media success stories from the cloud

@alexsinner

Media Success Stories from the CloudAlex Sinner – Solutions Architecture

AWS Global Infrastructure

10 Regions

25 Availability Zones

>50 Edge Locations

Media Use Cases in the Cloud

Content Creation Storage Processing Distribution Monetization

CONTENT CREATION

4 MONTHSTO CREATE ALIEN LANDSCAPES

1.7 MILLIONRENDERING HOURS

AMAZON EC2ELASTIC COMPUTE CLOUD

GPU INSTANCES

G2CG1 

1x NVIDIA Kepler GK1048 vCPU (Intel Xeon E5-2670)

2x NVIDIA Fermi M205016 vCPU (Intel Xeon X5570)

$0.65/h

$2.10/h

ON A SINGLE INSTANCE

COMPUTE TIME: 4hCOST: 4h x $0.65 = $2.60

ON MULTIPLE INSTANCES

COMPUTE TIME: 1hCOST: 1h x 4 x $0.65 = $2.60

STORAGE

ADDING

20,000 TRACKS/DAY

TO CATALOGUE

AMAZON S3SIMPLE STORAGE SERVICE

SPEED & AGILITYINFRASTRUCTURE IN MINUTES, NOT WEEKS

ELASTIC CAPACITYNO NEED TO GUESS CAPACITY REQUIREMENTS

AND OVER-PROVISION

Waste

Customer

Dissatisfaction

Actual demand

Predicted Demand

RIGID

Actual demand

ELASTIC

SELF HOSTING

MEDIA PROCESSING

VIDEO FACTORYTRANSCODING WORKFLOW

Video Factory – Workflow

SDI Broadcast Video Feed

x 24

Playout Data Feed

Broadcast Encoder

Live Ingest Logic

Amazon Elastic Transcoder

ElementalCloud

DRM

QC

Editorial Clipping

MAM

Amazon S3Mezzanine

Time AddressableMedia Store

Amazon S3Distribution Renditions

RTPChunker

Transcode Abstraction

Layer

Mezzanine

Playout Video

Transcoded Video

Metadata

SMPTE Timecode

Mezzanine Video Capture

Why Use the Cloud?

• Up to 24 channels, 6 days a week• A perfect pattern for an elastic architecture

Off-Air Transcode Requests for 1 week

AMAZON ELASTIC TRANSCODER

SCALABLE, MANAGED TRANSCODING SERVICE

CONTENT DISTRIBUTION

ARCHITECTURE

AMAZON CLOUDFRONTCONTENT DELIVERY NETWORK

ANALYTICS & MONETIZATION

DIGITAL SERVICES(VOD, GAMES, SOCIAL, etc.)

=> BIG DATA

Who are my customers ? What do people really like ?What is happening socially with my products ?Where do people consume my products ?What else might they be interested in?

UNDERSTANDYOUR CUSTOMER

« Using AWS, we can analyze live viewer data in 60 minutes to deliver targeted ads during a program »

Sanjeev BalaHead of Data Planning & Analytics

Channel 4

AMAZON ELASTIC MAPREDUCE

MANAGED HADOOP CLUSTER

Media Use Cases in the Cloud

Content Creation Storage Processing Distribution Monetization

FOCUS ON BUSINESS

NO UNDIFFERENTIATED HEAVY IT LIFTING

QUESTIONS?

3.B16