milano mobile data at the heart of your marketing

18° MILANO

Mobile data at the heart of your marketing strategy

Mobile data at the heart of your marketing strategy

Establishedin 2014

160+ employees in 5 countries(USA, UK, FR, IT, ES)

SDK integratedin thousands of apps

Access to 400M+ unique profiles worldwide

Working with the top 700 global brands

$20M+ raised

WHO WE ARE

nike.com

ford.com

netflix.com

pinterest.com

amazon.com

nytimes.com

SDK

THOUSANDS OF APPS

400+ M UNIQUE PROFILES

Step 1Ogury has a unique software development kit (SDK).

Step 2Ogury’s SDK is integrated into partner apps.

Step 3 A user downloads an app Ogury is integrated with.

Step 4After an explicit opt-in by the user, Ogury gains full visibility of all websites visited, apps downloaded and app usage on the device.

THIS ALLOWS OGURY TO RUN THE MOST

POWERFULTARGETING IN THE

INDUSTRY.

A UNIQUE TECHNOLOGY

HOW WE WORK

OUR DATA

WHAT YOU SEE

A few minutes per day of mobile data

• Your Apps

• Your Sites

WHAT WE SEE

100% of mobile data

4 hours per day (average time spent

in-app and mobile browsing)*

100% Opt-in

• All Apps

• All Sites

WHAT WE SEENo laborious tagging deployment, data is

already in-house.

No one can offer more mobile insights with

this level of granularity.

No cookies, just true data, real analytics.USER JOURNEY

*eMarketer, How Mobile Apps Stack Up Against Mobile Browsers, 2016

Your Apps

Your Websites

App

App

App

App

App

App

App

Website

Website

Website

Website

Website

Website

Website

Website

App

App

App

App

App

WHAT YOU SEE

GDPR COMPLIANT BY DESIGN

GENERAL DATA PROTECTION

REGULATION

FOR THE EU, FROM 25 MAY 2018

OGURY IS GDPR

COMPLIANT BY DESIGN

AND CONSIDERABLY MORE ADVANCED

THAN TYPICAL INDUSTRY PRACTICE

Asks for clear consent from users prior

to collecting any kind of data

Lets the user opt out

of data collection

AUDIENCE ENGAGEMENT

HUMAN INTELLIGENCE

Conditions

Site

App

Algorithm (Lituus)

learns from your

qualified traffic

(No bouncer or a list

of AAID)

Apps

Websites

autoblog.it

automobile.it

Alvolante.it

Subito.it

allaguida.it

quattroruote.it

panorama-auto.it

autoscout24.it

autosupermarket.it

Users who downloaded or used

AutoScout24

automobile.it

Quattroruote

AutoUncle

PriceGuru

Geo/device

IT Tablet

Mobile

what their discriminant

and similar criteria are

(App poss/ app usage/

website visits)

CASE STUDY – FORD FRANCE

RecommendationFormat

Redirection Bookmark

BRIEF

TARGET

RESULTS

Owners of B-segment small cars, and those who have shown an intention to buy a car in that category.

Ford commissioned Ogury to run a targeted mobile advertising campaign in France, for a pre-launch campaign promoting the new Ford Fiesta.

The campaign was markedly significant for Ogury, as it was the first time the machine learning offering was put to use.

+0.85 on CTR

-3.74 on Bounce Rate+4.75 on Landing Rate

Comparison beginning of campaign (manual targeting) vs. end of campaign (machine learning):

AUTO STUDYItaly – Q4 2017

SCOPE – STUDY SAMPLE

In Italy

Between 2017/10/01 and 2017/12/31

Car Manufacturers apps

Car Manufacturers websites

252,961 users

UNIQUE VISITORS AND SESSIONS PER COMPETITOR

VISITS OVERLAP, EXCLUSIVE AND SHARED AUDIENCES

INSTALLED APPS

APP ACTIVITY PROFILES

MOST AND LESS REPRESENTATIVE APP CATEGORIES

THANK YOU!

Francesca LerarioManaging Director – Italy

francesca.lerario@ogury.com+39 (0) 02 84 161 356

Christophe BizeVP Data & Mobile Analytics

christophe.bize@ogury.com+33 (0) 6 82 51 98 07