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Meeting the Challenges of Growing and Emerging Markets:

Johannesburg, South Africa by Matifadza Nyazema

Executive Director Sandton Convention Centre

30 June 2014

Meeting the Challenges of Growing and Emerging Markets:

Johannesburg, South Africa

• Africa Rising

• South Africa - a growing and emerging market

• Johannesburg as a meetings destination

• Sandton Convention Centre - Catalyst for growing

Johannesburg as an events destination

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Africa economic growth vs world economic

growth 2010-2015

3

Top 11 and bottom 5 performers 2009-2013

Africa

4

South Africa

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Johannesburg Fast Facts

• The greater Joburg metropolis covers an area of 2300 sq km, making it larger than Sydney,

London and New York – and similar in size to Los Angeles.

• Joburg has become an internationally renowned vibrant metropolis, with 4 million inhabitants.

• Johannesburg generates 17% of the country's GDP.

• Six key sectors – Tourism, Mining, Information and Technology, Financial Services, Agriculture

and Manufacturing.

• Sandton has the richest square mile in Africa – hotels/businesses/shopping.

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Joburg 2030 Vision

• Tackling Crime

• Making sure Johannesburg gets the skills it needs

• Changing the Johannesburg boundary

• Telecommunications

• Transport

• Utilities

• Information Systems

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Meetings Industry in South Africa

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ICCA Ranking: SA still holds the number 1 position in Africa.

5 of our cities are ranked in the top 10 on the continent and more than a third of all association meetings are

hosted on the continent.

Cape Town is ranked number 1 followed by Johannesburg ranked 3rd with Durban in the 4th place,

Stellenbosch ranked 7th.

Johannesburg doubled the number of association meetings it hosted in 2012.

City Rankings : Cape Town

Nairobi, Kenya

Johannesburg

Durban

Sandton Convention Centre, Sandton

• The Sandton Convention centre is a dynamic 12-storey facility

that offers:

– more than 22 000 m² of flexible space.

– 10,000 visitors can be accommodated at a time.

– The Pavilion, accommodates 5 000 patrons.

– The Ballroom that can hold up to 1 500 banquet guests.

– Two exhibition levels of 11 000 square metres.

– 13 meeting rooms of varying sizes.

Sandton Convention Centre as Catalyst for Growing

Johannesburg as an Events Destination

• Driving factors to attract international meetings and events to JNB

- Strong business sector provides core business and leads.

- Growing awareness of Johannesburg as a meetings destination.

- Easy access to SCC – international airport/ Gautrain rail service.

- Development of convention bureaus – national/Johannesburg.

• BUT : City support and priorities / resourcing of convention bureau

- Sandton Convention Centre is privately owned.

- Advantage of TsogoSun linkage – hotels/business support.

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Events secured at the

Sandton Convention Centre

Infrastructure Growth

• Power Africa: 2009 - 2015

• Africa Energy Indaba: 2010 – 2015

• Totally Concrete: 2013 - 2015

• Infrastructure Africa : 2013 - 2015

• International Mine Closure Conf: 2014

• Africities: 2015

• Enactus World Conference: 2015

• Africa & Middle East Conf.of the Jnr Chamber: 2016

• International Council on Large Dams: 2016

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Lifestyle / Business

• Days of Dinosaurs: 2014

• World Orchid: 2014

• World Healthy Aging: 2015

• SIDESCO: 2015

• International Women’s Forum: 2015

• International Radar Conference: 2015

• IPRA International Public Relations Assoc: 2015

Lessons learnt – Sandton Convention Centre

• Thinking out of the box in terms of allowing structures/displays outside our

normal parameters – e.g. Maude Street Orchid display.

• Extending event into Sandton City and Nelson Mandela square.

• Developing destination ownership ethos among the business owners in

Sandton.

• Promoting alternative venues as part of bid – Joburg central/Soweto.

• Positioning Sandton as the catalyst and not the island.

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THANK YOU