mel carson - social media white paper - learn-earn-social-media

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Learning & Earning through social media with the Microsoft Advertising Community @MSAdvertising & @MelCarson

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Page 1: Mel Carson - Social Media White Paper - learn-earn-social-media

Learning & Earningthrough social media with the

Microsoft Advertising Community

@MSAdvertising & @MelCarson

Page 2: Mel Carson - Social Media White Paper - learn-earn-social-media

Learn & Earn

Bing – “social media white paper”

Page 3: Mel Carson - Social Media White Paper - learn-earn-social-media

Page 4: Mel Carson - Social Media White Paper - learn-earn-social-media

Page 5: Mel Carson - Social Media White Paper - learn-earn-social-media

Page 6: Mel Carson - Social Media White Paper - learn-earn-social-media

Opportunities?

Page 7: Mel Carson - Social Media White Paper - learn-earn-social-media

Launched Blog & Forums in 2006

• Official Voice• Calling Card• Ask For Feedback• Feature Requests• Signing Up Beta Testers• Help Advertisers Help Themselves

Page 8: Mel Carson - Social Media White Paper - learn-earn-social-media

Our Blog Evolution

Page 9: Mel Carson - Social Media White Paper - learn-earn-social-media

3rd Parties

Page 10: Mel Carson - Social Media White Paper - learn-earn-social-media

Social Media Places

10K

5K

Page 11: Mel Carson - Social Media White Paper - learn-earn-social-media

Page 12: Mel Carson - Social Media White Paper - learn-earn-social-media

Search

7/9

Page 13: Mel Carson - Social Media White Paper - learn-earn-social-media

Capture Buzz & Sentiment

Page 14: Mel Carson - Social Media White Paper - learn-earn-social-media

Feedback

Page 15: Mel Carson - Social Media White Paper - learn-earn-social-media

7 Value Indicators• Measure growth & translate as “reach”• Think how you’re lowering costs• Information & empowerment leads to increased spend• Internal education leads to external evangelism• “Earned Media” – Windows 7 Launch = 221M Impressions• Think “Social Media Marketing” – Be Disciplined• What’s the Return On In-action?

Page 16: Mel Carson - Social Media White Paper - learn-earn-social-media

http://Community.MicrosoftAdvertising.comhttp://www.Facebook.com/MicrosoftAdvertisinghttp://.Twitter.com/adCenterhttp://.Twitter.com/MSAdvertising

http://www.facebook.com/MicrosoftAdvertising

http://www.facebook.com/MicrosoftAdvertising

http://www.twitter.com/MSAdvertising

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