milano mobile data at the heart of your marketing
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18° MILANO
Mobile data at the heart of your marketing strategy
Mobile data at the heart of your marketing strategy
Establishedin 2014
160+ employees in 5 countries(USA, UK, FR, IT, ES)
SDK integratedin thousands of apps
Access to 400M+ unique profiles worldwide
Working with the top 700 global brands
$20M+ raised
WHO WE ARE
nike.com
ford.com
netflix.com
pinterest.com
amazon.com
nytimes.com
SDK
THOUSANDS OF APPS
400+ M UNIQUE PROFILES
Step 1Ogury has a unique software development kit (SDK).
Step 2Ogury’s SDK is integrated into partner apps.
Step 3 A user downloads an app Ogury is integrated with.
Step 4After an explicit opt-in by the user, Ogury gains full visibility of all websites visited, apps downloaded and app usage on the device.
THIS ALLOWS OGURY TO RUN THE MOST
POWERFULTARGETING IN THE
INDUSTRY.
A UNIQUE TECHNOLOGY
HOW WE WORK
OUR DATA
WHAT YOU SEE
A few minutes per day of mobile data
• Your Apps
• Your Sites
WHAT WE SEE
100% of mobile data
4 hours per day (average time spent
in-app and mobile browsing)*
100% Opt-in
• All Apps
• All Sites
WHAT WE SEENo laborious tagging deployment, data is
already in-house.
No one can offer more mobile insights with
this level of granularity.
No cookies, just true data, real analytics.USER JOURNEY
*eMarketer, How Mobile Apps Stack Up Against Mobile Browsers, 2016
Your Apps
Your Websites
App
App
App
App
App
App
App
Website
Website
Website
Website
Website
Website
Website
Website
App
App
App
App
App
WHAT YOU SEE
GDPR COMPLIANT BY DESIGN
GENERAL DATA PROTECTION
REGULATION
FOR THE EU, FROM 25 MAY 2018
OGURY IS GDPR
COMPLIANT BY DESIGN
AND CONSIDERABLY MORE ADVANCED
THAN TYPICAL INDUSTRY PRACTICE
Asks for clear consent from users prior
to collecting any kind of data
Lets the user opt out
of data collection
AUDIENCE ENGAGEMENT
HUMAN INTELLIGENCE
Conditions
Site
App
Algorithm (Lituus)
learns from your
qualified traffic
(No bouncer or a list
of AAID)
Apps
Websites
autoblog.it
automobile.it
Alvolante.it
Subito.it
allaguida.it
quattroruote.it
panorama-auto.it
autoscout24.it
autosupermarket.it
Users who downloaded or used
AutoScout24
automobile.it
Quattroruote
AutoUncle
PriceGuru
Geo/device
IT Tablet
Mobile
what their discriminant
and similar criteria are
(App poss/ app usage/
website visits)
CASE STUDY – FORD FRANCE
RecommendationFormat
Redirection Bookmark
BRIEF
TARGET
RESULTS
Owners of B-segment small cars, and those who have shown an intention to buy a car in that category.
Ford commissioned Ogury to run a targeted mobile advertising campaign in France, for a pre-launch campaign promoting the new Ford Fiesta.
The campaign was markedly significant for Ogury, as it was the first time the machine learning offering was put to use.
+0.85 on CTR
-3.74 on Bounce Rate+4.75 on Landing Rate
Comparison beginning of campaign (manual targeting) vs. end of campaign (machine learning):
AUTO STUDYItaly – Q4 2017
SCOPE – STUDY SAMPLE
In Italy
Between 2017/10/01 and 2017/12/31
Car Manufacturers apps
Car Manufacturers websites
252,961 users
UNIQUE VISITORS AND SESSIONS PER COMPETITOR
VISITS OVERLAP, EXCLUSIVE AND SHARED AUDIENCES
INSTALLED APPS
APP ACTIVITY PROFILES
MOST AND LESS REPRESENTATIVE APP CATEGORIES
THANK YOU!
Francesca LerarioManaging Director – Italy
[email protected]+39 (0) 02 84 161 356
Christophe BizeVP Data & Mobile Analytics
[email protected]+33 (0) 6 82 51 98 07