mexico media on barter

1www.ormita.com

Media in MexicoAvailable on Barter

2www.ormita.com

• Ormita can offer you a range of advertising, suitable to your target market.

• Instead of paying cash for the advertising you can exchange your own service or products.

• Ormita acts as the facilitator in these types of transactions and lets multi-way barter transactions take place.

• You do not barter directly with the seller

Summary Acquire Advertising for 100% Barter

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Exchanging / Bartering For AdvertisingAcquire Advertising for 100% Barter

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We can give you advertising in: Australia Canada China Dubai India Jordan Mexico New Zealand Syria Thailand Turkey Qatar United States of America

Where You Can Get AdvertisingAcquire Advertising for 100% Barter

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Billboards & Indoor Media Internet Websites Magazines Newspapers Public Relations Providers Radio Expos and Events Television

Types of Advertising AvailableAcquire Advertising for 100% Barter

6www.ormita.com

Balance Magazinewww.revistabalance.com

Type: Women, Fitness, Living

Monthly Circulation: 60,000 Distribution: Tiendas

Departamentales y Locales cerrados.

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Bleu & Blanc Magazinewww.bleublanc.com.mx

Type: Lifestyle & Travel Monthly Circulation: 42,571 Distribution: Tiendas

Departamentales y Locales cerrados.

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Chilango Magazinewww.chilango.com

Type: City Living Monthly Circulation: 55,000 Distribution: Tiendas

Departamentales y de, Autoservicio y Locales cerrados.

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Cocina Especialwww.cocinaespecial.net

Type: Food, Wine & Drink Monthly Circulation: 40,500 Distribution: Tiendas

Departamentales y de, Autoservicio y Locales cerrados.

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Cocina Practica Magazine

Type: Cooking Monthly Circulation: 40,000 Distribution: Tiendas

Departamentales y Locales cerrados.

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Cocina Vital Magazinehttp://www.grupomedios.com/?

secc=cocinab

Type: Food Monthly Circulation: 115,128 Distribution: Tiendas

Departamentales y Locales cerrados.

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Deep Magazinewww.grupomedios.com/?secc=deep

Type: Lifestyle & Entertainment

Monthly Circulation 63,915 Distribution: Tiendas

Departamentales y Locales cerrados.

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Delicas Del Mundo Magazine

www.cnnexpansion.com/midinero

Type: Food Monthly Circulation: 45,000 Distribution: Tiendas

Departamentales y de, Autoservicio y Locales cerrados.

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Dinero Inteligente Magazine

www.cnnexpansion.com/midinero

Type: Business Three Monthly Circulation: 65,000 Distribution: Tiendas

Departamentales y de, Autoservicio y Locales cerrados.

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Donde Ir Magazinewww.donde-ir.com

Type: Guide to the City Monthly Circulation: 78,450 Distribution: Tiendas

Departamentales y Locales cerrados.

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El Gourmet Magazinewww.elgourmet.com

Type: Food Monthly Circulation: 30,000 Distribution: Tiendas

Departamentales y Locales cerrados.

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Elle Magazinewww.ellemexicodisena.com

Type: Womens Monthly Circulation: 75,000 Distribution: Tiendas

Departamentales y Locales cerrados.

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Expansión Magazinewww.cnnexpansion.com

Type: Business Bi-Weekly Circulation: 54,000 Distribution: Tiendas

Departamentales y Locales cerrados.

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Fernanda Magazinewww.fernanda.com.mx

Type: Womens Monthly Circulation: 65,584 Distribution: Tiendas

Departamentales y de, Autoservicio y Locales cerrados.

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Instyle Magazinewww.revistastyle.com

Type: Clothing, Fashion, Accessories

Monthly Circulation: 46,500 Distribution: Tiendas

Departamentales y Locales cerrados.

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Life&Style Magazinewww.lifestylerevista.com

Type: Lifestyle Monthly Circulation: 60,000 Distribution: Base de

Datos, Aeroméxico Salones Premiere, Clubes de Golf y Locales cerrado

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Luxe & Classe Magazinewww.luxeandclass.com

Type: Luxury Lifestyle Bi-Monthly Circulation: 25,000 Distribution: Base de

Datos, Aeroméxico Salones Premiere, Clubes de Golf y Locales cerrado

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Manufacturers Magazinewww.cnnexpansion.com/manufactura

Type: Business Monthly Circulation: 30,000 Distribution: Tiendas

Departamentales y de, Autoservicio y Locales cerrados.

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Obras Magazinewww.cnnexpansion.com/obras

Type: Industrial Construction

Monthly Circulation: 30,000 Distribution: Tiendas

Departamentales y Locales cerrados.

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Open Magazinewww.revistaopen.com.mx

Type: Mens Monthly Circulation: 150,000 Distribution: Tiendas

Departamentales y Locales cerrados.

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Oz Magazinewww.ozmagazine.info

Type: Living Monthly Circulation: 35,000 Distribution: Tiendas

Departamentales y Locales cerrados.

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Playboy Magazinewww.playboy.com.mx

Type: Mens Monthly Circulation: 150,000 Distribution: Tiendas

Departamentales y Locales cerrados.

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Quien Magazinewww.quien.com

Type: Lifestyle Bi-Weekly Circulation: 120,000 Distribution: Tiendas

Departamentales y Locales cerrados.

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Quo Magazinewww.gee.com.mx

Type: Technology, IT, Music

Monthly Circulation: 60,000 Distribution: Tiendas

Departamentales y de, Autoservicio y Locales cerrados.

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Sabor e Arte Magazinewww.saborearte.com.mx

Type: Food and Wine Bi-Monthly Circulation 10,000 Distribution: Tiendas

Departamentales y Locales cerrados.

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Travel+Leisure Magazinewww.cnnexpansion.com

Type: Travel Monthly Circulation 46,500 Distribution: Tiendas

Departamentales y Locales cerrados.

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Yo Con Diabetes Magazinewww.yocondiabetes.com

Type: Health Monthly Circulation: 45,000 Distribution: Tiendas

Departamentales y de, Autoservicio y Locales cerrados.

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• You can acquire more cash customers• You build your brand value• Take customers away from the competition• You are not paying cash to advertise – you are

paying with your own product, service or time• You are effectively getting something for almost nothing• Significantly lower risk than buying the same advertising

for cash• Expand your audience – you never know who may

be about to make a purchasing decision and will see you.

Why Buy Advertising Using Barter?Acquire Advertising for 100% Barter

34www.ormita.com

• Barter trade accounts for nearly 30 percent of the world’s total business.

• 70% of all Fortune 500 companies utilize barter to reduce their cash costs.

• According to the Association of Advertising Agencies eight out of ten media corporations use barter on a regular basis.

• 65% of all New York Stock Exchange-listed companies barter.

• Nearly 16,780,000 businesses engage in formalised non-cash transactions every day.

1. (2004)., Department of Commerce Fact Sheet. USA DOC.2. Schmiddgall, R.S., Damitio, J.W. (1999)., Bartering activities of the Fortune 500 and hospitality lodging firms.,

International Journal of Hospitality Management3. American Association of Advertising Agencies. (2003). 4. (2004)., Annual Report, National Association of Trade Exchanges. Fact Sheet, International Reciprocal Trade Association.5. Stodder, J. (2007)., Residual Barter Networks and Macro-Economic Stability. Renselaer Polytechnic Institute at

Hartford, Hartford CT.`

Barter is an Accepted Form of TradeAcquire Advertising for 100% Barter

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1. Ormita will never devalue your current cash market

2. Ormita will directly offer your product or service into markets who would not normally purchase from you using cash and/or where there is low brand awareness

3. Customers who acquire your product or service through barter are more likely to give positive feedback

4. The cost for you to service an additional customer is nominal versus what you gain in advertising in return

Ormita Will Barter Your Service “Off Market”Acquire Advertising for 100% Barter

36www.ormita.comwww.ormita.com

1. You can buy first and sell later or sell first and buy later

2. Every time you buy your account is debited for the value of the product or service you are purchasing

3. Every time you sell your account is credited

4. Ormita will provide you with an interest-free line of credit

The Basics of The Barter ProcessAcquire Advertising for 100% Barter

37www.ormita.com

• We are involved in every phase of normal PR activity

• Global media delivery

• Strategizing, planning, implementation and measurement

• Intense stakeholder mapping

• Three-month reviews

• We help in other stakeholder relationship management

• Regular Media monitoring reports

• Competitor Tracking

How We Manage Stakeholder Perceptions

38www.ormita.com

What We Do Not DoAcquire Advertising for 100% Barter

Unlike “Corporate” Barter Companies we do not:

• Buy your product or service for “barter money” ourselves.

• We do not sell product or service ever for cash at a “discounted” price (or sell it for cash ever at all).

• We let you deal directly with the buyer if you choose.

• We can also let you deal directly with the media company you are buying media from (in most cases) if you prefer this.

• Our media offerings are 100% barter