mg100 research tips efall09

MG100 RESEARCH TIPS

• Choosing a topic• Finding sources• Types of sources• Citing sources

Elaine Settergren, Online Librarianesettergren@globeuniversity.eduhttp://www.globeeducationnetwork.com/library/

CHOOSING A TOPIC

Explore

Write down ideas

Start broad

Narrow it down based on what you find

FINDING SOURCES

Research by Topic > Business Research Guide

ABI/Inform Complete

Business Source Premier

Ebooks

More!

TYPES OF SOURCES

Scholarly? Trade? Popular?

Audience

Author

Purpose

Range of credibility

SCHOLARLY

AKA: Scholarly/Academic/ Peer Reviewed

Audience : scholars, students, professionals

Author : scholars

Purpose : research findings

Credibility?

SCHOLARLY

Very credible

Meyers, Y. J. (2010, June). Target marketing and the product: Categorizing products to understand the resulting marketing communication outcome measures. Journal of Management and Marketing Research, 5, 1-8. Retrieved from ABI/INFORM Complete.

TRADE

AKA: Professional

Audience : professionals, students

Author : professionals, often connected with an organization

Purpose : keep professionals up-to-date, “how-to”, practical advice

Credibility?

TRADE

Very credible

Hampp, A. (2010, Sept. 13). Building a market strategy for a song. Advertising Age, 81(32), 30. Retrieved from ABI/INFORM Complete.

POPULAR

Audience : anyone

Author : anyone

Purpose : varies

Credibility?

POPULAR

Credibility varies widely

Walker, R. (2009, Nov. 8). Target Marketing. New York Times Magazine, 18. Retrieved from ProQuest Newsstand.

TYPES OF SOURCES

Scholarly

Trade

Popular

CITING SOURCES

Help!

GEN Library APA Citation Guide:

http://www.globeeducationnetwork.com/library/research-guides/citation/apa/

APA TIPS

In-TextAuthor’s name Year of publicationPage #, para. #,

heading

This will lead the reader to the References at the back of your paper.

ReferencesAuthorDate of publicationTitle Publication data

This will lead the reader to the source.

APA CITATION EXAMPLES

Drumwright, M. & Murphy, P. (2009, Spring). The current state of advertising ethics. Journal of Advertising, 38(1), p. 83-107. Retrieved from Business Source Premier database.

“Many of the traditional ethical issues are essentially the same” (Drumwright & Murphy, 2009, p. 86).

APA CITATION EXAMPLES

Product Placement in the Pews? Microtargeting Meets Megachurches. (2006, November 16). Knowledge@Wharton. Retrieved August 14, 2009 from http://knowledge.wharton.upenn.edu/article.cfm?articleid=1605

“Advertising has begun to seep into churches, and the phenomenon shows no signs of slowing down, say academic, religious and marketing experts” (“Product Placement,” 2006, para. 3).

Questions? Comments?

Contact the Online Librarian:

Elaine Settergren

esettergren@globeuniversity.edu

http://www.globeeducationnetwork.com/library/

THANK YOU!