mel carson - social media white paper - learn-earn-social-media
Post on 12-Nov-2014
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Learning & Earningthrough social media with the
Microsoft Advertising Community
@MSAdvertising & @MelCarson
Learn & Earn
Bing – “social media white paper”
Opportunities?
Launched Blog & Forums in 2006
• Official Voice• Calling Card• Ask For Feedback• Feature Requests• Signing Up Beta Testers• Help Advertisers Help Themselves
Our Blog Evolution
3rd Parties
Social Media Places
10K
5K
Search
7/9
Capture Buzz & Sentiment
Feedback
7 Value Indicators• Measure growth & translate as “reach”• Think how you’re lowering costs• Information & empowerment leads to increased spend• Internal education leads to external evangelism• “Earned Media” – Windows 7 Launch = 221M Impressions• Think “Social Media Marketing” – Be Disciplined• What’s the Return On In-action?
http://Community.MicrosoftAdvertising.comhttp://www.Facebook.com/MicrosoftAdvertisinghttp://.Twitter.com/adCenterhttp://.Twitter.com/MSAdvertising
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