media presentation- proposal-a

Rapid MetroRail Gurgaon

“Media Presentation” for Train Branding

Rapid Metro Route Map

The Train

External View

External View

External View

External View

Internal Media

» Advertising inventory in side per train

60 Handle Bars 18 Static Panels

18 LCD screens in which 50 % percent of the total air time

Train Internal Media ( LCD Screens )

Train Internal Media ( Static Panels )

Train Internal Media ( Handle Bars )

The Train Internal View

Side Doors

Side Walls

External Package

• Train Branding from Outside• No. of coaches in each Train: 3• Rates for 1 Train for 1 month is Rs….….. plus Service Tax.• Printing cost for complete external side: Rs. ..

approx.

Internal Package 1

• 60 Handle Bars• 18 Static Panels• 18 LCD Screens ( 50 per cent slots )( mp4 )

Internal Package 2• 18 Side Doors• Side Walls of the train• Floor Branding• 12 seats branding• 2 Driver Doors from inside.

Experiential Marketing

Events/ Experiential Marketing/ Film Shooting

Brand Activities with kiosk inside

the stations

Events/ Experiential Marketing/ Film Shooting

Brand : Nestle Maggi

Events/ Experiential Marketing/ Film Shooting

Brand : HSBC

Other Options

Brand Larger than life

Cut Out

Canopy activity and promotion

Space available for standee , promotable , canopy Activity,Promotion

Thank You