media presentation- proposal-a

23
Rapid MetroRail Gurgaon Media Presentation” for Train Branding

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Page 1: Media Presentation- proposal-A

Rapid MetroRail Gurgaon

“Media Presentation” for Train Branding

Page 2: Media Presentation- proposal-A

Rapid Metro Route Map

Page 3: Media Presentation- proposal-A

The Train

Page 4: Media Presentation- proposal-A

External View

Page 5: Media Presentation- proposal-A

External View

Page 6: Media Presentation- proposal-A

External View

Page 7: Media Presentation- proposal-A

External View

Page 8: Media Presentation- proposal-A

Internal Media

» Advertising inventory in side per train

60 Handle Bars 18 Static Panels

18 LCD screens in which 50 % percent of the total air time

Page 9: Media Presentation- proposal-A

Train Internal Media ( LCD Screens )

Page 10: Media Presentation- proposal-A

Train Internal Media ( Static Panels )

Page 11: Media Presentation- proposal-A

Train Internal Media ( Handle Bars )

Page 12: Media Presentation- proposal-A

The Train Internal View

Side Doors

Side Walls

Page 13: Media Presentation- proposal-A

External Package

• Train Branding from Outside• No. of coaches in each Train: 3• Rates for 1 Train for 1 month is Rs….….. plus Service Tax.• Printing cost for complete external side: Rs. ..

approx.

Page 14: Media Presentation- proposal-A

Internal Package 1

• 60 Handle Bars• 18 Static Panels• 18 LCD Screens ( 50 per cent slots )( mp4 )

Page 15: Media Presentation- proposal-A

Internal Package 2• 18 Side Doors• Side Walls of the train• Floor Branding• 12 seats branding• 2 Driver Doors from inside.

Page 16: Media Presentation- proposal-A

Experiential Marketing

Page 17: Media Presentation- proposal-A

Events/ Experiential Marketing/ Film Shooting

Brand Activities with kiosk inside

the stations

Page 18: Media Presentation- proposal-A

Events/ Experiential Marketing/ Film Shooting

Brand : Nestle Maggi

Page 19: Media Presentation- proposal-A

Events/ Experiential Marketing/ Film Shooting

Brand : HSBC

Page 20: Media Presentation- proposal-A

Other Options

Brand Larger than life

Cut Out

Page 21: Media Presentation- proposal-A

Canopy activity and promotion

Page 22: Media Presentation- proposal-A

Space available for standee , promotable , canopy Activity,Promotion

Page 23: Media Presentation- proposal-A

Thank You