mele: access to inputs
DESCRIPTION
This presentation on microfranchising dairy input shops for SDVC in Bangladesh was delivered at the Market Engagement and Learning Event, September 2012.TRANSCRIPT
September 3, 2012
Res
earc
h Transform Replicate
Microfranchise Initiative
Key Input and Services required to enhance Dairy production
• Treatment & Medicine• Feed and forage• Breed upgrade• Information and consultation
The Challenges
• Poor delivery system of input suppliers.• Lack of access and high price of quality
inputs and health services.• Market saturated with counterfeit products.• Inconsistency and mistrust
- Place bulk product orders
- Provide Sales Commission
- Supply products & promo- Collect money
- Product orientation & capacity
- Collect input orders- Sales and capacity
building- Assist in collecting
money
INPUT SUPPLIERS
Provide Quality Inputs
Input Shops
Working mechanism of the model
- Marketing & Facilitation- Awareness - Demand generation- New prod info & capacity
Filed Ast.
Filed Fac.
Sales Rep
How has CARE worked to integrate women in this effort? • Concentration in recruiting and engaging women service
providers• CARE trained them with utmost care and able to make
them role models for others.• Advocacy with guardian & community leaders• Media campaign (video documentaries as a role model)
What our farmers are saying?
What challenges remain to be overcome?• Hundreds of companies with strong Marketing force• Minimum government regulation over agro sector• Inconsistency over pricing of input suppliers• Huge variety of product range is difficult to maintain by
the franchisees.• Lack of dedicated workforce might hamper the system• KU is still not attractive to some suppliers.• Adding product range required huge financing.
Our Brand
• Brand promotion• Shop decoration• Brand campaign• Demonstration• TV, Radio, miking and print communication• Link with mobile operators (ROBI, GP, Banglalink)
Branding Strategy
Questions
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