mighty cricket...food trends: growth in plant proteins 69% of americans trying to incorporate more...
TRANSCRIPT
Sustainable protein to feed the world#SmallButMighty
MIGHTYCRICKET
Meet the Executive Team: Meet the Executive Team: Sarah M. Schlafly, CEO & Cofounder✓ Former digital marketer for national food
manufacturer✓ Former chef and culinary entrepreneur✓ BS in Accounting: Truman State University
Adam R. Kronk, COO & Cofounder✓ Biotech startup fund manager✓ Former cell and molecular biology researcher✓MBA: Washington University in St. Louis
Meet Our Advisors:
Jane VancilCEO of IncentiLock,EIR at Information Technology Entrepreneur Network
Pradip DasPresident of The Exponential Group,Former Research Director at Monsanto
Harry AraderDirector of Entrepreneur Development at BioSTL
Dr. Parisa FallahiPh.D. in Biosystems Engineering, Masters in Food Industry Engineering
The Search for Healthy & Sustainable
Protein
The familiar heartiness of oatmeal supplemented with amazingly nutritious and protein rich cricket flour
Edible Insects: A Highly Sustainable Protein Source
PER 1 LB
Source: Food and Agriculture Organization of the United Nations
The familiar heartiness of oatmeal supplemented with amazingly nutritious and protein rich cricket flour
Insect vs Plant Protein
WaterNuts are
water-intensive. It takes 1.1 gallons of water to grow just
ONE almond!
FeedInsects do not require
pesticides and oil-based fertilizers. They can be fed
agricultural byproducts, reducing waste.
LandCrops like soybean require significant amounts of land,
resulting in deforestation.
The ProductsNutritionally-dense breakfast foods packaged in biodegradable materials.
➢ High in protein➢ Low in sugar➢ Soy, dairy, egg, and
nut-free➢ No artificial flavors or
preservatives➢ 8 SKUs
○ Oatmeal - $2.99-$6.99
○ Waffle & Pancake Mix - $6.99
○ Protein Powder - $11.99-$32.99
Mighty Cricket Powder Compared by Weight:
More PROTEIN than BEEF
Less SATURATED FAT than SALMON
More IRON than SPINACH
More VITAMIN B12 than EGG YOLKS
As much CALCIUM as MILK
May serve as a PREBIOTIC
Protein Consumption Trends in the U.S.
Food Trends: Growth in Plant Proteins
69%of Americans
trying to incorporate more plant proteins into
their diets
30%total sales growth
in meat alternatives
during 2017 & 2018
69%CAGR in number of plant-based food products
from 2013-2017
52%of Americans
increasing plant-based food
and beverage consumption in
2017 & 2018
Source: DuPont & Nielsen
Food Trends: Top reasons from those wanting to consume more plant-based foods
Source: Nielsen
Food Trends: Rise of Sustainable Food Brands
Sustainable Product Sales in U.S.($ in Billions)
Source: Nielsen
Case Study: Beyond Meat Outsells Beef in Some Stores5, 6, 7
Key Insights:● Gained footing in vegetarian communities● Looks and “bleeds” like beef● Went mainstream when landed in grocery
store beef case in 2016
Company Status:● Received investment by Tyson Ventures● Served at TGI Fridays and A&W Canada● Reported $56.4M revenue for first 9
months of 2018● Filed for IPO Nov 2018
Source: CNBC, Plant-Based News
The Next Generation of Proteins
The Opportunity: What 2 billion people have already discovered ...
Market Size and Growth Analysis
Source: Meticulous Research
U.S. Consumer Research (N=260)
Willingness to Try Insect ProteinFrequency of Consuming Protein-Based Snacks
Source: Radicle Market Research
Product Positioning
Hig
h S
ug
ar
High Protein
Low Protein
Low
Su
gar
The familiar heartiness of oatmeal supplemented with amazingly nutritious and protein rich cricket flour
CompetitiveAdvantage
➢ First-to-market in cereal category
➢ Sustainable branding➢ Founder’s digital
marketing expertise➢ Naturally “viral”
FOX2
Go-to-Market Strategy
Thank YouCricketCereal.com