message clarity & key differentiators

ConversionXL ReviewsMessage Clarity & Key Differentiators

When We Talk About Message Clarity & Key DifferentiatorsWe’re asking

• What Do You Do & Who Is It For?• How Is It Different From The Alternative? • Why Should I Purchase From You?

First Impression: Pretty design, nice animations when I scroll, very “modern” approach to web design.

But…

Why should I care about this?

Who am I? • Enterprise? • Small Business? • Solo?

Your pricing suggests you’re going after the lower end of the market.But aside from price, what makes you a better fit?

What makes you different from Unbounce or Instapage?

Unbounce is for Marketers

With Companies That Have I.T Departments

Though Instapage’s copy could also be clearer, the product is for people who look like this guy

And Works In An Office Like This…

Who Are You For?

What reason have you given me to try for free?

This is a great start, but it’s already a page deep.

Final Question:Why Should I Purchase From You? • Are You Made Primarily For Solo Business Owners?• Do You Have Better Training? • What Makes You Different?

Hint: Ask Your Customers!

Really Like What GrooveHQ.com is doing here.

GrooveHQ.com did this recently & doubled their conversions as a result

Recommended Reading:• It’s a Customer Development Problem• How We Grew Conversions 100% by Rethinking Our

Design Strategy• How To Identify Your Target Audience & Sell More

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