media kit 2016 - · pdf filemedia kit 2016. 18 million people ... jetstar magazine is a fun,...
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...we're here to help you reach them
Jetstar Media lets you connect with your audience in a more meaningful and effective way across multiple touch points throughout their journey.
Engage them Amaze them
FLYINGBUYINGPLANNING
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• Easy to navigate homepage delivers price and destination-focused
information
The customer journey
MAKING IT EASY FOR YOU
3BUILDING LOYALTY
& ADVOCACY• Ambient media such as aircraft livery
and onboard signage creates excitement, impact and discussion
• Inflight entertainment engages and entertains
• Jetstar Magazine informs, entertains and inspires
FLYING
• Digital booking confirmation webpage and itinerary confirmation e-mail delivered
within minutes of booking
• Pre-departure e-mail two days before departure includes information such as online check in, entertainment packs and additional baggage
REASSURING ANDBUILDING CONFIDENCE
BUYING
PLANNING
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67%travel 2+ times
a year
33%travel
once a year
Source: Forethought research July 2015
TRAVEL
BUSINESS ORPLEASURE
HOUSEHOLDINCOME
Our customers
87%13% leisure
business
10%$200k+
23%<$50k
30%$100-200k
37%$50-100k
49-59 yrs
18-39 yrs
60 yrs+
AGE AND GENDER
F E M A L E M A L E
53%31%
60%
9%
47%
77% of Jetstar travellers have a higher than average household income
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FULL-TIME | 56.5%
STUDENTS | 7.1%
RETIRED | 6.7%
Our customersEMPLOYMENT
LIVING
24.8% 27% 24.7% 13.9%
OLDER FAMILY YOUNGER FAMILYCOUPLE WITHNO CHILDREN LIVE ALONE
Source: Forethought research July 2015
PART-TIME | 18.9%
SELF EMPLOYED | 5.8%
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What do our customersdo in-flight?
70.1%
46.0% 44.6% 44.1%
28.7%25.3%
9.7%
READ A BOOK OR
MAGAZINE
WATCH MOVIES OR
SHOWS
PLAY GAMES OR PUZZLES
EAT ORDRINK
SLEEP CHAT WORK
Source: Forethought research July 2015
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1.36mUNIQUE
AUDIENCE
1.25 minutes AVERAGE TIME ON
HOMEPAGE
17AVERAGE
PAGE VIEWS
TYPE:HOME PAGE
LEADER BOARD
MONTHLY PI’S:4.5m+
RATE:$45 CPM
MAX SIZE OF ARTWORK: 75KB
PLANNING
Planning
The Jetstar website sits in the top 75 Australian sites for web traffic. It’s where customers start realising their holiday dreams and it is the perfect environment to ensure your brand gets on your customers' travel expense consideration list.
JETSTAR.COM
EXCLUSIVITY:UNLIKE MOST TOP AUSTRALIAN WEBSITES, JETSTAR OFFERS A CLUTTER FREE ENVIRONMENT WHERE YOU CAN PROMOTE YOUR BRAND.
DIGITAL
JETSTAR.COM LEADER BOARD
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We’re here to help you reach your audience with an integrated advertising solution including:
• Relevant and timely messaging gives advertisers the opportunity to start a customer conversation.
• Get your message to your audience at the right time and in the right place with options to connect along the customer journey.
• Customer booking data allows you to segment your campaign with various targeting options.
DESTINATIONORIGIN
DATE OF BOOKINGDATE OF TRAVEL
Our customersTARGETING YOUR AUDIENCE
BOOKING CONFIRMATION
ITINERARYEMAIL
PRE - DEPARTURE
WEB CHECK-INBOARDING
PASS
TARGETINGOPTIONS
AMBIENTPRINTDIGITAL
BOOKING CONFIRMATION ITINERARY EMAIL
PRE-DEPARTURE EMAIL WEB CHECK-IN BOARDING PASS
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BUYING
Digital media
This web screen confirms the customer's journey once payment has been received.
TARGETED:The first opportunity to specifically target against a customer's booking details.
BOOKING CONFIRMATION
EXCLUSIVITY:AN EXCLUSIVE ENVIRONMENT FOR SPECIFIC BRAND AND PRODUCT TARGETING, BASED ON CUSTOMER PROFILING
TYPE:MREC
DIMENSIONS:300 x 250
RATE:$120 CPM
MAX SIZE OF ARTWORK: 75KB
DIGITAL
PRODUCT INFORMATION:
* Impression tracking available through a targeted advertising server
* Image formats supported: JPEG* No animated artwork accepted
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Digital media
A follow-up email sent within ten minutes of purchase confirming the customer's details after payment has been received.
TARGETED:An opportunity to specifically target and an excellent platform for long-term decision making.
ITINERARY EMAIL
EXCLUSIVITY:AN EXCLUSIVE ENVIRONMENT, GREAT FOR BRAND AND PRODUCT TARGETING, SUCH AS HOTEL SELECTION, ACTIVITIES AND TRANSPORT, ETC.
BUYINGDIGITAL
TYPE:SINGLE UNIT
DIMENSIONS:600 x 200
RATE:$120 CPM
MAX SIZE OF ARTWORK: 75KBNO 3RD PARTY TRACKING
PRODUCT INFORMATION:
* Impression tracking available through a targeted advertising server
* Image formats supported: JPEG* No animated artwork accepted
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Digital media
Sent two days before a customer's flight, this email includes product offers, online check-in, additional baggage and inflight entertainment packs.
TARGETED:A final opportunity to specifically target and promote deals as the customer anticipates their imminent journey.
PRE-DEPARTURE EMAIL
EXCLUSIVITY:AN EXCLUSIVE ENVIRONMENT FOR TIME SPECIFIC LAST-MINUTE DEALS.
BANNER TYPE:STANDARD
DIMENSIONS:630 x 200
RATE:$120CPM
MAX SIZE OF ARTWORK: 75KBNO 3RD PARTY TRACKING
BUYINGDIGITAL
PRODUCT INFORMATION:
* Impression tracking available through a targeted advertising server
* Image formats supported: JPEG* No animated artwork accepted
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Digital media
Avoid airport queues and print your boading pass up to 48 hours before departure for most flights.
TARGETED:Per customer, not per booking, and geo-targeted to specific regions.
WEB BOARDING PASS
EXCLUSIVITY:IDEAL FOR SHOPPING, RESTAURANTS, AND ATTRACTIONS, CAPTURING PLANNING AND DESTINATION ACTIVITIES.
BANNER TYPE:SINGLE AD UNIT
DIMENSIONS:750 x 175
RATE:$120 CPM
MAX SIZE OF ARTWORK: 75KBNO 3RD PARTY TRACKING
Boarding PassPlease print entire page and take it to the airport.
Date: 27 MAY 15 Flight: JQ248(AA7131,QF4992,EK7528)Name: Jupiter/OneBooking Reference: NETYSQFare: StarterAWCF,WCEM,WCID
Please don't be late. We can't wait.Be at the boarding gate before 0955 / 09:55am( 25 minutes before departure)
Checked Baggage: 0kg
Seat: 23ASeq No: 016
Depart:ChristchurchChristchurch Domestic Terminal1020 / 10:20am
Gate: Refer to airport departure screensArrive: Auckland
Auckland Domestic Terminal1140 / 11:40am
Check-in, bag drop and boarding times
Things you need to know
Allow plenty of timePlease note bag drop and boarding closure times, and allow plenty of time to get through security and to your boarding gate.
Checked baggageYou have not purchased a checked baggage allowance. If you require checked baggage, contact our call centre up to 2 hours beforedeparture. You can add checked baggage at the airport from 2 hours before departure – excess baggage charges apply.Carry-on baggageIs limited to two items with a combined weight of up to 7 kgs. The main item can measure up to 56 x 23 x 36cm, and the secondaryitem must fit under the aircraft seat.
Important:Your carry-on baggage will be checked at the boarding gate. If you exceed the size or weight restrictions we will need to check-in your baggage andapply any relevant charges.
Operated by Jetstar Airways. We cannot guarantee any particular seat as we may need to change it for operational, safety or security reasons, even after you haveboarded the aircraft. Travel is subject to the applicable Conditions of Carriage. From all of us at Jetstar, we hope you enjoy your flight.
Name: Jupiter/OneDepart:Christchurch
Christchurch Domestic Terminal1020 / 10:20am
Arrive: AucklandAuckland Domestic Terminal1140 / 11:40am
Seat: 23ASeq No: 016PNR: NETYSQ
Date: 27 MAY 15Flight: JQ248 (AA7131,QF4992,EK7528)
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Page 1 of 4
BUYINGDIGITAL
PRODUCT INFORMATION:
* Impression tracking available through a targeted advertising server
* Image formats supported: JPEG* No animated artwork accepted
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MONTHLY FREQUENCY
IN EVERY SEAT POCKET,
EVERY FLIGHT
READERSHIP300,000 PER ISSUE
CIRCULATION30,000 COPIES
MONTHLY
In-flight media
Long recognised as one of the best mediums in which to develop a lasting and trusting relationship with your target audience, Jetstar Magazine is a fun, friendly and informative read.
Compliment and complete your marketing campaign with a combination of brand, native and editorially supported messages. It’s the perfect environment to build trust with your customer.
INFLIGHT MAGAZINE
1.5 millionPASSENGERS
REACH
YOUR AD HERE
FLYINGPLANNING PRINT
Available in every seat pocket of the Jetstar Airways fleet
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In-flight media
Give your brand the opportunity to reach up to 1.5 million Jetstar customers each month in a unique and captive environment.
Our talented editorial team can create tailored content that speaks to your target market and is seamlessly integrated into the pages of the inflight magazine.
For more information, contact your sales representative.
NATIVE ADVERTISING
1.5 millionPASSENGERS
REACH
FLYINGPLANNING PRINT
Available in every seat pocket of the Jetstar Airways fleet
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In-flight media
Complimenting the Jetstar Media portfolio, Jetstar inflight entertainment offers you the opportunity to engage your customer with seat back screens .
Offering pre-roll TVCs or long form video format, inflight entertainment is a great way to engage and educate your audience.
INFLIGHT ENTERTAINMENT
LIMITED TO TWO AD SLOTS PER BI-MONTHLY CONTENT CYCLE
Long form video may be accommodated depending on entertainment schedules and destination
Screens on the 787 Dreamliner Aircraft
FOR RATES AND DEADLINES:
Contact your Jetstar media representative (see page 24)
FLYINGPLANNING
166,000CUSTOMERS PER MONTH
ACROSS OUR ENTIRE FLEET OF DREAMLINERS
REACH
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Please discuss your creative ideas with your Jetstar representative
Some blackout periods may apply
BOOKING DEADLINES: 45 DAYS
MATERIAL: 30 DAYS
+
OVERHEAD LOCKERS
TRAY TABLES
In-flight media
Ambient signage delivers unprecedented dwell time and maximum exposure to all customers throughout the flight.
Ambient works for the duration of the flight in one of the most captive, unsaturated environments imaginable.
AMBIENT SIGNAGE
TYPE:TRAY TABLESMEDIA RATE:
$5000 PER AIRCRAFT
PRODUCTION:$3500 PER AIRCRAFT
TYPE:OVERHEAD LOCKERS
MEDIA RATE:$5000 PER AIRCRAFT PCM
PRODUCTION:$3500 PER AIRCRAFT
(CAMPAIGNS MUST RUN FOR A MINIMUM OF THREE MONTHS)
FLYINGAMBIENT
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In-flight mediaSAMPLING
Onboard sampling is a unique, targeted distribution channel for your next brochure or product sample.
Distributed into every seat pocket or hand delivered to passengers by Jetstar's friendly cabin crew, onboard sampling provides the perfect opportunity to showcase your product in the Jetstar cabin.
1.5mCUSTOMERS PER MONTH
REACH
Weight limits apply Guidelines apply and are approved case-by-case Limited to one sampling per month Available across the domestic and trans-Tasman network only
PRODUCT INFORMATION:
BOOKING DEADLINES: 45 DAYS
PRIOR MATERIAL: 30 DAYS PRIOR
FLYINGPLANNINGShowcase your product in the Jetstar cabin. Onboard sampling is a unique and targeted distribution channel for your next brochure or product sample.!!Pre-loaded into the seat pocket or hand delivered to our customers by Jetstar’s friendly cabin crew, onboard sampling provides the perfect opportunity to engage with our customers in a cost effective manner.!! !
Jetstar On-Board Sampling
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EXCLUSIVITY:IDEAL FOR TRAVEL AND TOURISM BODIES *
PRODUCT INFORMATION:• Weight limits apply!• Guidelines apply and are to
approved on a case-by-case!
REACH
1.5m CUSTOMERS PER MONTH ACROSS OUR ENTIRE FLEET
LIMITEDTO 1 SAMPLING
ACTIVATION PER MONTH
CONTENT CYCLE
BOOKING DEADLINES:45 DAYS
PRIOR MATERIAL:30 DAYS PRIOR
TYPE: ON BOARDSAMPLING
MEDIA RATE:$1 PER SEATAVAILBLE:
30,000 SEATS (WHOLE FLEET BASED ON ONE
PAGE INSERT)EXCLUSIVITY:IDEAL FOR TRAVEL AND TOURISM BODIES
TYPE:ONBOARD SAMPLING
MEDIA RATE:$1 PER SAMPLE
AVAILABLE:30,000 UNITS (BASED ON
ONE PAGE INSERT)*
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YOUR AD HERE
PR media
Drive maximum value for your campaign through cost effective, PR-generating aircraft livery.
Available for a minimum of three months, this is the ultimate way to generate brand and product awareness. Amplify the message by extending the creative throughout ambient onboard media.
AIRCRAFT LIVERY
MEDIA RATE:$50,000 PCM
PRODUCTION COST:APPROXIMATELY $60,000 FOR UP TO 144m2 COVERAGE
Please discuss options with your Jetstar media representative. Planning can take up to six months prior to the starting date of your campaign
BOOKING DEADLINE:
FLYINGAMBIENT
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Our fleet of 75 aircraft fly up to 2,506 flights per week to 34 destinations and carry
around 1.5 million customers every month.
OUR NETWORKAUSTRALIA AND NEW ZEALAND
Hawaii (Honolulu)
Fiji (Nadi)
Perth
Darwin
Cairns
Townsville
SydneyAuckland
Wellington
Adelaide
Queenstown
Christchurch
Melbourne (Tullamarine)
Fukuoka
Shantou
Wuhan
Manila
HanoiHaikou
Da NangYangon
Bangkok Siem Reap
Phuket
PenangMedan
Singapore
Jakarta
Pekanbaru
Palembang
SurabayaBali (Denpasar)
BrisbaneGold Coast
(Rarotonga)Cook Islands
TaipeiGuiyang
Hong Kong
Ho Chi Minh City
Kuala Lumpur
Tokyo (Narita)
Osaka (Kansai)Nagoya (Chubu)
Phnom Penh
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Sapporo
Okinawa
Tokyo (Narita)
Nagoya (Chubu)Osaka (Kansai)
Matsuyama
Kagoshima
FukuokaKumamoto
TakamatsuOita
Hanoi
Hai Phong
Vinh
Dong Hoi
Thanh Hoa
Hue
Nha Trang
Ho ChiPhu Quoc
Quy NhonPleiku
Tuy HoaBuon Ma Thuot
Da Lat
Da NangChu Lai
Minh City
Perth
Darwin
Cairns
Townsville
Hamilton IslandMackay
Sunshine CoastBrisbane
Gold Coast
Ballina Byron
Newcastle
SydneyAuckland
Wellington
Ayers Rock (Uluru)
Queenstown
ChristchurchHobart
Melbourne (Avalon)Melbourne (Tullamarine)
Launceston
Adelaide
Whitsunday Coast
Auckland
Wellington
NapierNelson Palmerston
North
DunedinQueenstownChristchurch
New Plymouth
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ISSUE CASUAL INSERTION
3 INSERTIONS
6 INSERTIONS
12 INSERTIONS
DOUBLE PAGE SPREAD $18,000 $15,300 $13,000 $11,000
FULL PAGE $10,000 $8,500 $7,200 $6,100
DESTINATION INSIDER ADVERTISING
HALF PAGE $5,500 $4,600 $3,900 $3,200
QUARTER PAGE $2,900 $2,400 $2,000 $1,700
SPECIAL POSITIONS (LOADS)
LOADS
INSIDER FRONT COVER SPREAD
40%
OPPOSITE CONTENTS 30%
FRONT HALF OR RHP 10%
FIRST RIGHT HAND PAGE
20%
OUTSIDE BACK COVER 40%
INSIDE BACK COVER 20%
RATE CARD
ISSUE BOOKING DEADLINE MATERIAL DEADLINE ONBOARD DATE
November 2015 Friday 2 October 2015 Thursday 8 October 2015 1 November 2015
December 2015 Tuesday 3 November 2015 Monday 9 November 2015 1 December 2015
January 2016 Tuesday 1 December 2015 Monday 7 December 2015 1 January 2016
February 2016 Friday 1 January 2016 Thursday 7 January 2016 1 February 2016
March 2016 Tuesday 2 February 2016 Monday 8 February 2016 1 March 2016
April 2016 Tuesday 1 March 2016 Tuesday 8 March 2016 1 April 2016
May 2016 Friday 1 April 2016 Thursday 7 April 2016 1 May 2016
June 2016 Tuesday 3 May 2016 Monday 9 May 2016 1 June 2016
July 2016 Wednesday 1 June 2016 Monday 6 June 2016 1 July 2016
August 2016 Friday 1 July 2016 Thursday 7 July 2016 1 August 2016
September 2016 Tuesday 2 August 2016 Monday 8 August 2016 1 September 2016
DATES
*All rates are exclusive of GST
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SUPPLY
1 / E-mailed PDF (File size must be under 8MB)
/ Supply of advertising material in this way means you are wholly responsible for any changes to material required by you, Hardie Grant or its clients.
/ Ensure advertisement is the correct size (including any bleed) and that all images are CMYK and 300dpi and fonts are embedded when creating the PDF file.
/ PDF job options can be downloaded from www.3dap.com.au and it is advised that you use these job options to make your PDF as they are industry standard. PC and Mac versions are available as well as step-by-step instructions.
2. Via Wetransfer www.wetransfer.com
MATERIAL SPECIFICATIONS
GENERAL SPECIFICATIONS/ Advertising material is to be supplied to the correct publication page size. Taking special care to include bleed, trim and registration marks. (Minimum bleed size is 5mm. / Avoid running type across the gutter of a double page spread. / Text and logos must be no closer than 5mm to the trim edge to avoid being trimmed off./ All type should be a minimum of 6pt and 8pt for reversed type. / Files must be saved in CMYK format. Spot colours, RGB or LAB colours will be rejected. / Images need to be of a minimum 300dpi at print size. Black & white/line art should be 600dpi./ Solid black panels or backgrounds should carry 40% cyan to ensure a rich black./ Do not supply black text made up of more than two colours. Three and four colour black text is unacceptable./ Total ink limit should be between 280-310%./ PDF files should to be supplied as single page files. File names should be labelled P1 for the first (left hand) page and P2 for the second (right hand) page for a double page spread. / To ensure accurate colour reproduction, Hardie Grant Media recommends a 3DAPv3 approved digital proof. Please go to www.3dap.com.au for more details. / Do not supply total ad layout in Photoshop, Illustrator, Word or any other unsupported software. Do not supply advertising material as a TIFF, JPEG or EPS only./ Advertising material supplied incorrectly may be subject to a production charge if Hardie Grant is required to amend it.
DISPLAY FORMATS
DPS Text Area: 240mm X 336mm Trim Size: 255mm X 356mm Bleed Size: 265mm X 366mm(+ 5mm bleed and crops)
Quarter Page Text Area 104mm X 73mm
Half Page Vertical Text Area212mm X 73mm
Half Page Horizontal Text Area104mm X 151mm
Full Page Text Area: 240mm X 158mm Trim Size: 255mm X 178mm Bleed Size: 265mm X 188mm (+ 5mm bleed and crops)
Production contact:Hannah Louey(03) 8520 6444 hannahlouey@hardiegrant.com.au
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Sam Buchanan GroupSales Director02 9908 82220414 623 030sambuchanan@hardiegrant.com.au
Michele CarlonSales Director03 8520 64440409 603 309michelecarlon@hardiegrant.com.au
Tricia Lee03 8520 64440412 198 527tricialee@hardiegrant.com.au
Siobhan Carlon03 8520 6444siobhancarlon@hardiegrant.com.au
Samantha McKenzie03 8520 6444samanthamckenzie@hardiegrant.com.au
Ryan Starr03 8520 6444ryanstarr@hardiegrant.com.au
Hardie Grant MediaGround Level, Building 1, 658 Church Street, Richmond VIC 3121 03 8520 6444 hardiegrantmedia.com.au
ADVERTISING CONTACTS
Tess Lastra03 8520 6444tesslastra@hardiegrant.com.au
Marni Groves02 9857 37000412 255 150marnigroves@hardiegrant.com.au
Patrick Mulroney02 9857 3700patrickmulroney@hardiegrant.com.au
Helen Page02 9857 3700helenpage@hardiegrant.com.au
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