mighty cricket...food trends: growth in plant proteins 69% of americans trying to incorporate more...

Sustainable protein to feed the world#SmallButMighty

MIGHTYCRICKET

Meet the Executive Team: Meet the Executive Team: Sarah M. Schlafly, CEO & Cofounder✓ Former digital marketer for national food

manufacturer✓ Former chef and culinary entrepreneur✓ BS in Accounting: Truman State University

Adam R. Kronk, COO & Cofounder✓ Biotech startup fund manager✓ Former cell and molecular biology researcher✓MBA: Washington University in St. Louis

Meet Our Advisors:

Jane VancilCEO of IncentiLock,EIR at Information Technology Entrepreneur Network

Pradip DasPresident of The Exponential Group,Former Research Director at Monsanto

Harry AraderDirector of Entrepreneur Development at BioSTL

Dr. Parisa FallahiPh.D. in Biosystems Engineering, Masters in Food Industry Engineering

The Search for Healthy & Sustainable

Protein

The familiar heartiness of oatmeal supplemented with amazingly nutritious and protein rich cricket flour

Edible Insects: A Highly Sustainable Protein Source

PER 1 LB

Source: Food and Agriculture Organization of the United Nations

The familiar heartiness of oatmeal supplemented with amazingly nutritious and protein rich cricket flour

Insect vs Plant Protein

WaterNuts are

water-intensive. It takes 1.1 gallons of water to grow just

ONE almond!

FeedInsects do not require

pesticides and oil-based fertilizers. They can be fed

agricultural byproducts, reducing waste.

LandCrops like soybean require significant amounts of land,

resulting in deforestation.

The ProductsNutritionally-dense breakfast foods packaged in biodegradable materials.

➢ High in protein➢ Low in sugar➢ Soy, dairy, egg, and

nut-free➢ No artificial flavors or

preservatives➢ 8 SKUs

○ Oatmeal - $2.99-$6.99

○ Waffle & Pancake Mix - $6.99

○ Protein Powder - $11.99-$32.99

Mighty Cricket Powder Compared by Weight:

More PROTEIN than BEEF

Less SATURATED FAT than SALMON

More IRON than SPINACH

More VITAMIN B12 than EGG YOLKS

As much CALCIUM as MILK

May serve as a PREBIOTIC

Protein Consumption Trends in the U.S.

Food Trends: Growth in Plant Proteins

69%of Americans

trying to incorporate more plant proteins into

their diets

30%total sales growth

in meat alternatives

during 2017 & 2018

69%CAGR in number of plant-based food products

from 2013-2017

52%of Americans

increasing plant-based food

and beverage consumption in

2017 & 2018

Source: DuPont & Nielsen

Food Trends: Top reasons from those wanting to consume more plant-based foods

Source: Nielsen

Food Trends: Rise of Sustainable Food Brands

Sustainable Product Sales in U.S.($ in Billions)

Source: Nielsen

Case Study: Beyond Meat Outsells Beef in Some Stores5, 6, 7

Key Insights:● Gained footing in vegetarian communities● Looks and “bleeds” like beef● Went mainstream when landed in grocery

store beef case in 2016

Company Status:● Received investment by Tyson Ventures● Served at TGI Fridays and A&W Canada● Reported $56.4M revenue for first 9

months of 2018● Filed for IPO Nov 2018

Source: CNBC, Plant-Based News

The Next Generation of Proteins

The Opportunity: What 2 billion people have already discovered ...

Market Size and Growth Analysis

Source: Meticulous Research

U.S. Consumer Research (N=260)

Willingness to Try Insect ProteinFrequency of Consuming Protein-Based Snacks

Source: Radicle Market Research

Product Positioning

Hig

h S

ug

ar

High Protein

Low Protein

Low

Su

gar

The familiar heartiness of oatmeal supplemented with amazingly nutritious and protein rich cricket flour

CompetitiveAdvantage

➢ First-to-market in cereal category

➢ Sustainable branding➢ Founder’s digital

marketing expertise➢ Naturally “viral”

FOX2

Go-to-Market Strategy

Thank YouCricketCereal.com