mele: access to inputs

September 3, 2012

Res

earc

h Transform Replicate

Microfranchise Initiative

Key Input and Services required to enhance Dairy production

• Treatment & Medicine• Feed and forage• Breed upgrade• Information and consultation

The Challenges

• Poor delivery system of input suppliers.• Lack of access and high price of quality

inputs and health services.• Market saturated with counterfeit products.• Inconsistency and mistrust

- Place bulk product orders

- Provide Sales Commission

- Supply products & promo- Collect money

- Product orientation & capacity

- Collect input orders- Sales and capacity

building- Assist in collecting

money

INPUT SUPPLIERS

Provide Quality Inputs

Input Shops

Working mechanism of the model

- Marketing & Facilitation- Awareness - Demand generation- New prod info & capacity

Filed Ast.

Filed Fac.

Sales Rep

How has CARE worked to integrate women in this effort? • Concentration in recruiting and engaging women service

providers• CARE trained them with utmost care and able to make

them role models for others.• Advocacy with guardian & community leaders• Media campaign (video documentaries as a role model)

What our farmers are saying?

What challenges remain to be overcome?• Hundreds of companies with strong Marketing force• Minimum government regulation over agro sector• Inconsistency over pricing of input suppliers• Huge variety of product range is difficult to maintain by

the franchisees.• Lack of dedicated workforce might hamper the system• KU is still not attractive to some suppliers.• Adding product range required huge financing.

Our Brand

• Brand promotion• Shop decoration• Brand campaign• Demonstration• TV, Radio, miking and print communication• Link with mobile operators (ROBI, GP, Banglalink)

Branding Strategy

Questions

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