mentoring as a provision for latvia rural women entrepreneurship

Prof. Baiba Rivza, Mg. oec. Laura RivzaLatvia Academy of Agricultural and Forestry

Sciences

Mentoring in entrepreneurship means that somebody more experienced in business (Mentor) guides and helps the less experienced (Mentee)

to succeed in his/her enterprise development

Promote new entrants in entrepreneurial environment,

Encourage people to be entrepreneurs and set up their own business,

To ensure unified and effective support in setting up a business, increasing competitiveness of enterprise,

Let existing enterprises overcome difficulties, barriers and keep developing and also promoting substitute products based on innovative and knowledge based technologies

2004 – 2007 Mentoring, networking, resource centres,

microcredit groups, e-comerce Partners: Baltic countries, Finland, Sweden,

Norway, Poland.

7

2008 – 2009

Mentoring, rural development, enterpreneurship in rural areas

Zonta and Soroptimists

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August 2009 - May 2010

Developing a Guideline for Setting up and Running Mentoring Programmes for Women

Austria, Estonia, Germany, UK, Latvia, Greece, Romania

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Source: www.womenculture.eu , 2012.

Resource centers

Information points

Micro-credit groups

Mentoring pairs and groups

Local organizations of LRWA

Nationality of women entrepreneurs

76,5 23,5

Latvian Russian Pole Ukrainian

Byelorssian Lithuanian Armenian Jews

Source: association “Līdere” & “Latvijas Fakti” & publishing – house “Lietišķās informācijas dienests” (www.em.gov.lv/em/2nd/)

Possibility to be independent Possibility to maintain her family Possibility to do the work she likes Self-realizing possibility

Sourse: www.em.gov.lv/em/2nd/

Trades Service Tourism Health care/social welfare Education/science Agriculture /forestry Industry Others.

Sourse: www.em.gov.lv/em/2nd/

Women entrepreneurs in the regions of Latvia, %

41,5

22

14,5

13,58,5

Riga/ Riga region, Jurmala Vidzeme Kurzeme Zemgale Latgale

High taxes Lack of qualified work force Large number of controlling institutions Lack of appropriate normative acts and

support High competition

Sourse: www.em.gov.lv/em/2nd/

22

Total 83,1 thsd.farms

Source: Central statistical bureau

23

Farm income and income of population employed in agriculture

Source: Economic accounts for agriculture (EAA)

Mentoring in Latvia

Social factors:-Potential of young entrepreneurs;-Supportive local media

Political/ Economical factors: - Administrative capacity Potential of mentors in rural areas

Social factors:- Interest of mentors as volunteers

Social factors:- Emotional encouragement Networking and cooperation Sense of safety Win-win principle Guidance that allows mentee come to solution by him/herself

Strengths

Opportunities Threats

Weaknesses

Political/Economical factors:- Support and possibilities to enchain state, municipality and EU financing; Possibility to introduce mentoring in educational system

Social factors:-Lack of information and reconcilability-Lack of time for cooperationDifferent levels of knowledge

Technological factors:-Geographical distance-Limited access to Internet, e-mail

Economical factors:- Unified and effective support in setting up business Increase the number of new enterprisesincreasing competitiveness of enterprise

Private sectorMedia

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Networks have become the basic units of modern society.

These units still are individuals, groups, organizations and communities, though they may increasingly be linked by networks.

Citation of the Holberg Prize Academic Committee:

"Manuel Castells is the leading sociologist of the city and new information and media technologies. His ideas and writings have shaped our understanding of the political dynamics of urban and global economies in the network society. 

Holberg International Memorial Prize 2012 is awarded to Manuel Castells.

It is not purely the technology that defines modern societies, but also cultural, economic and political factors that make up the network society.

Influences such as religion, cultural upbringing, political organizations, and social status all shape the network society.

Societies are shaped by these factors in many ways.

Networks play a multifaceted role for women entrepreneurs and business owners, helping them to gain advice, form partnerships, secure financing, access qualified management and employees, and build value chain relationships.

  Entrepreneurs and business owners

tended to seek advice most often from those with whom they had personal relationships—their private environment.

The mentoring and microcredit movement should be widely used since they proved to be relevant form of economic activity for Latvia regions conditions which do not require large investments but extensive training network.

Our countries have experience in mentoring and networking.

Social networks have become the basic units of modern society and also in mentoring .

Helix model can help in mentoring and social networking.

Using of the cultural heritage in rural tourism is important and additional financial source . We need strong mentoring support in it.

Thank You for Your attention!