV News
top related