mg100 research tips efall09
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TRANSCRIPT
MG100 RESEARCH TIPS
• Choosing a topic• Finding sources• Types of sources• Citing sources
Elaine Settergren, Online [email protected]://www.globeeducationnetwork.com/library/
CHOOSING A TOPIC
Explore
Write down ideas
Start broad
Narrow it down based on what you find
FINDING SOURCES
Research by Topic > Business Research Guide
ABI/Inform Complete
Business Source Premier
Ebooks
More!
TYPES OF SOURCES
Scholarly? Trade? Popular?
Audience
Author
Purpose
Range of credibility
SCHOLARLY
AKA: Scholarly/Academic/ Peer Reviewed
Audience : scholars, students, professionals
Author : scholars
Purpose : research findings
Credibility?
SCHOLARLY
Very credible
Meyers, Y. J. (2010, June). Target marketing and the product: Categorizing products to understand the resulting marketing communication outcome measures. Journal of Management and Marketing Research, 5, 1-8. Retrieved from ABI/INFORM Complete.
TRADE
AKA: Professional
Audience : professionals, students
Author : professionals, often connected with an organization
Purpose : keep professionals up-to-date, “how-to”, practical advice
Credibility?
TRADE
Very credible
Hampp, A. (2010, Sept. 13). Building a market strategy for a song. Advertising Age, 81(32), 30. Retrieved from ABI/INFORM Complete.
POPULAR
Audience : anyone
Author : anyone
Purpose : varies
Credibility?
POPULAR
Credibility varies widely
Walker, R. (2009, Nov. 8). Target Marketing. New York Times Magazine, 18. Retrieved from ProQuest Newsstand.
TYPES OF SOURCES
Scholarly
Trade
Popular
CITING SOURCES
Help!
GEN Library APA Citation Guide:
http://www.globeeducationnetwork.com/library/research-guides/citation/apa/
APA TIPS
In-TextAuthor’s name Year of publicationPage #, para. #,
heading
This will lead the reader to the References at the back of your paper.
ReferencesAuthorDate of publicationTitle Publication data
This will lead the reader to the source.
APA CITATION EXAMPLES
Drumwright, M. & Murphy, P. (2009, Spring). The current state of advertising ethics. Journal of Advertising, 38(1), p. 83-107. Retrieved from Business Source Premier database.
“Many of the traditional ethical issues are essentially the same” (Drumwright & Murphy, 2009, p. 86).
APA CITATION EXAMPLES
Product Placement in the Pews? Microtargeting Meets Megachurches. (2006, November 16). Knowledge@Wharton. Retrieved August 14, 2009 from http://knowledge.wharton.upenn.edu/article.cfm?articleid=1605
“Advertising has begun to seep into churches, and the phenomenon shows no signs of slowing down, say academic, religious and marketing experts” (“Product Placement,” 2006, para. 3).
Questions? Comments?
Contact the Online Librarian:
Elaine Settergren
http://www.globeeducationnetwork.com/library/
THANK YOU!