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TRANSCRIPT
Meeting the Challenges of Growing and Emerging Markets:
Johannesburg, South Africa by Matifadza Nyazema
Executive Director Sandton Convention Centre
30 June 2014
Meeting the Challenges of Growing and Emerging Markets:
Johannesburg, South Africa
• Africa Rising
• South Africa - a growing and emerging market
• Johannesburg as a meetings destination
• Sandton Convention Centre - Catalyst for growing
Johannesburg as an events destination
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Africa economic growth vs world economic
growth 2010-2015
3
Top 11 and bottom 5 performers 2009-2013
Africa
4
South Africa
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Johannesburg Fast Facts
• The greater Joburg metropolis covers an area of 2300 sq km, making it larger than Sydney,
London and New York – and similar in size to Los Angeles.
• Joburg has become an internationally renowned vibrant metropolis, with 4 million inhabitants.
• Johannesburg generates 17% of the country's GDP.
• Six key sectors – Tourism, Mining, Information and Technology, Financial Services, Agriculture
and Manufacturing.
• Sandton has the richest square mile in Africa – hotels/businesses/shopping.
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Joburg 2030 Vision
• Tackling Crime
• Making sure Johannesburg gets the skills it needs
• Changing the Johannesburg boundary
• Telecommunications
• Transport
• Utilities
• Information Systems
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Meetings Industry in South Africa
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ICCA Ranking: SA still holds the number 1 position in Africa.
5 of our cities are ranked in the top 10 on the continent and more than a third of all association meetings are
hosted on the continent.
Cape Town is ranked number 1 followed by Johannesburg ranked 3rd with Durban in the 4th place,
Stellenbosch ranked 7th.
Johannesburg doubled the number of association meetings it hosted in 2012.
City Rankings : Cape Town
Nairobi, Kenya
Johannesburg
Durban
Sandton Convention Centre, Sandton
• The Sandton Convention centre is a dynamic 12-storey facility
that offers:
– more than 22 000 m² of flexible space.
– 10,000 visitors can be accommodated at a time.
– The Pavilion, accommodates 5 000 patrons.
– The Ballroom that can hold up to 1 500 banquet guests.
– Two exhibition levels of 11 000 square metres.
– 13 meeting rooms of varying sizes.
Sandton Convention Centre as Catalyst for Growing
Johannesburg as an Events Destination
• Driving factors to attract international meetings and events to JNB
- Strong business sector provides core business and leads.
- Growing awareness of Johannesburg as a meetings destination.
- Easy access to SCC – international airport/ Gautrain rail service.
- Development of convention bureaus – national/Johannesburg.
• BUT : City support and priorities / resourcing of convention bureau
- Sandton Convention Centre is privately owned.
- Advantage of TsogoSun linkage – hotels/business support.
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Events secured at the
Sandton Convention Centre
Infrastructure Growth
• Power Africa: 2009 - 2015
• Africa Energy Indaba: 2010 – 2015
• Totally Concrete: 2013 - 2015
• Infrastructure Africa : 2013 - 2015
• International Mine Closure Conf: 2014
• Africities: 2015
• Enactus World Conference: 2015
• Africa & Middle East Conf.of the Jnr Chamber: 2016
• International Council on Large Dams: 2016
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Lifestyle / Business
• Days of Dinosaurs: 2014
• World Orchid: 2014
• World Healthy Aging: 2015
• SIDESCO: 2015
• International Women’s Forum: 2015
• International Radar Conference: 2015
• IPRA International Public Relations Assoc: 2015
Lessons learnt – Sandton Convention Centre
• Thinking out of the box in terms of allowing structures/displays outside our
normal parameters – e.g. Maude Street Orchid display.
• Extending event into Sandton City and Nelson Mandela square.
• Developing destination ownership ethos among the business owners in
Sandton.
• Promoting alternative venues as part of bid – Joburg central/Soweto.
• Positioning Sandton as the catalyst and not the island.
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THANK YOU