travelbook.de media kit...logo-integration & advertisement label the linking happens either on...

TRAVELBOOK.de

Media Kit

HOLIDAY EVERY DAY

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TRAVELBOOK.de

PLATFORM, REACH AND TARGET AUDIENCE

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TRAVELBOOK.de is the unique

combination of travel magazine, digital travel

guide as well as service and offer portal.

▪ is international and excels with beautiful

imagery and design.

▪ offers inspiration for travel dreams and

impart pure zest for life.

▪ rediscover the world every day!

Reach

2.54 million Unique user1

5.20 million Visits2

7.20 million PIs2

TRAVELBOOK.deGet inspired for your trip: plan, compare, book, rate

1AGOF daily digital f acts, basis: digital WNK 16+ y ears (59.14 million); single month December 2018; 2IVW December 2018

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TRAVELBOOK.deA place of inspiration for travel dreams!

Facts1

▪ Age: 67% between 20 and 49 years

▪ 40% female / 60% male

▪ Professional activities: 79% employed

▪ 44% have a high education level (at least high school

diploma)

▪ Family status married: 52%, unmarried: 38%

▪ 75 % of our users search for information about vacation

trips or last minute travels

Our Users

… // are modern, cosmopolitan and communicative.

… // think after the holiday already about the next.

… // like travelling diversified – whether city tours,

beach, wellness or adventure holidays.

1AGOF daily digital f acts; basis: digital WNK 16+ y ears, single month December 2018

*AGOF daily digital f acts, basis: digital WNK 16+ y ears (59.14 million); single month December 2018

Editorial travel portals by UU* in million

(digital total supply)Booking and rating portals by UU* in million

(digital total supply)

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Reach in comparison to competitorsThe Mix of editorial content & UGC is unique in the market!

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2

4

5

3

7

8

6

0,22

0,39

0,41

0,56

0,64

1,12

1,09

1,25

2,54

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2,38

2,54

4,91

1,48

0,47

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3

2

5

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Specific channels for an expertly campaign staging

OFFERSFLYING

FOOD

FUN

PEOPLE

NATURE

NEWS

PLACES

OUTDOOR

REISENSERVICE

SPECIAL

OVERNIGHT STAY

VIDEO

TRAVELBOOK.de Channel

+further channels

DESTINATIONS

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Channels individual designed

TRAVELBOOK.de Channel

Discover the new diversity of TRAVELBOOK.de

Since the relaunch, the leading German online travel portal

offers you even more integration possibilities. Together with

Media Impact, you will be able to see how your personal

Themed Special can be integrated into the world of TRAVELBOOK.de.

NEW: Your special can appear now in the main or sub-

navigation of TRAVELBOOK.de. This guarantees you even

more visibility and you reach your target audience exactly

where the best travel stories are told!

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TRAVELBOOK.de

AD FORMATS

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Wallpaper

AdBundle

Billboard

A-Teaser

Display ad formats

Videowall

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A-Teaser

▪ Place your attractive travel offer or competition prominently within the A-Teaser ofTRAVELBOOK.deHome (editorial

environment)

▪ Logo-Integration & advertisement label

▪ The linking happens either on the partner-website or a specific landingpage

▪ Exclusive 1 fixed daily placement* campaigns

amongst others with Vodafone and Travel Charme

Price*: € 4,500 / fixed daily placement(40,000 AIs in total)

*Approval by editors. Only 1-2 x per w eek from Monday to Friday bookable. Look & Feel has to differ from

editorial arcticles. Advertisement label via TRAVELBOOK (installation into CMS, no AdServer area).

The A-Teaser rotates. => less Impressions.

Get the spot // A-TeaserPerfect for travel agencies, airlines, hotels and more…

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HomepagebrandingTreat yourself a „short-trip“ or „long haul“

Fireplace + Billboard

Logomorph + Fireplace

▪ Large article teasers and imagery on the TRAVELBOOK.de Homepage guarantee an individual

appearance!

▪ Attentive and exclusive branding formats inspire users.

▪ As fixed daily placement „short-trip“ or directly as week

package „long haul“.

▪ As Channelbranding bookable too.

Price*: from € 6,000 / per day (60,000 AIs)

from € 30,000 / per week (360,000 AIs)

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IHRE BOTSCHAFT

Complete Takeover including interactive elements and

"transparent" areas distributed all over the page

Stationary:

background + Superbanner + Billboard + Medium

Rectangle

Mobile:

Header + Content Ad + Footer

Placement:

Home + Channel start pages

Fixed daily placement: € 6,600 (60,000 AIs)

Takeover AdMaximum presence on the Home and the channel start pages

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STRONG BRANDING FOR YOUR BRAND

TRAVELBOOK.de

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Advertorial1

Sponsoring3

INTEGRATIVE AD FORMATS

Power Special4

Advertorial Stage5

Influencer Marketing6

Brand Story / Channel2

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https://www.trav elbook.de/adv ertorials

Advertorials

…are individually produced. Thanks to the editorial presentation of the look & feel of TRAVELBOOK.de,

your brand will be set in scene in a high-class

environment. Convenient for the presentation of travel highlights, hotel openings, new services, flight routes

or cruise routes…

1. AdvertorialsFlexible and extensive integration of customer content

Speak to your target audience

directly and integrate interactive elements:

▪ Images and videos▪ Competitions

▪ Personality-Quiz▪ Votings

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Brand Stories

… are produced together with the Brand Studio Team. The focus is on contextual storytelling. The editorial impression provides a higher dwell time and

click-through-rate.

▪ Clear dispatcher through Logo-Integration

▪ Traffic generation through native Homepage- and

Run-of-Site placements, Facebook SponsoredPosts

▪ Imagery can be provided by the customer or the

native photo team

▪ Native text with brand message of the customer

▪ Integrated social sharing funktion

2. Brand StoryYour story with the power of TRAVELBOOK.de

www.travelbook.de/advertorials/urlaub-vor-der-haustuer-das-sind-die-16-magischsten-orte-deutschlands

Homepage Teaser

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2. Brand StoryFurther best cases

www.travelbook.de/special/von-der-nordsee-an-die-

alpen-9-geheimtipps-fuer-den-deutschland-roadtrip

www.travelbook.de/ziele/laender/brandstory-raus-

aus-rom-rein-in-die-borghi

Homepage Teaser

Brand Story

Logo

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www.travelbook.de/special/usa-special

Brand Channel

…contains of at least three stories of the look and feel of TRAVELBOOK.de, which are presented of an own

client stage on TRAVELBOOK.de. So the Brand

Channel offers an exclusive customer presence. The traffic is generated through native Teaser and Social

SponsoredPosts.

2. Brand ChannelOne Brand Story isn‘t enough?

▪ Clear dispatcher of the

customer in the Header of the stage

▪ 3x Brand Storys with the brand

message of the customer▪ Further native content of the

client is possible

At least

3 Brand Storys

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2. Brand ChannelCampaign example Western Digital

https://www.trav elbook.de/menschen/globetrotter/brandstory -angst-was-ist-das-reiseblogger-sebastian-canav es-im-interv iew

Homepage Teaser

#1

Social Media

Native Medium

Rectangle

Logo

#2#3

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TRAVELBOOK.de Sponsoring offers customers the

possibility to present a Themed Special exclusively (1-4

weeks). A individual designed themed stage consists of

editorial articles with pictures, tips and breathtaking

stories.

You get:

▪ Special start page with Sponsoring Header

(„presented by“)

▪ Exclusive customer presence on special start

and article pages

▪ Traffic generation via AdBundle

▪ Editorial Homepage Teaser in rotation leads to

the Special

Package price: from € 13,000 / 1 week

(300,000 AIs in total)

3. Sponsoring

www.travelbook.de/survival-special

IHR PRODUKT

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The Power Special offers customers the possibility, to

present exclusively Themed Special for 4 weeks.

Here your brand is content-based integrated within

TRAVELBOOK.de. The Special Stage is a combination of

customer and editorial content.

You get:

▪ Exclusive customer presence on special start and

article pages

▪ Individual Presenting Header („presended by“) and

Traffic generation via AdBundle

▪ Editorial Homepage Teaser in rotation leads to the

Special

▪ Integration of customer advertorial incl.

▪ Advertisement integration on the Special: Fireplace or

Wallpaper with Medium Rectangle

Package price: € 40,000 / 4 weeks

(1.36 million AIs in total)

4. Power Special

www.travelbook.de/special/israel-special

www.travelbook.de/special/mittelamerika-special

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▪ The ideal Advertorial Stage for a detailed

presentation of new travel highlights or specific actions TRAVELBOOK.de

▪ Presentation of at least 3 customer contents, video

integration, social media channels and more is feasable

▪ Traffic generation via ContentBar / B-Teaser and A-Teaser on the Homepage (CMS areas)

▪ Customer-AdBundle in ROS: 1,000,000 AIs

▪ Integration of partner content like Facebook-Widget is possible

Package price: € 35,000 / 4 weeks(1.5 million AIs in total)

5. Advertorial StageThe full inspiration!

www.travelbook.de/special/miami-special

Stage, consisting of customer content for

a detailed presentation of travel

highlights/ specific actions.

Advertorial Stage (4 weeks)

€ 35,000 gross (1,500,000 AIs)

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Sponsoring Power Special Advertorial Stage

Mix of editorial articles and customer

contents.

Native Special (4 weeks) incl.

customer advertorial

€ 40,000 gross (1,360,000 AIs)

Editorial Themed Special with

Presenting Header only.

Themed Special

Period: from 1 week,

from € 13,000 gross (300,000 AIs)

Intergration options at a glance

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▪ Presentation of your message in native posts

▪ Integration of influencer contents in high-quality and fitting

theme evironment on TRAVELBOOK.de

▪ Campaign placement via diverse social media channels

is possible

▪ High-quality campaign management, implementation and

monitoring through the longtime experience of the

TRAVELBOOK.de teams

▪ Advantages: authenticity, feedback of the follower &

appropriate targeting

6. TRAVELBOOK.de InfluencerDas Netzwerk für abenteuerlustige Influencer

campaign example

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Best Case Malta SpecialBrand Story and Influencer Marketing

www.travelbook.de/special/malta-special

BRAND STORY

BLOGPOSTS

SOCIAL MEDIA

VIDEO

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Best Case Malta SpecialBrand Story

www.travelbook.de/special/malta-special

Native TeaserBrand Story

Desktop & Mobil

Brand Story

on social media channels

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Best Case Malta SpecialInfluencer Marketing

PERFORMANCE

✓ 5 bloggers give individual tips in each article on

their blogs

✓ Every blogger wrote about his own experience

and gives his readers a bucket-list with the

„Must-Do‘s“

SOCIAL MEDIA

✓ The campaign get extended via social media

posts (Facebook/Instagram)

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Contact

For individual concepts

Oksana Derjagin

Media Impact / Publisher Marketing

Marketing Manager

Tel: (030) 2591 76814oksana.derjagin@mediaimpact.de

For product cooperations

Tanja Hellmig

BILD GmbH & Co. KG

Senior Productmanager TRAVELBOOK

Tel: (030) 2591 79295tanja.hellmig@bild.de

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Contact Digital Sales

Region NorthMedia Impact GmbH & Co.KGMarc Diele

Axel-Springer-Platz 1 20350 Hamburg

Tel.: +49 (0) 40 347 26135marc.diele@axelspringer.de

Region Mitte

Media Impact GmbH & Co.KGPhilipp MatschossMittlerer Hasenpfad 25

60598 FrankfurtTel.: +49 (0) 69 9623 8516

philipp.matschoss@axelspringer.de

Region WestMedia Impact GmbH & Co.KG

Sven HeintgesNeuer Zollhof140221 Düsseldorf

Tel.: +49 (0) 211 159 26834sven.heintges@axelspringer.de

Region South-WestMedia Impact GmbH & Co.KGDaniel Seiler

Zeppelinstraße 11673730 Esslingen

Tel.: +49 (0) 711 3199 127daniel.seiler@axelspringer.de

Region South

Media Impact GmbH & Co. KGDaniel MaubachTheresienhöhe 26

80339 MünchenTel.:+49 (0) 89 74325 96488

daniel.maubach@axelspringer.de

International SalesMedia Impact GmbH & Co.KG

Benedikt FaerberAxel-Springer-Straße 65

10888 BerlinTel.: +49 (0) 30 2591 72 569benedikt.faerber@axelspringer.de

Nationale Trading

Media Impact GmbH & Co.KGMatthias SchönwandtAxel-Springer-Straße 65

10888 BerlinTel.: +49 (0) 30 2591 76688

matthias.schönwandt@axelspringer.de

Region EastMedia Impact GmbH & Co.KG

Daniel PapraAxel-Springer-Str. 6510888 Berlin

Tel.: +49 (0) 30 2591 79021daniel.papra@axelspringer.de