media kit 2016 - · pdf filemedia kit 2016. 18 million people ... jetstar magazine is a fun,...

MEDIA KIT2016

18 million people travel with Jetstar Airways every year...

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...we're here to help you reach them

Jetstar Media lets you connect with your audience in a more meaningful and effective way across multiple touch points throughout their journey.

Engage them Amaze them

FLYINGBUYINGPLANNING

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• Easy to navigate homepage delivers price and destination-focused

information

The customer journey

MAKING IT EASY FOR YOU

3BUILDING LOYALTY

& ADVOCACY• Ambient media such as aircraft livery

and onboard signage creates excitement, impact and discussion

• Inflight entertainment engages and entertains

• Jetstar Magazine informs, entertains and inspires

FLYING

• Digital booking confirmation webpage and itinerary confirmation e-mail delivered

within minutes of booking

• Pre-departure e-mail two days before departure includes information such as online check in, entertainment packs and additional baggage

REASSURING ANDBUILDING CONFIDENCE

BUYING

PLANNING

5

67%travel 2+ times

a year

33%travel

once a year

Source: Forethought research July 2015

TRAVEL

BUSINESS ORPLEASURE

HOUSEHOLDINCOME

Our customers

87%13% leisure

business

10%$200k+

23%<$50k

30%$100-200k

37%$50-100k

49-59 yrs

18-39 yrs

60 yrs+

AGE AND GENDER

F E M A L E M A L E

53%31%

60%

9%

47%

77% of Jetstar travellers have a higher than average household income

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What do our customersdo in-flight?

70.1%

46.0% 44.6% 44.1%

28.7%25.3%

9.7%

READ A BOOK OR

MAGAZINE

WATCH MOVIES OR

SHOWS

PLAY GAMES OR PUZZLES

EAT ORDRINK

SLEEP CHAT WORK


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1.36mUNIQUE

AUDIENCE

1.25 minutes AVERAGE TIME ON

HOMEPAGE

17AVERAGE

PAGE VIEWS

TYPE:HOME PAGE

LEADER BOARD

MONTHLY PI’S:4.5m+

RATE:$45 CPM

MAX SIZE OF ARTWORK: 75KB

PLANNING

Planning

The Jetstar website sits in the top 75 Australian sites for web traffic. It’s where customers start realising their holiday dreams and it is the perfect environment to ensure your brand gets on your customers' travel expense consideration list.

JETSTAR.COM

EXCLUSIVITY:UNLIKE MOST TOP AUSTRALIAN WEBSITES, JETSTAR OFFERS A CLUTTER FREE ENVIRONMENT WHERE YOU CAN PROMOTE YOUR BRAND.

DIGITAL

JETSTAR.COM LEADER BOARD

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We’re here to help you reach your audience with an integrated advertising solution including:

• Relevant and timely messaging gives advertisers the opportunity to start a customer conversation.

• Get your message to your audience at the right time and in the right place with options to connect along the customer journey.

• Customer booking data allows you to segment your campaign with various targeting options.

DESTINATIONORIGIN

DATE OF BOOKINGDATE OF TRAVEL

Our customersTARGETING YOUR AUDIENCE

BOOKING CONFIRMATION

ITINERARYEMAIL

PRE - DEPARTURE

EMAIL

WEB CHECK-INBOARDING

PASS

TARGETINGOPTIONS

AMBIENTPRINTDIGITAL

BOOKING CONFIRMATION ITINERARY EMAIL

PRE-DEPARTURE EMAIL WEB CHECK-IN BOARDING PASS

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BUYING

Digital media

This web screen confirms the customer's journey once payment has been received.

TARGETED:The first opportunity to specifically target against a customer's booking details.

BOOKING CONFIRMATION

EXCLUSIVITY:AN EXCLUSIVE ENVIRONMENT FOR SPECIFIC BRAND AND PRODUCT TARGETING, BASED ON CUSTOMER PROFILING

TYPE:MREC

DIMENSIONS:300 x 250

RATE:$120 CPM

MAX SIZE OF ARTWORK: 75KB

DIGITAL

PRODUCT INFORMATION:

* Impression tracking available through a targeted advertising server

* Image formats supported: JPEG* No animated artwork accepted

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Digital media

A follow-up email sent within ten minutes of purchase confirming the customer's details after payment has been received.

TARGETED:An opportunity to specifically target and an excellent platform for long-term decision making.

ITINERARY EMAIL

EXCLUSIVITY:AN EXCLUSIVE ENVIRONMENT, GREAT FOR BRAND AND PRODUCT TARGETING, SUCH AS HOTEL SELECTION, ACTIVITIES AND TRANSPORT, ETC.

BUYINGDIGITAL

TYPE:SINGLE UNIT


RATE:$120 CPM

MAX SIZE OF ARTWORK: 75KBNO 3RD PARTY TRACKING




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Digital media

Sent two days before a customer's flight, this email includes product offers, online check-in, additional baggage and inflight entertainment packs.

TARGETED:A final opportunity to specifically target and promote deals as the customer anticipates their imminent journey.

PRE-DEPARTURE EMAIL

EXCLUSIVITY:AN EXCLUSIVE ENVIRONMENT FOR TIME SPECIFIC LAST-MINUTE DEALS.

BANNER TYPE:STANDARD


RATE:$120CPM


BUYINGDIGITAL




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Digital media

Avoid airport queues and print your boading pass up to 48 hours before departure for most flights.

TARGETED:Per customer, not per booking, and geo-targeted to specific regions.

WEB BOARDING PASS

EXCLUSIVITY:IDEAL FOR SHOPPING, RESTAURANTS, AND ATTRACTIONS, CAPTURING PLANNING AND DESTINATION ACTIVITIES.

BANNER TYPE:SINGLE AD UNIT


RATE:$120 CPM


Boarding PassPlease print entire page and take it to the airport.

Date: 27 MAY 15 Flight: JQ248(AA7131,QF4992,EK7528)Name: Jupiter/OneBooking Reference: NETYSQFare: StarterAWCF,WCEM,WCID

Please don't be late. We can't wait.Be at the boarding gate before 0955 / 09:55am( 25 minutes before departure)

Checked Baggage: 0kg

Seat: 23ASeq No: 016

Depart:ChristchurchChristchurch Domestic Terminal1020 / 10:20am

Gate: Refer to airport departure screensArrive: Auckland

Auckland Domestic Terminal1140 / 11:40am

Check-in, bag drop and boarding times

Things you need to know

Allow plenty of timePlease note bag drop and boarding closure times, and allow plenty of time to get through security and to your boarding gate.

Checked baggageYou have not purchased a checked baggage allowance. If you require checked baggage, contact our call centre up to 2 hours beforedeparture. You can add checked baggage at the airport from 2 hours before departure – excess baggage charges apply.Carry-on baggageIs limited to two items with a combined weight of up to 7 kgs. The main item can measure up to 56 x 23 x 36cm, and the secondaryitem must fit under the aircraft seat.

Important:Your carry-on baggage will be checked at the boarding gate. If you exceed the size or weight restrictions we will need to check-in your baggage andapply any relevant charges.

Operated by Jetstar Airways. We cannot guarantee any particular seat as we may need to change it for operational, safety or security reasons, even after you haveboarded the aircraft. Travel is subject to the applicable Conditions of Carriage. From all of us at Jetstar, we hope you enjoy your flight.

Name: Jupiter/OneDepart:Christchurch

Christchurch Domestic Terminal1020 / 10:20am

Arrive: AucklandAuckland Domestic Terminal1140 / 11:40am

Seat: 23ASeq No: 016PNR: NETYSQ

Date: 27 MAY 15Flight: JQ248 (AA7131,QF4992,EK7528)

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Page 1 of 4

BUYINGDIGITAL




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MONTHLY FREQUENCY

IN EVERY SEAT POCKET,

EVERY FLIGHT

READERSHIP300,000 PER ISSUE

CIRCULATION30,000 COPIES

MONTHLY

In-flight media

Long recognised as one of the best mediums in which to develop a lasting and trusting relationship with your target audience, Jetstar Magazine is a fun, friendly and informative read.

Compliment and complete your marketing campaign with a combination of brand, native and editorially supported messages. It’s the perfect environment to build trust with your customer.

INFLIGHT MAGAZINE

1.5 millionPASSENGERS

REACH

YOUR AD HERE

FLYINGPLANNING PRINT

Available in every seat pocket of the Jetstar Airways fleet

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In-flight media

Give your brand the opportunity to reach up to 1.5 million Jetstar customers each month in a unique and captive environment.

Our talented editorial team can create tailored content that speaks to your target market and is seamlessly integrated into the pages of the inflight magazine.

For more information, contact your sales representative.

NATIVE ADVERTISING

1.5 millionPASSENGERS

REACH

FLYINGPLANNING PRINT

Available in every seat pocket of the Jetstar Airways fleet

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In-flight media

Complimenting the Jetstar Media portfolio, Jetstar inflight entertainment offers you the opportunity to engage your customer with seat back screens .

Offering pre-roll TVCs or long form video format, inflight entertainment is a great way to engage and educate your audience.

INFLIGHT ENTERTAINMENT

LIMITED TO TWO AD SLOTS PER BI-MONTHLY CONTENT CYCLE

Long form video may be accommodated depending on entertainment schedules and destination

Screens on the 787 Dreamliner Aircraft

FOR RATES AND DEADLINES:

Contact your Jetstar media representative (see page 24)

FLYINGPLANNING

166,000CUSTOMERS PER MONTH

ACROSS OUR ENTIRE FLEET OF DREAMLINERS

REACH

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Please discuss your creative ideas with your Jetstar representative

Some blackout periods may apply

BOOKING DEADLINES: 45 DAYS

MATERIAL: 30 DAYS

+

OVERHEAD LOCKERS

TRAY TABLES

In-flight media

Ambient signage delivers unprecedented dwell time and maximum exposure to all customers throughout the flight.

Ambient works for the duration of the flight in one of the most captive, unsaturated environments imaginable.

AMBIENT SIGNAGE

TYPE:TRAY TABLESMEDIA RATE:

$5000 PER AIRCRAFT

PRODUCTION:$3500 PER AIRCRAFT

TYPE:OVERHEAD LOCKERS

MEDIA RATE:$5000 PER AIRCRAFT PCM

PRODUCTION:$3500 PER AIRCRAFT

(CAMPAIGNS MUST RUN FOR A MINIMUM OF THREE MONTHS)

FLYINGAMBIENT

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In-flight mediaSAMPLING

Onboard sampling is a unique, targeted distribution channel for your next brochure or product sample.

Distributed into every seat pocket or hand delivered to passengers by Jetstar's friendly cabin crew, onboard sampling provides the perfect opportunity to showcase your product in the Jetstar cabin.

1.5mCUSTOMERS PER MONTH

REACH

Weight limits apply Guidelines apply and are approved case-by-case Limited to one sampling per month Available across the domestic and trans-Tasman network only


BOOKING DEADLINES: 45 DAYS

PRIOR MATERIAL: 30 DAYS PRIOR

FLYINGPLANNINGShowcase your product in the Jetstar cabin. Onboard sampling is a unique and targeted distribution channel for your next brochure or product sample.!!Pre-loaded into the seat pocket or hand delivered to our customers by Jetstar’s friendly cabin crew, onboard sampling provides the perfect opportunity to engage with our customers in a cost effective manner.!! !

Jetstar On-Board Sampling

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EXCLUSIVITY:IDEAL FOR TRAVEL AND TOURISM BODIES *

PRODUCT INFORMATION:•  Weight limits apply!•  Guidelines apply and are to

approved on a case-by-case!

REACH

1.5m CUSTOMERS PER MONTH ACROSS OUR ENTIRE FLEET

LIMITEDTO 1 SAMPLING

ACTIVATION PER MONTH

CONTENT CYCLE

BOOKING DEADLINES:45 DAYS

PRIOR MATERIAL:30 DAYS PRIOR

TYPE: ON BOARDSAMPLING

MEDIA RATE:$1 PER SEATAVAILBLE:

30,000 SEATS (WHOLE FLEET BASED ON ONE

PAGE INSERT)EXCLUSIVITY:IDEAL FOR TRAVEL AND TOURISM BODIES

TYPE:ONBOARD SAMPLING

MEDIA RATE:$1 PER SAMPLE

AVAILABLE:30,000 UNITS (BASED ON

ONE PAGE INSERT)*

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YOUR AD HERE

PR media

Drive maximum value for your campaign through cost effective, PR-generating aircraft livery.

Available for a minimum of three months, this is the ultimate way to generate brand and product awareness. Amplify the message by extending the creative throughout ambient onboard media.

AIRCRAFT LIVERY

MEDIA RATE:$50,000 PCM

PRODUCTION COST:APPROXIMATELY $60,000 FOR UP TO 144m2 COVERAGE

Please discuss options with your Jetstar media representative. Planning can take up to six months prior to the starting date of your campaign

BOOKING DEADLINE:

FLYINGAMBIENT

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Our fleet of 75 aircraft fly up to 2,506 flights per week to 34 destinations and carry

around 1.5 million customers every month.

OUR NETWORKAUSTRALIA AND NEW ZEALAND

Hawaii (Honolulu)

Fiji (Nadi)

Perth

Darwin

Cairns

Townsville

SydneyAuckland

Wellington

Adelaide

Queenstown

Christchurch

Melbourne (Tullamarine)

Fukuoka

Shantou

Wuhan

Manila

HanoiHaikou

Da NangYangon

Bangkok Siem Reap

Phuket

PenangMedan

Singapore

Jakarta

Pekanbaru

Palembang

SurabayaBali (Denpasar)

BrisbaneGold Coast

(Rarotonga)Cook Islands

TaipeiGuiyang

Hong Kong

Ho Chi Minh City

Kuala Lumpur

Tokyo (Narita)

Osaka (Kansai)Nagoya (Chubu)

Phnom Penh

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Sapporo

Okinawa

Tokyo (Narita)

Nagoya (Chubu)Osaka (Kansai)

Matsuyama

Kagoshima

FukuokaKumamoto

TakamatsuOita

Hanoi

Hai Phong

Vinh

Dong Hoi

Thanh Hoa

Hue

Nha Trang

Ho ChiPhu Quoc

Quy NhonPleiku

Tuy HoaBuon Ma Thuot

Da Lat

Da NangChu Lai

Minh City

Perth

Darwin

Cairns

Townsville

Hamilton IslandMackay

Sunshine CoastBrisbane

Gold Coast

Ballina Byron

Newcastle

SydneyAuckland

Wellington

Ayers Rock (Uluru)

Queenstown

ChristchurchHobart

Melbourne (Avalon)Melbourne (Tullamarine)

Launceston

Adelaide

Whitsunday Coast

Auckland

Wellington

NapierNelson Palmerston

North

DunedinQueenstownChristchurch

New Plymouth

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ISSUE CASUAL INSERTION

3 INSERTIONS

6 INSERTIONS

12 INSERTIONS

DOUBLE PAGE SPREAD $18,000 $15,300 $13,000 $11,000

FULL PAGE $10,000 $8,500 $7,200 $6,100

DESTINATION INSIDER ADVERTISING

HALF PAGE $5,500 $4,600 $3,900 $3,200

QUARTER PAGE $2,900 $2,400 $2,000 $1,700

SPECIAL POSITIONS (LOADS)

LOADS

INSIDER FRONT COVER SPREAD

40%

OPPOSITE CONTENTS 30%

FRONT HALF OR RHP 10%

FIRST RIGHT HAND PAGE

20%

OUTSIDE BACK COVER 40%

INSIDE BACK COVER 20%

RATE CARD

ISSUE BOOKING DEADLINE MATERIAL DEADLINE ONBOARD DATE

November 2015 Friday 2 October 2015 Thursday 8 October 2015 1 November 2015

December 2015 Tuesday 3 November 2015 Monday 9 November 2015 1 December 2015

January 2016 Tuesday 1 December 2015 Monday 7 December 2015 1 January 2016

February 2016 Friday 1 January 2016 Thursday 7 January 2016 1 February 2016

March 2016 Tuesday 2 February 2016 Monday 8 February 2016 1 March 2016

April 2016 Tuesday 1 March 2016 Tuesday 8 March 2016 1 April 2016

May 2016 Friday 1 April 2016 Thursday 7 April 2016 1 May 2016

June 2016 Tuesday 3 May 2016 Monday 9 May 2016 1 June 2016

July 2016 Wednesday 1 June 2016 Monday 6 June 2016 1 July 2016

August 2016 Friday 1 July 2016 Thursday 7 July 2016 1 August 2016

September 2016 Tuesday 2 August 2016 Monday 8 August 2016 1 September 2016

DATES

*All rates are exclusive of GST

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SUPPLY

1 / E-mailed PDF (File size must be under 8MB)

/ Supply of advertising material in this way means you are wholly responsible for any changes to material required by you, Hardie Grant or its clients.

/ Ensure advertisement is the correct size (including any bleed) and that all images are CMYK and 300dpi and fonts are embedded when creating the PDF file.

/ PDF job options can be downloaded from www.3dap.com.au and it is advised that you use these job options to make your PDF as they are industry standard. PC and Mac versions are available as well as step-by-step instructions.

2. Via Wetransfer www.wetransfer.com

MATERIAL SPECIFICATIONS

GENERAL SPECIFICATIONS/ Advertising material is to be supplied to the correct publication page size. Taking special care to include bleed, trim and registration marks. (Minimum bleed size is 5mm. / Avoid running type across the gutter of a double page spread. / Text and logos must be no closer than 5mm to the trim edge to avoid being trimmed off./ All type should be a minimum of 6pt and 8pt for reversed type. / Files must be saved in CMYK format. Spot colours, RGB or LAB colours will be rejected. / Images need to be of a minimum 300dpi at print size. Black & white/line art should be 600dpi./ Solid black panels or backgrounds should carry 40% cyan to ensure a rich black./ Do not supply black text made up of more than two colours. Three and four colour black text is unacceptable./ Total ink limit should be between 280-310%./ PDF files should to be supplied as single page files. File names should be labelled P1 for the first (left hand) page and P2 for the second (right hand) page for a double page spread. / To ensure accurate colour reproduction, Hardie Grant Media recommends a 3DAPv3 approved digital proof. Please go to www.3dap.com.au for more details. / Do not supply total ad layout in Photoshop, Illustrator, Word or any other unsupported software. Do not supply advertising material as a TIFF, JPEG or EPS only./ Advertising material supplied incorrectly may be subject to a production charge if Hardie Grant is required to amend it.

DISPLAY FORMATS

DPS Text Area: 240mm X 336mm Trim Size: 255mm X 356mm Bleed Size: 265mm X 366mm(+ 5mm bleed and crops)

Quarter Page Text Area 104mm X 73mm

Half Page Vertical Text Area212mm X 73mm

Half Page Horizontal Text Area104mm X 151mm

Full Page Text Area: 240mm X 158mm Trim Size: 255mm X 178mm Bleed Size: 265mm X 188mm (+ 5mm bleed and crops)

Production contact:Hannah Louey(03) 8520 6444 [email protected]

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Sam Buchanan GroupSales Director02 9908 82220414 623 [email protected]

Michele CarlonSales Director03 8520 64440409 603 [email protected]

Tricia Lee03 8520 64440412 198 [email protected]

Siobhan Carlon03 8520 [email protected]

Samantha McKenzie03 8520 [email protected]

Ryan Starr03 8520 [email protected]

Hardie Grant MediaGround Level, Building 1, 658 Church Street, Richmond VIC 3121 03 8520 6444 hardiegrantmedia.com.au

ADVERTISING CONTACTS

Tess Lastra03 8520 [email protected]

Marni Groves02 9857 37000412 255 [email protected]

Patrick Mulroney02 9857 [email protected]

Helen Page02 9857 [email protected]

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THANK YOU

16/05/16

media kit 2016 - · pdf filemedia kit 2016. 18 million people ... jetstar magazine is a fun,...

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