©medentech, 2010, page 1 aquatabs – water purification aquatabs can be used in a wide variety of...
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©Medentech, 2010, Page 1
Aquatabs – Water Purification
Aquatabs can be used in a wide variety of situations.
• Household Water Treatment
• Emergency & Disaster Relief
• Peacekeeping & Defense Forces
• Travel, Camping & Marine
Number 1 Water Purification tablet in the world
Over 60 million tablets supplied to the recent Haiti Earthquake + 150m to Pakistan
Over 1 Billion Aquatabs used per annum
Over 13 million daily users in developing countries
Available from 1 litre up to 2,500 litres
Over 15 International Independent Studies on Effectiveness
USEPA & WHO approved NaDCC for long term drinking water
©Medentech, 2010, Page 2
Distribution Models
Community Based Distribution (CBD)- Leveraging CBD/NGO etc networks aimed at
BCC, advocacy and capacity building- Primarily Rural access
- Integration with “Basket” of Health Products as appropriate
Retail Chain (Kiosk’s/Drug Stores etc)- Relying on Private sector marketing and
distribution network- Primarily Urban/Peri-urban reach
MarketingPrivate Sector: Above-the-line (ATL) marketing (advertising and promotion) to “pull” Aquatabs
through the distribution chainsNon-private Sector: Below-the-line (BTL) social marketing to “push” Aquatabs through at the
household level, using behaviour change communication (BCC) on HWTS/HIP, as
appropriate
Medentech
CommercialAgent
Distributor
Funded Intervention
Emergency/Health
Community Based Distribution (CBD)
Social Marketing
Organisation(BCC)
Social Marketing
Organisation(BCC)
Government / National
Stakeholder Group(BCC)
Government / National
Stakeholder Group(BCC)
International Network
International Network
Other Country
Programmes
Other Country
Programmes
Enabling Stakeholder IntegrationPublic Private Partnerships/Alliances
Retail Chain
Kiosk/Pharmacies
©Medentech, 2010, Page 3
Laying the ground work:
- Multi-sector Integration
- Public Private Partnership – “Pyramid” approach
- Specific Roles & Responsibilities – optimising the expertise:
- Strategic
- POU platform with Hygiene
- Distribution
- Marketing (BTL = ATL)
- Dissemination
Ethiopia – creating Enabling Environment
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