media presentation- proposal-a
TRANSCRIPT
Rapid MetroRail Gurgaon
“Media Presentation” for Train Branding
Rapid Metro Route Map
The Train
External View
External View
External View
External View
Internal Media
» Advertising inventory in side per train
60 Handle Bars 18 Static Panels
18 LCD screens in which 50 % percent of the total air time
Train Internal Media ( LCD Screens )
Train Internal Media ( Static Panels )
Train Internal Media ( Handle Bars )
The Train Internal View
Side Doors
Side Walls
External Package
• Train Branding from Outside• No. of coaches in each Train: 3• Rates for 1 Train for 1 month is Rs….….. plus Service Tax.• Printing cost for complete external side: Rs. ..
approx.
Internal Package 1
• 60 Handle Bars• 18 Static Panels• 18 LCD Screens ( 50 per cent slots )( mp4 )
Internal Package 2• 18 Side Doors• Side Walls of the train• Floor Branding• 12 seats branding• 2 Driver Doors from inside.
Experiential Marketing
Events/ Experiential Marketing/ Film Shooting
Brand Activities with kiosk inside
the stations
Events/ Experiential Marketing/ Film Shooting
Brand : Nestle Maggi
Events/ Experiential Marketing/ Film Shooting
Brand : HSBC
Other Options
Brand Larger than life
Cut Out
Canopy activity and promotion
Space available for standee , promotable , canopy Activity,Promotion
Thank You